Fashion Tech: the future of fashion
The rise and proliferation of new technologies has spread to the fashion and luxury sectors. Fashion Tech is the alliance of fashion and technology. Today, we're talking about a veritable business of innovation in fashion. From the Chanel fashion show with robots, to the 3D prints of Iris Van Herpen's creations, to the connected garments resulting from the collaboration between H&M and Google, technology in fashion is no longer a mere gadget; it offers real challenges for the sector, to the point of upsetting our consumer habits. Fashion Tech: the big...
What is a Fashion Digital Native Vertical Brand?
Still little-known in France, Fashion Digital Native Vertical Brands are making waves overseas. These new brands are increasingly attracting American business developers. They are designed for and aimed directly at Millennials. These new brands were born on social networks, mainly Instagram, and some are experiencing impressive virality and growth. But what does Fashion Digital Native Vertical Brand mean? Why are they called Fashion Digital Native Vertical Brands? The expression comes from the creator of the Bonobos brand - a clothing brand distributed exclusively on the Internet - Andy Dunn....
How is Instagram taking the place of fashion magazines?
It has been observed that 45% of Instagram users visit the social network to discover what's coming up in fashion tomorrow. Under these conditions, we can clearly argue that Instagram is the medium that has most revolutionized the world of fashion in recent years. Instagram has completely overturned the way we communicate the identity of a brand, a photographer, a model and so on. The era of the mysterious, inaccessible image of a luxury brand's identity seems well and truly over. In this article, we take a look at how this little revolution in the world of...
9 tips for launching an online fashion boutique
Are you passionate about fashion and dream of offering your own products to customers? From project to first sales, we give you all the advice you need to launch an online fashion boutique. ...
Why is digital so important to strategy and communications in China?
China is a country with a huge concentration of Internet users. In the digital age, brands need to develop an online communication strategy to stand out and sell their products in China...
