The job of Brand Content Manager in the fashion industry
Having emerged only a few years ago, with the development of digital communication, the job of Brand Content Manager is now at the heart of a fashion brand's communication strategies. In this article, we'll explain what a Brand Content Manager does, and how you can become one. What is the role of the Brand Content Manager? Literally, Brand Content Manager means responsible for the brand's content. The job of Brand Content Manager involves managing all the content distributed by the brand on its various communication media. Its aim...
Winter fashion trends 2019-2020
It's impossible to miss the winter 2019 2020 fashion trend, marked by bold looks in ultra-feminine fabrics and sparkling colors. So to stay on the cutting edge of fashion even in winter, here's a roundup of the season's strongest trends. The winter 2019 fashion trend is all about feminine materials From satin to patent leather, to glittering sequins, boldness was the order of the day on the catwalks of FashionWeek. In fact, it was impossible to miss the pastel satin skirt, or the...
The streetwear trend of 2020
Streetwear is above all a statement. A nod to the extravagant, ultra-sophisticated looks of the 1980s. In the 1990s, subcultures made their mark in music, through hip hop, but also in fashion. As its name suggests, streetwear draws its inspiration from the street. From the nonchalant teenager on a skateboard to the Harlem "coolkid", fashion has seized on this trend, giving rise to numerous streetwear brands. Here's a closer look at the streetwear trends of 2020.Raw, minimalist and simpleIt's no secret that fashion reinvents itself...
3 new trends in fashion and luxury retail innovation
Retail in the fashion and luxury sector has undergone major upheavals in recent years. It now has to rely on Innovation Retail and its latest trends. From department stores to small boutiques and e-commerce sites, fashion and luxury brands are increasingly turning to innovative tools. In this article, we list the latest trends in Retail Innovation. Digitizing points of sale To attract new customers and meet the needs and expectations of young people...
Can Fashion reduce its ecological footprint?
In the fashion world, ecology is on everyone's mind more than ever, and the various players are vying to be as green as possible. The latest Fashion Weeks are a good example of this, with more and more designers using this platform to get their ecological message across. Let's take a look at these different positions and what we can say about them. Endless promises... Ecological awareness got off to a flying start, with 32 fashion giants presenting the "Fashion Pact" on the sidelines of the G7. A major initiative...
Fashion bloggers launch their own brands
Fashion bloggers are creating new brands and changing the rules of the game. Capitalizing on a popularity acquired on, or amplified by, social networks, a new generation of brand creators is emerging. Fashion phenomenon or new trend? Glossier, individual beauty. Glossier is a beauty start-up that has become so popular it can count up to 10,000 people in a lipstick queue. Emily Weiss started her blog Into The Gloss to talk about beauty as an expression of individuality, just like fashion....
The fashion and luxury market between France and China: how to work in China?
The job market in China's fashion and luxury industries is flourishing for the French. Working in China is becoming increasingly accessible. The country has established itself as the world's leading economic power since 2014. French-style luxury is the stuff of dreams for the Chinese, who are ready to hire young French talent every day in all fashion-related sectors. However, the road to working in China is not always smooth. If you're passionate about fashion and attracted to China, we're here to give you the...
Digital communication jobs in the luxury goods industry
Selling a luxury or fashion product involves numerous communication strategies. With the advent of the web and social networks, digital communication is now at the heart of luxury brands' marketing strategies. Today, more than ever, the major luxury brands are bursting with inventiveness to tell a real story around a luxury product or clothing collection. If you're passionate about luxury and fashion, and want to bring a fashion brand to life through inventive communications strategies, digital communications is the place to be...
Perfume, fashion and luxury: an eternal love affair
"In 1947, Christian Dior created Miss Dior, an ode to love inspired by the gardens of his childhood home in Normandy. The fragrance was closely linked to the clothing collection he launched that spring-summer. A true innovation for its time, the fragrance's elegant, modern and refined notes marked a turning point in the brand's history. Today, fragrance, fashion and luxury all share a common universe. The fragrance, with its world-famous notes for some, gives a true identity...
Social networks and fashion: a distribution medium that is overtaking traditional communication tools?
Social networking and fashion seem to have a bright future ahead of them. The rise of social networks has transformed fashion brands' communication processes. More and more brands are using them as their main tool for distributing their products. In today's digital age, many questions are being asked about the resilience of traditional communication media in the face of 2.0 communication. Is it possible today for a fashion brand to do without social networks? Conversely, can a brand make a living solely from its visibility on social networks? Let's take a look...
