Over the last ten years, the Chinese fashion market has been modernizing and gaining international recognition. Discover this booming market and the keys to working with China!
China and fashion, a booming market
China's fashion industry has been growing steadily over the past twenty years. At first, style was far removed from that of Europeans, but now the Chinese are increasingly concerned with their looks. China's clothing industry now focuses on original colors and better quality. Street culture has arrived in China, giving rise to a more urban style.
This booming market owes its growth in particular to young adults living in cities. As a result of the one-child policy and long studies, the purchasing power of these young people, the Millenials, is on the rise, enabling them to buy quality products. The luxury sector remains the main target of Millenials, who dedicate a significant budget to spending on imported luxury goods.
The place of the Chinese market on the international stage
China is making real progress in the manufacture of better quality products, which are gradually competing with the international market. Fashion is establishing itself as a symbol of individual emancipation, particularly among young people, who are fond of original pieces that they believe convey a good image.
China Fashion Week, held twice a year, is an event that attracts media from all over the world. It showcases new trends and demonstrates China's evolution and influence in fashion. Shanghai, China's fashion capital, and Beijing, the more arty city, now stand out in streetwear style, gradually competing with Seoul, then Tokyo and finally New York.
Secoo, a luxury e-commerce platform in China, showcases independent Chinese designers to gain visibility and promote their work. It's a great way to gain international exposure.
How do you work with the Chinese fashion market?
Working with China requires a good knowledge of the country's fashion market before taking any steps.
You need to know a lot about Chinese consumers to target their fashion expectations. Young people are particularly sensitive to Western fashion and look for quality clothing and accessories. So the best thing is to observe their clothing styles, talk to them to understand their expectations, be present online...
A good command of at least English and a good knowledge of Chinese are essential for understanding the Chinese market. These language skills make it easier to communicate with fashion industry players and customers.
Creating a website in Chinese offers several advantages: high visibility, access to product information in just a few clicks, and the building of an e-reputation.
The fashion market in China is constantly expanding, and products are gaining in quality thanks to the emergence of talented designers. If you want to work with China, ISAL Paris offers training to develop your international business.
