AGEC luxury fashion law: what are the obligations for designers and brands?

The AGEC (Anti-Waste for a Circular Economy) law, adopted on February 10, 2020, thoroughly redefines the production, consumption and end-of-life model for products in France. The anti-waste law for a circular economy, For players in the fashion and luxury sectors - designers, brands, schools - this reform represents a major turning point: it's no longer just a question of creating, but also of producing, informing, recycling and valorizing. In this context, ISAL PARIS explains the issues, obligations and best practices of the AGEC law in the fashion and luxury sector.

 What is the AGEC Act and what are its main features?

The five main axes

The AGEC Act focuses on 5 main areas:

  • Better consumer information,
  • Move away from single-use plastic,
  • Combat waste and encourage reuse,
  • Take action against programmed obsolescence,
  • Better production.

Timetable and obligations for the textile sector

The provisions specific to fashion textiles are gradually being applied: for example, from January 1, 2023, l’article 13 requires brands to provide precise environmental information on clothing and footwear.

Impacts and obligations for fashion and luxury brands

Eco-design and EPR channels

Textile producers must now integrate an ’eco-design« plan and comply with the Extended Producer Responsibility (EPR) regulations.

Traceability, transparency and environmental communication

Article 13 of the AGEC law requires brands to provide reliable, measurable information (recyclability, recycled materials, potential microfiber rejects, etc.).

 Ban on the destruction of unsold non-food products

One of the major aspects: by 2025, unsold non-food products can no longer be destroyed, but must be recovered (reused, donated, recycled).

 Why it matters to designers, schools and future talent

The AGEC law doesn't just concern the big houses: even young designers and students are now being asked to think differently about their approach, sourcing and product life cycle. At ISAL PARIS, this means integrating the challenges of sustainability, transparency and circularity into our training.

 Best practices for luxury fashion brands and designers

  • Transparency in the value chain: information on origin, materials and recyclability.
  • Focus on eco-design: reduce materials, optimize life cycle.
  • Promote reuse and second life: rental, exchange, circular marketplace.
  • Use the AGEC Act as a strategic lever, not just a constraint.

Conclusion

Visit AGEC law luxury fashion marks a milestone: one in which design and production are aligned around a circular, transparent model. For brands and up-and-coming designers alike, it's no longer just a question of designing a garment, but of designing a product. product life cycle, responsible and communicable. ISAL Paris is committed to nurturing talent that combines craftsmanship, innovation, transparency and sustainability. «Produce less, but better» is becoming the new mantra of luxury fashion, not out of requirement, but out of ambition.

FAQ

What is the AGEC Act?
This is the «Anti-Waste for a Circular Economy» law enacted in February 2020, aimed at transforming the ways in which products are produced, consumed and end-of-life.

What obligations do luxury fashion brands have?
They include environmental transparency, traceability, a ban on the destruction of unsold products, EPR channels, etc.

What's the timetable for fashion textiles?
Key example: January 1, 2023 for mandatory environmental information on clothing/shoes.

How does ISAL Paris prepare its students for the AGEC law?
By integrating the concepts of eco-design, circularity, transparency and digital innovation into its programs.

What can an independent designer do?
Rethink sourcing, limit unsold goods, promote second life, communicate transparently in anticipation of obligations.

Find out more how to comply with the new requirements of the AGEC Act