Exporting fashion products to China can be difficult if you are unfamiliar with the country's customs. Discover all the tips you need to tap into the Chinese market and sell your products!
E-commerce platforms
The e-commerce market generates a quarter of China's revenue and is now the largest in the world. To address such a vast market, the best approach is to position yourself on one of the Chinese platforms that sell a large number of foreign brands.
Notable examples include Tmall and, more specifically, Tmall Global, which is suitable for foreign companies wishing to export their products. However, registration is very selective (based on seniority and turnover, among other factors) and not all retailers have access to it. You can then choose the platform JD Worldwide to offer your online fashion store to the Chinese public.
Convenient, it allows you to sell your products directly in China without needing an address in the country.
Applications
Reaching the Chinese market via the web is easy thanks to apps. The best known in China is WeChat because it offers several features.
Not only does it allow you to share content, it also gives you the opportunity to buy products online and follow the brand. It's a great way to promote your brand and give visibility to your fashion products!
What's more, to use WeChat Pay, the payment method that simplifies transactions, you don't need to have an address in China.
You may also be interested in the app Weibo where internet users share their opinions on the products they buy. A real gold mine for promoting your brand, interacting with internet users, and finding out what people think about your fashion products!
The forums
The internet is full of consumer reviews. Forums are interesting places to discover Chinese consumer habits and target their expectations based on their opinions about products. Since Chinese consumers want to avoid poor-quality products, they share their recommendations and opinions on forums.
To target the Chinese market via forums (Baidu Tieba, Tianya, etc.), the ideal approach is to create discussion groups around your brand. Internet users will then be able to discuss the quality of the clothing/accessories/jewelry you sell. This is a good way to increase your brand's visibility and test the image of your products.
KOLs (Key Opinion Leaders), Chinese influencers
KOLs have a huge influence on their followers. These singers, actors, bloggers, and young television personalities promote brands and give their opinions on products. Competition is fierce between growing Chinese brands and those from other countries.
To advertise your business, it is essential to engage these influencers, some of whom specialize in a particular type of product. You can find official KOL accounts on the WeChat app, or type keywords into search engines. Robin8 or NewRank (dedicated to KOLs).
And you can call on an agency such as Louis Communication or Antipodal Talent. The price depends entirely on the influencer's reputation: some can charge up to tens of thousands of euros.
Targeting the Chinese market to sell fashion products remains a rather difficult task, but one that can open doors to a rapidly expanding market.
The fashion market in China continues to grow, and products are improving in quality thanks to the emergence of talented creators. If you wish to work with China, ISAL Paris offers training courses to help you develop your business internationally.
The fashion market in China continues to grow, and products are improving in quality thanks to the emergence of talented creators. If you wish to >work with China>, ISAL Paris offers training courses to help you develop your business internationally..
