China is a country with a very large number of internet users. In the digital age, brands must develop an online communication strategy to stand out and sell their products in China.
Internet presence
An online presence has become essential for brand development. With over 770 million internet users in China, brands cannot afford to ignore this means of communication. A website allows you to showcase your business and increase your brand's visibility: its history, certifications, image, projects, etc. Only you can present your brand in the best possible light. The site must be hosted in China and written in Mandarin. You should also offer a blog with regular articles.
The importance of social media
To attract ultra-connected Chinese consumers, don't hesitate to advertise your brand on social media. WeChat is an app used by hundreds of millions of Chinese people: it allows users to chat, make appointments, follow the news and their friends, pay online, and more. Weibo is also popular because it facilitates interaction between brands and customers. Tieba is a well-known forum in China where users can discuss a variety of topics: if your brand is the subject of several discussions, you will gain visibility. You can also promote your brand on the QQ app, a platform with a billion users.
Content creation for China
In China, high-quality content is essential: it must be structured and clear, communicating your brand without boring internet users. The ideal approach is to use SEO on Baidu, the most widely used Chinese search engine. This will improve your website's ranking and give you greater visibility. High-quality photos, videos, and audio messages are welcome to clearly present your brand. You can promote your brand on WeChat by creating a mini-site for this application. Feel free to distribute loyalty cards to allow users to get to know you and benefit from promotions.
The search for agents
To sell your products in China, it is beneficial to find sales agents who can manage the distribution of your products. Thanks to their linguistic and cultural skills, they are able to increase your brand's visibility and boost your sales. Agents will be able to gather information and respond quickly to any changes. These experts will help you refine your online strategy to reach as many people as possible via email campaigns, apps, social media, and the web.
The establishment of stores
Online stores are a gold mine for Chinese internet users who spend a lot of time on the web. You can target Tmall, the largest e-commerce platform, to promote your online store, or Tmall Global, which is more suited to foreigners. JD Worldwide is also ideal for setting up your online store without having an address in China.
Since Chinese people are highly connected, it is essential to develop a digital strategy to reach as many people as possible. Feel free to combine social media, platforms, websites, and email campaigns to strengthen your online presence and ensure the sale of your products.
The fashion market in China continues to grow, and products are improving in quality thanks to the emergence of talented designers. If you want to work with China, ISAL Paris offers training courses to help you develop your business internationally..
