Setting up your French business in China: an opportunity not to be missed
The fashion and luxury goods market in China has experienced rapid growth in recent years. So much so that the Chinese luxury goods market is now the most active in the world. Setting up a French business in China has never seemed as attractive as it does today. Why set up your French business in China? The most obvious advantage of setting up your French business in China remains its increased growth. Indeed, despite various global crises, China has always managed to stay on course, thanks to its various government plans. In China, anything can happen...
The differences between Amazon and Alibaba – Interview with Bertrand Jouvenot
In this article, we present our interview with Bertrand Jouvenot, Professor of Marketing at ISAL Paris, who will introduce you to Amazon vs. Alibaba. In this interview: - The main differences between Amazon and Alibaba (0:25) - Why Alibaba will win the European market (2:00) - For brands wanting to establish themselves in China, is it better to go directly to Amazon or Alibaba? (4:05) - Digital in all its forms, Bertrand Jouvenot's book (4:55) Did you enjoy this article? Meet the entire teaching team at ISAL Paris. ...
The fashion and luxury market between France and China: how to work in China?
The job market in China in the fashion and luxury sectors is booming for French nationals. Working in China is becoming increasingly accessible. The country has been the world's leading economic power since 2014. French luxury goods are the stuff of dreams for the Chinese, who are keen to hire young French talent every day in all fashion-related sectors. However, the path to working in China is not necessarily an easy one. If you are passionate about fashion and attracted to China, we will give you the...
What are the job opportunities in fashion in China (Shanghai, Beijing, Guangzhou)?
If you love China and fashion, you can find job opportunities in this field and gain experience working in the world's largest economy. Here is a short practical guide to fashion job opportunities in China. …
Why is digital so important in strategy and communication in China?
China is a country with a very large number of internet users. In the digital age, brands must develop an online communication strategy to stand out and sell their products in China. …
How to source fashion product suppliers in China?
Sourcing suppliers in China to outsource production requires a few precautions to ensure you receive high-quality items while meeting deadlines. Discover our tips for sourcing your fashion products in China. …
How to manufacture in China and ensure quality?
If you want to relocate your production to China, there are certain steps you must take to ensure you obtain high-quality products. …
Who are the great Chinese designers?
The Chinese market has experienced rapid growth in fashion over the past decade. Designers are emerging and showcasing China's expertise and creativity. Here's a look back at the leading Chinese designers who are showing at Fashion Weeks around the world. …
How to test your fashion products to address the Chinese market?
Exporting fashion products to China can be difficult if you are unfamiliar with the country's customs. Discover all the tips you need to tap into the Chinese market and sell your products! …
How to succeed in business with China and expand into the Chinese market?
Establishing a presence in the Chinese market requires taking certain precautions in order to target customers and successfully do business with China. Here is a short practical guide to expanding into this rapidly growing fashion market! …
