Jacquemus, The “Love” fashion show in the heart of wheat fields!
After lavender fields, wheat. This year, the young designer from Provence presents a show not far from Paris to a limited number of guests. The health crisis forced us to rethink fashion week shows, and invited designers to be creative. The event generated worldwide interest, and was broadcast live on Instagram to over 2.4 million followers. A streamlined collection The designer presented a relaxed collection in cream and pastel colors. The curves are fluid, the materials soft and crumpled. The designer's DNA...
12 Job Opportunities in the Fashion and Luxury Industry in 2020 - ISAL PARIS
The world of fashion is vast, and requires a certain amount of knowledge to become a fashion professional. A symbol of quality, haute couture attracts many well-known and lesser-known designers, and arouses the curiosity of many people. Today, this sector is being overturned by ethical and eco-responsible changes. Generation Z doesn't want to be held responsible for the slow degradation of the planet. Indeed, the fashion industry is being blamed. It is said to be responsible for a 10% increase in CO2 emissions worldwide, a 20% increase in...
France's most influential fashion influencers - ISAL PARIS
For some time now, it's been impossible to ignore French fashion influencers. Brands have realized that they can be a powerful lever for their marketing strategies. By sharing their every move on a daily basis, influencers have reshaped the way major brands communicate. What's more, digital culture and the explosion of Instagram have enabled the very first bloggers to build a veritable empire. Here are our top influencers in France: 1. Lena Mahfouf, 3.3m subscribers Léna Mahfouf, better known under the pseudonym "Léna Situations", has built up a huge following thanks to...
Eco-friendly clothing: eco-friendly brands
It's no secret that fashion is a highly polluting sector. The cause: the big names in "Fast Fashion", in other words brands that produce clothes all year round in astronomical quantities. Fortunately, eco-responsible fashion has made its entry with the creation of creative and innovative brands offering ecological and sustainable clothing. Upcycling, the most innovative system in eco-responsible fashion The fashion industry is one of the most polluting in the world, that's a fact. From cotton production to transportation and...
The job of Brand Content Manager in the fashion industry
Having emerged only a few years ago, with the development of digital communication, the job of Brand Content Manager is now at the heart of a fashion brand's communication strategies. In this article, we'll explain what a Brand Content Manager does, and how you can become one. What is the role of the Brand Content Manager? Literally, Brand Content Manager means responsible for the brand's content. The job of Brand Content Manager involves managing all the content distributed by the brand on its various communication media. Its aim...
Winter fashion trends 2019-2020
It's impossible to miss the winter 2019 2020 fashion trend, marked by bold looks in ultra-feminine fabrics and sparkling colors. So to stay on the cutting edge of fashion even in winter, here's a roundup of the season's strongest trends. The winter 2019 fashion trend is all about feminine materials From satin to patent leather, to glittering sequins, boldness was the order of the day on the catwalks of FashionWeek. In fact, it was impossible to miss the pastel satin skirt, or the...
The streetwear trend of 2020
Streetwear is above all a statement. A nod to the extravagant, ultra-sophisticated looks of the 1980s. In the 1990s, subcultures made their mark in music, through hip hop, but also in fashion. As its name suggests, streetwear draws its inspiration from the street. From the nonchalant teenager on a skateboard to the Harlem "coolkid", fashion has seized on this trend, giving rise to numerous streetwear brands. Here's a closer look at the streetwear trends of 2020.Raw, minimalist and simpleIt's no secret that fashion reinvents itself...
3 new trends in fashion and luxury retail innovation
Retail in the fashion and luxury sector has undergone major upheavals in recent years. It now has to rely on Innovation Retail and its latest trends. From department stores to small boutiques and e-commerce sites, fashion and luxury brands are increasingly turning to innovative tools. In this article, we list the latest trends in Retail Innovation. Digitizing points of sale To attract new customers and meet the needs and expectations of young people...
Can Fashion reduce its ecological footprint?
In the fashion world, ecology is on everyone's mind more than ever, and the various players are vying to be as green as possible. The latest Fashion Weeks are a good example of this, with more and more designers using this platform to get their ecological message across. Let's take a look at these different positions and what we can say about them. Endless promises... Ecological awareness got off to a flying start, with 32 fashion giants presenting the "Fashion Pact" on the sidelines of the G7. A major initiative...
Fashion bloggers launch their own brands
Fashion bloggers are creating new brands and changing the rules of the game. Capitalizing on a popularity acquired on, or amplified by, social networks, a new generation of brand creators is emerging. Fashion phenomenon or new trend? Glossier, individual beauty. Glossier is a beauty start-up that has become so popular it can count up to 10,000 people in a lipstick queue. Emily Weiss started her blog Into The Gloss to talk about beauty as an expression of individuality, just like fashion....
