Fashion Tech: the future of fashion
The rise and proliferation of new technologies has spread to the fashion and luxury sector. Fashion Tech is the combination of fashion and technology. Today, we are talking about a real business of innovation in fashion. From Chanel's runway show featuring robots to 3D printing, Iris Van Herpen's creations, and connected clothing resulting from the collaboration between H&M and Google, technology in fashion is no longer just a gadget; it offers real challenges for the sector, even changing our consumption habits. Fashion Tech: the big...
What is a Fashion Digital Native Vertical Brand?
Still relatively unknown in France, Fashion Digital Native Vertical Brands are causing quite a stir overseas. These new types of brands are attracting more and more American business developers. They are designed for and directly target Millennials. These new brands were born on social media, mainly Instagram, and some of them are experiencing impressive virality and growth. But what does Fashion Digital Native Vertical Brand mean? Why are they called Fashion Digital Native Vertical Brands? The expression comes from Andy Dunn, creator of Bonobos, an online-only clothing brand.
How is Instagram replacing fashion magazines?
It has been observed that 45% of Instagram users visit the social network to discover what tomorrow will bring in fashion. Under these circumstances, it is clear that Instagram is the medium that has most revolutionized the fashion world in recent years. Instagram has completely changed the way we communicate about the identity of a brand, a photographer, a model, etc. The era of the mysterious and inaccessible image of a luxury brand's identity seems to be well and truly over. In this article, we will look at how this small revolution is taking place in the world of...
9 tips for launching your online fashion store
Are you passionate about fashion and dream of offering your own products to customers? From the initial project to the first sales, we give you all the advice you need to launch an online fashion store. …
Why is digital so important in strategy and communication in China?
China is a country with a very large number of internet users. In the digital age, brands must develop an online communication strategy to stand out and sell their products in China. …
