Bachelor Fashion & Retail

Aim of the program

The Bachelor Fashion Luxury & Digital Marketing programme, taught in Paris, the capital of fashion, trains professionals and key players in fashion. From the design to the development of the fashion product, it gives them a real knowledge of products, materials and know-how, an incomparable asset. The teaching team is composed of dynamic specialists in activity. It allows each student to develop their own professional project and to acquire the fundamentals of their future profession.

Professional integration is a key issue for the Bachelor Fashion Luxury & Digital Marketing. Each year, internships in companies allow students to apply their knowledge to apply their knowledge and experience to the reality of the market in France and abroad. The professional immersion and the easy contact with the trainers give each student the possibility to create a real address book, a key tool for their future career.

The degree course program

First year

  • Marketer finances
  • Fashion marketing
  • Fashion retail
  • Fashion as a profession
  • Fashion design and fashion communication
  • Professional projects
  • English + LV 2
  • 2-month internship

Second year

  • Marketer finances
  • Fashion marketing strategy
  • Fashion merchandising
  • Fashion as a profession
  • Fashion communication
  • Professional projects
  • English + LV 2
  • 3-month internship

Third year

  • Finances and entrepreneurship
  • Fashion marketing strategy
  • Management methods
  • Fashion as a profession
  • Fashion communication
  • Professional projects
  • English + LV 2
  • 6-month internship


Different contract types are possible for the internship:

  • The paid internship: you will be paid by the business, under the status of intern. All internships exceeding a period of 2 months are paid.
  • A part-time CDD or CDI: you are an employee of the business and work every day that you don’t have class. Your pay will depend on the conditions proposed by the business.

Partner companies

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Future careers

  • Management of retail outlet or franchise
  • Fashion collection management
  • Product management
  • Fashion buyer
  • Fashion Merchandiser
  • Visual Merchandiser
  • Head of production / quality
  • Brand management
  • Boutique vice-management
  • International buyer
  • Brand management
  • Buying management
Admission Bachelor Fashion & Retail

Application process

Admission to the ISAL takes place following study of an application file composed of:

  • recent grades and report-cards following high-school studies (or equivalent to French Baccalauréat)
  • recent grades and report-cards of latest studies, if post-high school
  • a cover letter

If you have any of the following:

  • documents, whether texts, drawings, designs or photos, that display interest or talent in artistic endeavors
  • a recommendation letter, if you have experience in fashion
  • all language test results that you may have

(English IELTS/TOFEL, French TEF/TCF or the relevant tests depending on the language)