In this article, we present our interview with Bertrand Jouvenot, Professor of Marketing at ISAL Paris, who will introduce you to Amazon vs Alibaba.
In this interview:
- Key differences between Amazon and Alibaba (0:25)
- Why Alibaba will win the European market (2:00)
- For brands wanting to establish themselves in China, is there any point in going directly to Amazon or Alibaba? (4:05)
- Le Digital à toutes les sauces, the book by Bertrand Jouvenot (4:55)
Did you like this article? Meet the entire pedagogical team of ISAL Paris.
