The AGEC (Anti-Waste for a Circular Economy) law, adopted on February 10, 2020, fundamentally redefines the model of production, consumption, and end-of-life for products in France. The anti-waste law for a circular economy, For fashion and luxury industry players—designers, brands, and schools—this reform marks a major turning point: it is no longer just about creating, but also about producing, informing, recycling, and promoting. In this context, ISAL PARIS explains the challenges, obligations, and best practices of the AGEC law in the fashion and luxury sector.

The five main areas

The AGEC law is structured around five main areas:

• Better inform consumers,
• Getting rid of single-use plastic,
• Combating waste and encouraging reuse,
• Taking action against planned obsolescence,
• Produce better.
  

Timeline and obligations for the textile sector

Specific provisions for fashion and textiles are gradually being implemented: for example, since January 1, 2023, the’Article 13 requires brands to provide accurate environmental information on clothing and footwear.

Textile manufacturers must now incorporate an ’eco-design« plan and comply with Extended Producer Responsibility (EPR) regulations.

Section 13 of the AGEC law requires brands to provide reliable and measurable information (recyclability, recycled materials, potential microfiber emissions, etc.).

One of the major aspects: by 2025, unsold non-food items can no longer be destroyed but must be reused (reuse, donation, recycling).

The AGEC law does not only apply to large companies: even young designers and students are now being encouraged to think differently about their approach, sourcing, and product life cycle. At ISAL PARIS, this means integrating the issues of sustainability, transparency, and circularity into the curriculum.

• Transparency in the value chain: providing information on origin, materials, and recyclability.
• Focusing on eco-design: reducing materials, optimizing the life cycle.
• Promoting reuse and second life: rental, exchange, circular marketplace.
• Use the AGEC law as a strategic lever, not just as a constraint.
  

The AGEC law luxury fashion marks a milestone: one where creation and production must align around a circular and transparent model. For brands and aspiring designers alike, it is no longer just about designing a garment, but about designing a product life cycle, responsible, and communicable. ISAL Paris is committed to training talented individuals who will be able to combine craftsmanship, innovation, transparency, and sustainability. «Produce less, but better» is becoming the new mantra of luxury fashion, not out of necessity, but out of ambition.

Frequently Asked Questions

What is the AGEC law?
This is the «Anti-Waste for a Circular Economy» law enacted in February 2020, which aims to transform the ways in which products are manufactured, consumed, and disposed of.

What are the obligations for luxury fashion brands?
These include environmental transparency, traceability, a ban on the destruction of unsold goods, extended producer responsibility (EPR) schemes, etc.

What is the schedule for fashion and textiles?
Key example: January 1, 2023, for mandatory environmental information on clothing/footwear.

How does ISAL Paris prepare its students for the AGEC law?
By incorporating the concepts of eco-design, circularity, transparency, and digital fashion innovation into its programs.

What can an independent creator do?
Think about sourcing, limit unsold items, promote second life, communicate transparently in anticipation of obligations.

To learn more, discover how to comply with the new requirements of the AGEC law ↗