The MBA Fashion Luxury, Marketing & Innovation trains students to exercise managerial skills in companies in the textile/clothing/accessories/art of living sector and to develop business in France and on various international markets.
From start-ups to major accounts, based on the methods and principles of strategic innovation, applied to marketing, product, distribution and services, students learn to look for new disruptive models.
Professionals in these sectors must be proactive, responsive and adaptable in order to implement development plans that meet consumer needs or create new uses or new offers. Nowadays, the emphasis is on these new marketing strategies to create or win new markets. Students acquire a global vision including the marketing, digital communication and e-commerce skills they will need.
The professionals of the major groups in the sector, in France and internationally, are constantly studying new innovative and effective strategies in management, purchasing and distribution, in order to remain competitive and ahead of their competitors and their market.
The MBA Fashion Luxury, Marketing & Innovation enables students from different backgrounds to understand the market on a global level, to develop their management skills by reinforcing their interpersonal skills and by developing a thorough knowledge of the fashion and luxury markets. It is this professional and human attitude that enables them to make a difference at recruitment and throughout their professional career.
Each trainer of the MBA Fashion Luxury, Marketing & Innovation offers students a better understanding of a specific sector and market of the Fashion and Luxury industry. They form a link between students to enable them to build and develop their future network, key to their progression in the professional world. The in-company experience, the workshops, the case studies and the projects help the students to progress, future great professionals in fashion and luxury management, entrepreneurs of innovation in France and abroad, capable of accompanying the digital transformation of their organisation and of creating and developing new businesses.