China is a country with a huge concentration of Internet users. In the digital age, brands need to develop an online communication strategy to stand out and sell their products in China.
Internet presence
Online presence has become indispensable for brand development. With over 770 million Internet users in China, brands can't afford to neglect this means of communication. A website allows you to present your business and increase your brand's visibility: its history, certifications, image, projects... Only you can present your brand in the best possible way. The site must be hosted in China and written in Mandarin. Include a blog with regular articles.
The importance of social networks
To appeal to the ultra-connected Chinese, don't hesitate to advertise your brand via social networks. WeChat is an application used by hundreds of millions of Chinese: in particular, it enables users to chat, make appointments, follow news and friends' news, pay online... Weibo is also popular because it facilitates interaction between brands and customers. Tieba is a well-known forum in China, where you can discuss a variety of topics: if your brand is the subject of several discussions, you'll gain in visibility. Promoting your brand is also possible on the QQ application, a platform with a billion users.
Creating content for China
In China, quality content is essential: it needs to be structured and clear, to communicate the brand without boring Internet users. Ideally, you should carry out SEO on Baidu, China's most widely used search engine. This will give your site a higher ranking and greater visibility. Photos, videos and audio messages - of the highest quality - are welcome to clearly present your brand. You can promote your brand on WeChat by creating a mini-site for this application. Don't hesitate to distribute loyalty cards so that users can get to know you and benefit from promotions.
Agent search
To sell your products in China, it's a good idea to find sales agents who can manage the distribution of your products. Thanks to their linguistic and cultural skills, they can increase your brand's visibility and boost your sales. Agents will be able to gather information and respond quickly to any changes. These experts will help you fine-tune your online strategy to reach the maximum number of people via emailings, apps, social networks and the web.
Setting up boutiques
Online stores are a goldmine for Chinese Internet users, who spend an enormous amount of time on the web. You can target Tmall, the largest e-commerce platform, to promote your online store, or Tmall Global, more suited to foreigners. JD Worldwide is also ideal for putting your store online without having an address in China.
As the Chinese are highly connected, it's essential to develop a digital strategy to reach as many people as possible. Don't hesitate to combine social networks, platforms, web and mailings to strengthen your online presence and ensure sales of your products.
The fashion market in China is constantly expanding, and products are gaining in quality thanks to the emergence of talented designers. If you are interested in working with China, ISAL Paris offers training to develop your international business.
