Work-linked training: advantages and disadvantages
Are you dreaming of studying in the fashion and luxury sector, but still hesitating about which type of training would be most advantageous? In this article, we're going to tell you about the advantages and disadvantages of work-study programs. Work-linked training, the path of reason. An overview of the advantages of sandwich courses. Like many students, your priority is to find a job in the sector that appeals to you. Work-study programs allow you to combine theoretical and practical learning. Working while you're still a student gives you the chance to...
Innovation in fashion: the right turn to take
Innovation in fashion is undergoing its biggest revolution yet. The fashion and luxury sectors rely on the transmission of traditional knowledge, perpetuated for decades in the great houses. However, like all other sectors, they have not been able to avoid the technological and digital shifts that have disrupted the global economy over the last twenty years. On the contrary, many fashion and luxury brands have embraced digital technology to maintain their success. Innovation in fashion and new technologies: a booming sector. Whether you want to work in design or...
The job of Digital Product Manager in the fashion industry
The job of digital product manager in fashion is one of the new professions in fashion communications and marketing. They are online sales professionals in the fashion and luxury sectors. What exactly is a Digital Product Manager? The Digital Product Manager works in the marketing department of a fashion brand. He/she implements projects and strategies for a fashion brand on the web. He/she supervises all projects. In the first instance, the marketing director and the director of...
Work-linked training: a career path that appeals to companies
Every year, work-study programs attract large numbers of students and companies alike. It's a path that offers students a rich and comprehensive training, but also brings all kinds of advantages for companies. In this article, we'll show you why work-study programs are so popular in the fashion and luxury sector, and give you an overview of the advantages of work-study programs. A real springboard into the professional world, work-study programs in the fashion and luxury sector enable you to get up and running very quickly...
Digital communication jobs in the luxury goods industry
Selling a luxury or fashion product involves numerous communication strategies. With the advent of the web and social networks, digital communication is now at the heart of luxury brands' marketing strategies. Today, more than ever, the major luxury brands are bursting with inventiveness to tell a real story around a luxury product or clothing collection. If you're passionate about luxury and fashion, and want to bring a fashion brand to life through inventive communications strategies, digital communications is the place to be...
How do you get into the web marketing and e-commerce professions, and what studies do you need to get there?
Web marketing and e-commerce jobs are booming in the fashion and luxury sectors. Major brands are recruiting more and more qualified young graduates in digital professions. What career path should I follow to work in web marketing and e-commerce? Web marketing and e-commerce: a booming market. In 2018, thirty-seven million consumers bought their products on the Internet. Consumer habits and behaviors have changed radically. The fashion and luxury goods industry has had to...
The job of Community Manager in the fashion and luxury industries
The job of Community Manager in the fashion industry has only recently come into being. It was born with the expansion of social networks as major communication media for major fashion brands. In this article from ISAL Paris, we're going to help you understand the main missions of a Community Manager, as well as the path to follow to become one. What are the tasks of a fashion community manager working for a luxury brand? In a nutshell, the fashion community manager is responsible for promoting the brand's image on social networks. In a...
How to choose the right fashion and luxury training course?
One thing you know for sure is that you're passionate about fashion and the world of luxury. But does the fashion and luxury industry seem so vast that you don't know how to grasp it? Don't panic, we'll guide you and help you choose the right fashion and luxury training course. What's your profile? First of all, you'll need to identify which sector of the fashion and luxury industry you'd like to work in. If you're a creative person... If you're a creative person, if you've got a...
What is a Fashion Digital Native Vertical Brand?
Still little-known in France, Fashion Digital Native Vertical Brands are making waves overseas. These new brands are increasingly attracting American business developers. They are designed for and aimed directly at Millennials. These new brands were born on social networks, mainly Instagram, and some are experiencing impressive virality and growth. But what does Fashion Digital Native Vertical Brand mean? Why are they called Fashion Digital Native Vertical Brands? The expression comes from the creator of the Bonobos brand - a clothing brand distributed exclusively on the Internet - Andy Dunn....
9 tips for launching an online fashion boutique
Are you passionate about fashion and dream of offering your own products to customers? From project to first sales, we give you all the advice you need to launch an online fashion boutique. ...
