The fashion and luxury goods market between France and China: how to work in China?
The job market in China's fashion and luxury industries is flourishing for the French. Working in China is becoming increasingly accessible. The country has established itself as the world's leading economic power since 2014. French-style luxury is the stuff of dreams for the Chinese, who are ready to hire young French talent every day in all fashion-related sectors. However, the road to working in China is not always smooth. If you're passionate about fashion and attracted to China, we're here to give you the...
Digital communication jobs in the luxury goods industry
Selling a luxury or fashion product involves numerous communication strategies. With the advent of the web and social networks, digital communication is now at the heart of luxury brands' marketing strategies. Today, more than ever, the major luxury brands are bursting with inventiveness to tell a real story around a luxury product or clothing collection. If you're passionate about luxury and fashion, and want to bring a fashion brand to life through inventive communications strategies, digital communications is the place to be...
Perfume, fashion and luxury: an eternal love affair
«In 1947, Christian Dior created Miss Dior, an ode to love inspired by the gardens of his childhood home in Normandy. The fragrance was closely linked to the clothing collection he launched that spring-summer. A true innovation for its time, the fragrance's elegant, modern and refined notes marked a turning point in the brand's history. Today, fragrance, fashion and luxury all share a common universe. The fragrance, with its world-famous notes for some, gives a true identity...
Social networks and fashion: a distribution medium that is overtaking traditional communication tools?
Social networking and fashion seem to have a bright future ahead of them. The rise of social networks has transformed fashion brands' communication processes. More and more brands are using them as their main tool for distributing their products. In today's digital age, many questions are being asked about the resilience of traditional communication media in the face of 2.0 communication. Is it possible today for a fashion brand to do without social networks? Conversely, can a brand make a living solely from its visibility on social networks? Let's take a look...
The close link between contemporary art and luxury: in search of new communities of devotees.
Contemporary art and luxury have always shared a common universe. Yet today, leading luxury brands are seeking to strengthen the link between contemporary art and luxury. Contemporary art and luxury: a historical link Before establishing himself as a world-renowned couturier, Christian Dior was a gallery owner in the 1930s. When he founded his fashion house in 1947, he was inspired by the great artists of his time, whom he worked alongside. For example, when designing his first collections, he borrowed the names of contemporary artists to name his models: Matisse, Picasso, Braque... In addition, many of...
Perfumery and cosmetics in the world of luxury and fashion
Of the ten best-selling fragrances in France, eight are from fashion brands. The link between perfumery, cosmetics and fashion is growing closer every year. The major luxury brands have understood this and are inventing products that represent the essence of their collections. Perfume as the mirror of a luxury brand Perfumery and cosmetics have played a central role in the luxury and fashion industries for decades. Perfume is the main showcase for a major fashion brand. It represents its style, colors, contours,...
The job of Community Manager in the fashion and luxury industries
The job of Community Manager in the fashion industry has only recently come into being. It was born with the expansion of social networks as major communication media for major fashion brands. In this article from ISAL Paris, we'll help you understand the main missions of a Community Manager, as well as the path to follow to become one. What are the tasks of a fashion community manager working for a luxury brand? In a nutshell, the fashion community manager is responsible for promoting the brand's image on social networks. In a...
Fashion Tech: the future of fashion
The rise and proliferation of new technologies has spread to the fashion and luxury sectors. Fashion Tech is the alliance of fashion and technology. Today, we're talking about a veritable business of innovation in fashion. From the Chanel fashion show with robots, to the 3D prints of Iris Van Herpen's creations, to the connected garments resulting from the collaboration between H&M and Google, technology in fashion is no longer a mere gadget; it offers real challenges for the sector, to the point of upsetting our consumer habits. Fashion Tech: the big...
How to choose the right fashion and luxury training course?
One thing you know for sure is that you're passionate about fashion and the world of luxury. But does the fashion and luxury industry seem so vast that you don't know how to grasp it? Don't panic, we'll guide you and help you choose the right fashion and luxury training course. What's your profile? First of all, you'll need to identify which sector of the fashion and luxury industry you'd like to work in. If you're a creative person... If you're a creative person, if you've got a...
What are the job opportunities in fashion in China (Shanghai, Beijing, Guangzhou)?
If you love China and fashion, you can find job opportunities in this field to experience life in the world's largest economy. Here's a handy guide to fashion job opportunities in China. ...
