Specialization in Fashion and Luxury Industries
FASHION | LUXURY | IMAGE | BRANDING | CREATIVITY | STRATEGY
DESIGN | DIGITAL COMMUNICATION | ADVERTISING
For several years now, companies have been using digital transformation tools for the strategy and business model development. Companies need to reinvent themselves and adapt their strategy to the evolving digital world, to strengthen and enhance their brand image.
French companies, world leaders in fashion and luxury, need creative and tactical talent.
Before joining renowned groups, it's at ISAL PARIS that professionals learn the ropes. At this fashion, marketing and management school, students learn to combine skills and know-how.
The ISAL Master's degree in Communication and Brands trains new Brand & Digital Directors for Fashion, Luxury and Lifestyle companies. To become a Chief Digital Officer, Digital Brand Manager, Digital Planner or Head of Advertising, this training is ideal.
Presentation of the Mastère Communication
Visit Master's degree in communication and branding combines brand and skills development, visual identity, creativity and communications strategy (social media, press, posters, etc.). In this way, students are able to activate the levers of corporate growth.
As a future director or manager of innovative brands, you'll be able to support companies' societal, technological and environmental transitions towards progress.
Lobjective of the ISAL PARIS Master's in Communication and Branding is to know how to manage web projects and ensure the coherence and global strategy of a brand. The teaching staff implement an active teaching approach through workshops, the practice of design thinking and continuous learning about the culture of fashion and luxury.
The Master's program trains professionals in all aspects of brand and digital communication. As they progress through the courses, trainees will understand the business and technical challenges of brand promotion. They will assimilate new market practices and anticipate future technologies and developments.
The culmination of the course, the final dissertation, combines creativity, image and digital communication strategy, taking into account the latest communication techniques and actions in the world of fashion and luxury.
Here are the skills acquired at the end of the course:
- Defining and implementing a digital strategy
- Managing teams
- Fashion culture and digital management
- Defining and designing a digital message
- Manage an organization's marketing and sales development strategy
- Mastering fashion codes in a digital environment
- Acquisition of B2 level written English
- Managing and steering web projects
- Strategic management of digital companies
- Understanding and implementing a branding and advertising strategy
Course schedule
Each year, the courses offered are varied to provide students with a global vision of brand communication strategy. Here is the detailed Mastères schedule:
Year 1
DIGITAL STRATEGY
- Digital strategy design and implementation
- 360° Business Development
- Digital Customer Experience
MANAGEMENT AND DIGITAL CULTURE
- Digital transformation
- Innovation marketing
- Digital legal environment
COMMUNICATION AND ADVERTISING
- Advertising strategy, brief, creative directions
- Media strategy, non-media strategy, influence
FASHION DIGITAL EXPERIENCE
- Artistic Direction & Culture Fashion / Luxury
- Fashion / Luxury Design Trends
ECOLOGICAL TRANSITION CHALLENGES
FASHION AND LUXURY ENGLISH
SOFT SKILLS
PROFESSIONAL CONFERENCES
Year 2
WEB PROJECT MANAGEMENT
- Project management, agile methods
- Economic balance of the digital project
- Value proposition, Business plan
DIGITAL STRATEGIC MANAGEMENT
- Digital entrepreneurship: agency, profit center
- Legal scope retail, Media, IP, RGPD
- Web design, E-commerce platform
COMMUNICATION STRATEGY
- Brand communication
- Corporate and crisis communication
FASHION & LUXURY BRANDING EXPERIENCE
- Artistic Direction & Culture Fashion / Luxury
- Fashion / Luxury Design Trends
SOFT SKILLS
FASHION AND LUXURY ENGLISH
PROFESSIONAL CONFERENCES
EVALUATION
- Grand oral
* These blocks can be validated independently of each other.
* For equivalences and gateways : see the RNCP sheet for more information.
This Master's degree is available on a work-study basis, with 4 days on the job and 1 day in training. Find a alternation is not the easiest, but ISAL PARIS has a large network of partner companies ready to welcome our students. At ISAL PARIS, no student is left behind. Each student benefits from personalized support to ensure smooth professional integration.
Here are some other courses offered by ISAL PARIS, available on a sandwich course basis:
- From 3rd year: Bachelor in Fashion and Digital Marketing
- From 3rd year: Bachelor in Luxury, Fashion and Merchandising
- Master of Marketing and Strategy,
- Master of Fashion and Luxury Management,
- Mastère Communication Et Marques.
Your first professional opportunities
- Apprenticeship contract Apprenticeship: you work as an apprentice for the company on days when you're not in class. Your remuneration depends on what you have negotiated with the company.
- Professionalization Contract You are an employee of the company and work on the days when you are not in class. Your remuneration depends on what you have negotiated with the company.
- Long-term work-study agreement Internship: you are a trainee of the company under an agreement with the school, and work on days when you are not in class. Your minimum remuneration is set by regulatory conditions, but may be higher depending on what you have negotiated with the company.
Among the 300 fashion companies that host our students
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