The e-merchandising profession was born of the emergence and development of e-commerce. More and more consumers are surfing the web, and millions of e-commerce sites are springing up.

The e-merchandiser supports the development of sales on all digital media by optimizing conversion and the customer's purchasing experience. In other words, the e-merchandiser enhances the value of products and services by creating excellent site ergonomics and appropriate content to facilitate purchasing, making it possible in just a few clicks.

Interested in this profession? Find out more about the day-to-day life of an e-merchandiser, their missions, qualities and skills, salary and career prospects.

The e-merchandiser is a specialist in online commerce and marketing. Their strategic role is to optimize the ergonomics of the e-commerce site (search, access and product presentation functionalities) to highlight products and services, and thus encourage purchases.

Working with various departments (purchasing, supply, e-commerce and communications teams), he develops a strategy to optimize sales on various platforms.

The job of e-merchandiser involves a number of tasks, aimed at maximizing sales on an e-commerce site:

• Competitive intelligence, market analysis to monitor trends and understand customer needs.
• Develop an effective strategy to boost sales and define an action plan.
• Launch of a new product collection in line with guidelines and launch schedule.
• Promotion of certain flagship and complementary products.
• Develop and promote promotional offers.
• Quality management of content on the web platform.
• Optimization of site ergonomics and content hierarchy for a better customer experience (structuring of headings, layout, choice of graphics and videos, fluid navigation).
• Site optimization (SEO techniques).
• Easy search thanks to marketing filters.
• Analyze the performance of your actions to adjust your strategy (statistics, page views, conversion rates, traffic measurement).

Link with stock managers and warehouse based on sales history and outlook.

To work in the digital sector as an e-merchandiser, you need a number of qualities and skills:

• be a driving force behind innovative web solutions that meet consumer needs and boost sales,
• be creative and responsive to rapidly evolve the online offering,
• an eye for detail and extreme rigor,
• excellent interpersonal and organizational skills,
• be sensitive to digital technology and the chosen sector,
• have a degree in marketing,
• good knowledge and initial experience in e-commerce/digital project management,
• master Excel and HTML,
• be fluent in English.

To become an e-merchandiser, a BAC +3 is the minimum level of education required. Students can opt for a professional degree in e-commerce and digital marketing, a diploma from a school specializing in web marketing or e-commerce, or a DUT in administrative and commercial management.

To reinforce their career plans, they can continue their studies (BAC +5 level) by enrolling in an e-commerce Master's degree or a diploma from a school specializing in web and e-commerce professions.

If you want to become a junior e-merchandiser, then a senior e-merchandiser in the fashion and luxury sectors, join ISAL PARIS.

Today, France is the world's leading player in the luxury goods industry. To keep pace with customers' new consumption and communication patterns, the luxury goods industry boasts a vast network of physical and online points of sale.

By choosing ISAL PARIS, and more specifically, the "Bachelor in Luxury, Fashion and Merchandising"Students follow an intensive course with a complete internship and work-study program, leading to a number of careers, such as sales project manager, store manager, marketing and sales manager or e-merchandiser.

They learn to take charge of the sales and marketing development of products or services in a company specialized in fashion. A number of concepts are highlighted: trade marketing, management, commerce, fashion and luxury goods, merchandising and sales techniques.

Once they've graduated, aspiring e-merchandisers have no shortage of opportunities for permanent employment, both in France and abroad, as e-commerce affects all sectors of activity. Job offers are plentiful, but it's important to put your best foot forward when recruiting, as competition is fierce. Having completed an internship or work-study program in the fashion and luxury sector is a strong advantage.

After several years' experience, they can move on to other positions: e-category manager, marketing manager, e-merchandiser manager, sales director.

On entering the job market, a junior e-merchandiser earns around €2500 gross per month. As a senior e-merchandiser, they can earn more than €3,000 gross per month.

Remuneration levels vary from company to company.

An e-merchandiser can earn bonuses based on results.