Business sector

Manage, develop and promote the fashion and luxury brands of today and tomorrow

The Filière Business at ISAL PARIS is aimed at strategic, performance-oriented profiles who want to understand the challenges of the fashion and luxury goods market, master the levers of marketing, sales and digital, and support the development of brands in a constantly changing environment.

From merchandising and digital marketing to strategy and project management, our training programs support future fashion business professionals at every stage of their career, from Bachelor's to Master's degrees.

Why choose Filière Business?

Bachelor Fashion Digital Marketing

Leverage Fashion and Digital expertise

Bachelor's degree objectives

  • Implement e-marketing and e-commerce actions.
  • Manage continuous improvement processes.
  • Lead and manage digital projects.
  • Manage and moderate social network traffic.
  • Develop and coordinate partnerships.
  • Create or participate in events.
  • Monitor, measure and analyze site activity.

Bachelor Luxury Fashion and Merchandising

Master retail excellence to enhance the customer experience

Bachelor's degree objectives

  • Animate and moderate omnichannel exchange flows to generate in-store and e-shop traffic.
  • Develop and coordinate retail partnerships (corners, department stores, luxury marketplaces) and trade operations.
  • Create and participate in in-store events connected to e-merchandising.
  • Implement e-marketing actions.
  • Monitor, measure and analyze KPIs.
  • Monitor retail excellence, marketplaces, data and CSR practices in the luxury sector.

Mastère Marketing and Strategy

Become a leader in fashion and luxury strategic innovation

Objectives of the Mastère

  • Help define a global strategic vision by aligning objectives with fashion and luxury market trends.
  • Understand market developments and trends to identify opportunities and anticipate needs.
  • Translate strategic orientations into precise and ambitious operational objectives.
  • Identify and arbitrate skills and workforce requirements to support growth and foster innovation.