The profession of e-merchandiser emerged following the rise and development of e-commerce. Indeed, the number of online consumers is growing, and millions of e-commerce sites are being created.

The e-merchandiser supports sales development across all digital media by optimizing conversion and the customer shopping experience. In other words, they promote products and services by creating an excellent website layout and tailored content to facilitate purchasing and make it possible in just a few clicks.

Are you interested in this job? Find out more about the daily life of an e-merchandiser, their responsibilities, qualities, and skills, as well as their salary and career prospects.

The e-merchandiser is a specialist in online commerce and marketing. They play a strategic role in sales support, which consists of optimizing the ergonomics of the merchant site (search, access, and product presentation features) in order to showcase products and services and, consequently, encourage purchases.

In collaboration with various departments (purchasing, supply, e-commerce, and communications), he develops a strategy to optimize sales on various platforms.

The position of e-merchandiser involves several tasks aimed at maximizing sales on an e-commerce site:

• Competitive intelligence, market analysis to track trends and understand customer needs.
• Developing an effective strategy to boost sales and defining an action plan.
• Launch of a new product collection in line with guidelines and launch schedule.
• Promotion of certain flagship products and complementary products.
• Development and promotion of promotional offers.
• Management of the quality of content on the web platform.
• Optimization of ergonomics and prioritization of website content for a better customer experience (section structure, layout, choice of graphics and videos, smooth navigation).
• Website optimization (SEO techniques).
• Facilitating research through the use of marketing filters.
• Analyzing the performance of its actions to adjust its strategy (statistics, pages viewed, conversion rates, traffic measurement).

Liaise with inventory managers and the warehouse based on sales history and forecasts.

To thrive in the digital sector as an e-merchandiser, many qualities and skills are required:

• be a driving force in presenting innovative web solutions that meet consumer needs and boost sales,
• be creative and responsive in order to quickly develop the online offering,
• have an eye for detail and be extremely thorough,
• have excellent interpersonal skills and be well-organized,
• demonstrate sensitivity to digital technology and the chosen sector,
• have a degree in marketing,
• have good knowledge and initial experience in e-commerce/digital project management,
• be proficient in Excel and have a basic understanding of HTML,
• be proficient in English.

To become an e-merchandiser, a bachelor's degree is the minimum educational requirement. Students can pursue a professional degree in e-commerce and digital marketing, a diploma from a school specializing in web marketing or e-commerce, or a technical degree in administrative and commercial management.

In order to strengthen their career prospects, they can continue their studies (BAC +5 level) by enrolling in a Master's degree in e-commerce or a diploma from a school specializing in web and e-commerce professions.

Those who wish to become junior, then senior, e-merchandisers in the fashion and luxury goods sector join the ISAL PARIS school.

Today, France is the world leader in the luxury goods industry. In order to keep pace with its customers' new consumption and communication habits, the luxury sector has a vast network of physical and online points of sale.

By choosing ISAL PARIS, and more specifically, the “Bachelor in Luxury, Fashion and Merchandising”, students follow an intensive course with a comprehensive program that includes internships and work-study placements, opening up opportunities in a range of professions, such as sales project manager, store manager, marketing and sales manager, or e-merchandiser.

They learn how to take charge of the commercial and marketing development of products or services in a company specializing in fashion. Several concepts are highlighted: trade marketing, management, commerce, fashion and luxury, merchandising, and sales techniques.

Once they graduate, aspiring e-merchandisers have no shortage of opportunities for permanent contracts, both in France and abroad, as e-commerce affects all sectors of activity. There are many job offers, but it is important to know how to highlight your strengths during the recruitment process, as competition is fierce. Having completed an internship or work-study program in the fashion and luxury sector is a strong advantage.

After several years of experience, they can move into other types of positions: e-category manager, marketing manager, e-merchandiser manager, sales director.

When entering the job market, a junior e-merchandiser earns a gross monthly salary of around €2,500. As a senior e-merchandiser, they can earn more than €3,000 gross per month.

The level of compensation varies from one company to another.

An e-merchandiser can earn bonuses based on their results.