The close link between contemporary art and luxury: in search of new communities of devotees.
Contemporary art and luxury have always shared a common universe. Yet today, leading luxury brands are seeking to strengthen the link between contemporary art and luxury. Contemporary art and luxury: a historical link Before establishing himself as a world-renowned couturier, Christian Dior was a gallery owner in the 1930s. When he founded his fashion house in 1947, he was inspired by the great artists of his time, whom he worked alongside. For example, when designing his first collections, he borrowed the names of contemporary artists to name his models: Matisse, Picasso, Braque... In addition, many of...
Perfumery and cosmetics in the world of luxury and fashion
Of the ten best-selling fragrances in France, eight are from fashion brands. The link between perfumery, cosmetics and fashion is growing closer every year. The major luxury brands have understood this and are inventing products that represent the essence of their collections. Perfume as the mirror of a luxury brand Perfumery and cosmetics have played a central role in the luxury and fashion industries for decades. Perfume is the main showcase for a major fashion brand. It represents its style, colors, contours,...
The job of Community Manager in the fashion and luxury industries
The job of Community Manager in the fashion industry has only recently come into being. It was born with the expansion of social networks as major communication media for major fashion brands. In this article from ISAL Paris, we're going to help you understand the main missions of a Community Manager, as well as the path to follow to become one. What are the tasks of a fashion community manager working for a luxury brand? In a nutshell, the fashion community manager is responsible for promoting the brand's image on social networks. In a...
Fashion Tech: the future of fashion
The rise and proliferation of new technologies has spread to the fashion and luxury sectors. Fashion Tech is the alliance of fashion and technology. Today, we're talking about a veritable business of innovation in fashion. From the Chanel fashion show with robots, to the 3D prints of Iris Van Herpen's creations, to the connected garments resulting from the collaboration between H&M and Google, technology in fashion is no longer a mere gadget; it offers real challenges for the sector, to the point of upsetting our consumer habits. Fashion Tech: the big...
How to choose the right fashion and luxury training course?
One thing you know for sure is that you're passionate about fashion and the world of luxury. But does the fashion and luxury industry seem so vast that you don't know how to grasp it? Don't panic, we'll guide you and help you choose the right fashion and luxury training course. What's your profile? First of all, you'll need to identify which sector of the fashion and luxury industry you'd like to work in. If you're a creative person... If you're a creative person, if you've got a...
What are the job opportunities in fashion in China (Shanghai, Beijing, Guangzhou)?
If you love China and fashion, you can find job opportunities in this field to experience life in the world's largest economy. Here's a handy guide to fashion job opportunities in China. ...
How to source fashion products in China?
Sourcing suppliers in China to outsource your production requires a few precautions to ensure you get quality products on time. Discover our tips for sourcing in China for your fashion products. ...
Meet Diane Ducasse, multi-tasking brand designer
We set out to meet Diane Ducasse, a young fashion entrepreneur who founded her womenswear brand DADA three years ago. A brand that honors femininity in all its complexity and extravagance, through pieces with unstructured, masculine lines. She talks to us about her experiences and how she came to found her own fashion label. - Why did you decide to found your own brand? Can you tell me the story of DADA? Diane Ducasse: I founded the brand two years ago, but the idea...
China's fashion and luxury job market
The job market in China is flourishing, particularly in the fashion and luxury sectors. Qualified as the world's leading economic power by the IMF in 2014, China attracts many expatriates every year, ready to conquer the Chinese market. With growth at 6.9% in 2017, and an unemployment rate of 4.60% for over a billion inhabitants, the Chinese market is the stuff of dreams for many. As in the United States, entering the job market is not easy. It requires patience, perseverance and the right network. However, we have a good...
Become a Merchandiser in the fashion and luxury industry
A true director of a collection, the fashion and luxury merchandiser has a keen eye for fashion creation. He's the one who tells the story behind a luxury garment or accessory. Thanks to him, the customer is immersed in a real, unique and innovative experience. How do you become a merchandiser in the fashion and luxury industry? To become a merchandiser in the fashion and luxury industry, you need to be extremely creative...
