Setting up a French company in China: the opportunity to seize
The Chinese fashion and luxury market has experienced a meteoric rise in recent years. So much so that the Chinese luxury market is the most active in the world. Setting up a French company in China has never seemed as attractive as it does today. Why set up a French company in China? The most obvious advantage of locating a French company in China is its increased growth. Indeed, despite the various global crises, China has always managed to stay on course, thanks to its various government plans. In China, anything can happen...
The differences between Amazon and Alibaba - Interview with Bertrand Jouvenot
In this article, we present our interview with Bertrand Jouvenot, Professor of Marketing at ISAL Paris, who will introduce you to Amazon vs Alibaba. Contents of the interview: - The main differences between Amazon and Alibaba (0:25) - Why Alibaba will win the European market (2:00) - For brands wanting to establish themselves in China, is there any point in going directly to Amazon or Alibaba? (4:05) - Le Digital à toutes les sauces, Bertrand Jouvenot's book (4:55) Did you like this article? Find out more about the ISAL Paris teaching team. ...
The fashion and luxury market between France and China: how to work in China?
The job market in China's fashion and luxury industries is flourishing for the French. Working in China is becoming increasingly accessible. The country has established itself as the world's leading economic power since 2014. French-style luxury is the stuff of dreams for the Chinese, who are ready to hire young French talent every day in all fashion-related sectors. However, the road to working in China is not always smooth. If you're passionate about fashion and attracted to China, we're here to give you the...
What are the job opportunities in fashion in China (Shanghai, Beijing, Guangzhou)?
If you love China and fashion, you can find job opportunities in this field to experience life in the world's largest economy. Here's a handy guide to fashion job opportunities in China. ...
Why is digital so important to strategy and communications in China?
China is a country with a huge concentration of Internet users. In the digital age, brands need to develop an online communication strategy to stand out and sell their products in China...
How to source fashion products in China?
Sourcing suppliers in China to outsource your production requires a few precautions to ensure you get quality products on time. Discover our tips for sourcing in China for your fashion products. ...
How to produce in China and ensure quality?
If you want to outsource your production to China, there are a number of steps you need to take to make sure you get quality products. ...
Who are the great Chinese designers?
The Chinese market has seen a meteoric rise in fashion over the past decade. Designers are emerging to showcase China's know-how and creativity. Here's a look at some of the leading Chinese designers who are parading their wares at Fashion Weeks the world over. ...
How do you test your fashion products for the Chinese market?
Exporting your fashion products to China can be difficult if you're not familiar with the country's codes. Discover all the tips you need to address the Chinese market and sell your products! ...
How to do business successfully with China and expand in the Chinese market?
Entering the Chinese market requires a few precautions in order to target the right clientele and succeed in doing business in China. Here's a practical guide to developing your business in this fast-growing fashion market! ...
