Creative, brimming with ideas and eager to express themselves through attractive visuals and impactful text... These are the first words that come to mind when describing a creative director. Working in the field of graphic design, this professional knows how to communicate and promote a company's image. As the person responsible for defining artistic concepts, they supervise, guide, and stimulate the thinking of their creative teams. Whether working in an agency, a creative studio, or surrounded by service providers, creative directors ensure that their projects are carried out in line with...

A skilled technician, textile engineers conduct research and development work with the aim of discovering innovative textiles. In the clothing, medical, and construction sectors, fabrics and materials hold no secrets for them. Smart fabrics, high-tech materials for manufacturing aeronautical products and components... Engineers are in demand in all types of industries. Their expertise is also sought after in the areas of quality control and production monitoring. If you would like to learn more about the role of a textile engineer, browse our job description. Education, training, role, responsibilities, qualities, and skills... Find out more...

Are you fascinated by the world of fashion? Do you want to tell a story through images? Then a career as a fashion photographer is for you. Fashion photographers play an essential role in promoting models, clothing, shoes, accessories, and brands. They highlight trends and reach a wide audience through their art. Creativity is key to this profession! So how can you turn this passion into a sustainable career? Let's take a look at the daily life of a fashion photographer, the skills and qualities required, and the training options available to enter this field.

Creative, analytical, and always on the lookout for the latest trends, fashion designers defend their aspirations and illustrate their ideas to create unique collections. These fashion professionals design clothing lines in their sewing workshops and test the pieces on models, just like fashion stylists do in their design studios. Fashion designers are therefore involved in every stage of creating a collection. They generally work in haute couture houses. However, many fashion designers work in...

Event planning is a real profession. It involves finding venues, issuing calls for tenders, maintaining good relationships with suppliers, managing communication with clients, drawing up contracts, managing budgets, and more. These projects could not be successful without the expertise of a professional. The event manager is involved in every stage of an event's production. Responsible for creating memorable experiences and bringing eagerly awaited moments to life, they ensure the event's success and oversee every task (design, preparation, logistics). Whether they work for an event agency or any other type of company, the manager...

For companies that sell goods, supply chain management is of paramount importance. The purchasing manager is responsible for creating balance in inventory calculations. Working with senior management, they handle several aspects of the company's purchasing: organizational, contractual, financial, and logistical. Their primary role is to achieve the quantitative and qualitative objectives of their organization in terms of the acquisition of goods and services. The purchasing manager negotiates and finalizes the purchase of any product or service necessary for the production and operation of the company, at...

Selling a project without advertising is a risky gamble. To meet your sales targets, it is recommended that you entrust your product or service to the right person. The advertising manager is the professional to contact! Responsible for designing and rolling out advertising campaigns, they work for a variety of organizations. In an agency, they coordinate advertising campaigns for advertisers. In an advertising agency, they sell advertising space. At the advertiser's, they promote goods and services. These experts occupy a crucial position. Let's find out more about their roles, training, and more.

The supply chain manager holds a central position within the company. Acting as a conductor, they improve, coordinate, and synchronize the entire supply chain by optimizing physical and financial flows. From suppliers to customers, this manager implements the company's operational strategy and ensures customer satisfaction. Their goal is to reduce costs and production times. To fulfill their duties, they must have extensive knowledge of marketing, management, sales, and finance. What is the role of a supply chain manager? The supply chain...

The strategic planner's job is to define a brand's communication strategy and make recommendations to the agency's sales team based on their analysis. To inform their work, they monitor economic trends, study current and future societal trends, and examine consumer behavior. This provides direction for the advertising campaign concepts to be implemented. With a solid background in marketing, this professional demonstrates curiosity in responding to each request. This creative profession, requiring a master's degree, is ideal for those who wish to connect...

Visual merchandisers are retail professionals who specialize in the visual presentation of products in stores. Their goal is to attract customers' attention, promote sales, and create an unforgettable shopping experience.  In other words, they create a striking visual display, playing with the lighting in the store and shop windows, colors, shapes and textures, signage, and packaging. This encourages customers to explore the space, buy products, and come back. What is the role of a visual merchandiser? The visual merchandiser's job is to...