Cursus Bachelor Mode, Luxe & Marketing Digital - ISAL Paris

Aim of the program

The fashion industry offers one million direct or indirect jobs in France, and fashion businesses (clothing, accessories, leather, jewelry…) are constantly developing their teams. The sector proposes various careers that bring a devotion to fashion together with marketing, communication and fashion design. It’s an ideal way to transform your love of fashion into a viable career path or entrepreneurial project.

Our BA degree in Fashion Marketing and Retail, taught in Paris, the fashion capital of the world, trains future fashion professionals and key players. From the fashion product’s conception to its development, the course’s focus on knowledge of products, materials and savoir-faire provides students with an incomparable asset. Our team of lecturers, dynamic and composed of active specialists, will allow every student to develop their individual career plan while acquiring the essentials of their future trade.

Professional integration is a core issue at the ISAL’s BA degree in Fashion Marketing and Retail. Every year, company internships allow students to apply knowledge acquired and face market reality in France and abroad. The potential of every student is optimized through professional immersion and active exchange with the lecturers, enabling them to build their own professional network, an indispensable tool in their future career.

Fashion-industry languages, including English, Italian and Chinese, are taught throughout the training, offering students the opportunity to be immersed in the international and multi-cultural context, while adapting to the globalized sectors of textiles, clothing, accessories and luxury. Linguistic skills are also an asset to pursue Master studies abroad or for their first international professional experience.

The degree course program

First year

  • Marketer finances
  • Fashion marketing
  • Fashion retail
  • Fashion as a profession
  • Fashion design and fashion communication
  • Professional projects
  • English + LV 2
  • 2-month internship

Second year

  • Marketer finances
  • Fashion marketing strategy
  • Fashion merchandising
  • Fashion as a profession
  • Fashion communication
  • Professional projects
  • English + LV 2
  • 3-month internship

Third year

  • Finances and entrepreneurship
  • Fashion marketing strategy
  • Management methods
  • Fashion as a profession
  • Fashion communication
  • Professional projects
  • English + LV 2
  • 6-month internship

Internship

Different contract types are possible for the internship:

  • The paid internship: you will be paid by the business, under the status of intern. All internships exceeding a period of 2 months are paid.
  • A part-time CDD or CDI: you are an employee of the business and work every day that you don’t have class. Your pay will depend on the conditions proposed by the business.

Partner companies

CHLOE
ON AURA TOUT VU
FRANCK SORBIER
YIQING YIN
ARLETTIE
GUESS
ATELIER PAULIN
THE AGENT
LOUIS VUITTON
COMPTOIR DES COTONNIERS
LES PETITES JUPES DE PRUNE
WOÔ L'ATELIER DES INFLUENCES
SONIA RYKIEL
BALMAIN
LANVIN
PRINTEMPS
CHANTELLE
AN'GE
PROENZA SHOULER
GIORGIO ARMANI
ANTHONY VACCARELLO
BOWEN
SAINT LAURENT
VALD AGENCY
GEORGES RECH
LOUIS VUITTON
CHARLOTTE ET ALEXANDRE
LOUIS2
MCCANN
HUGO BOSS
ALEXIS MABILLE
MATIÈRES À REFLEXION
BERNARD ZINS
PRINCESSE TAM-TAM
COTON DOUX
HERMÈS
1INSTANT.FR
FAIRMOUNT
MANFIELD
SHIATZY CHEN
GIVENCHY

Future careers

  • Management of retail outlet or franchise
  • Fashion collection management
  • Product management
  • Fashion buyer
  • Fashion Merchandiser
  • Visual Merchandiser
  • Head of production / quality
  • Brand management
  • Boutique vice-management
  • International buyer
  • Brand management
  • Buying management

Application process

Admission to the ISAL takes place following study of an application file composed of:

  • recent grades and report-cards following high-school studies (or equivalent to French Baccalauréat)
  • recent grades and report-cards of latest studies, if post-high school
  • a cover letter

If you have any of the following:

  • documents, whether texts, drawings, designs or photos, that display interest or talent in artistic endeavors
  • a recommendation letter, if you have experience in fashion
  • all language test results that you may have

(English IELTS/TOFEL, French TEF/TCF or the relevant tests depending on the language)