Exporting your fashion products to China can be difficult if you're not familiar with the country's codes. Discover all the tips you need to address the Chinese market and sell your products!
E-commerce platforms
The e-commerce market generates a quarter of China's revenues, and is now the world's largest. To address such a vast market, it's best to position yourself on one of the Chinese platforms that sell a large number of foreign brands.
These include Tmall, in particular Tmall GlobalThis program is designed for foreigners wishing to export their products. However, registration is highly selective (notably according to seniority and turnover) and not all merchants have access to it. In this case, you can choose the JD Worldwide to offer your online fashion boutique to the Chinese public.
Practical, it enables you to sell your products directly in China, without needing an address in the country.
Applications
Addressing the Chinese market via the web is easy thanks to applications. The best-known in China is WeChat, which offers several functions.
Not only can you share content, but you can also buy products online and follow the brand. A great way to promote your brand and give visibility to your fashion products!
What's more, to use WeChat Pay, the payment method that simplifies transactions, you don't need to have an address in China.
You may also be interested in the Weibo where Internet users express their opinions on the products they buy. It's a real goldmine for promoting your brand, interacting with Internet users and finding out what they think of your fashion products!
The forums
The Internet is full of consumer opinions. Forums are interesting places to discover Chinese consumer habits and target their expectations based on their opinions of products. As the Chinese want to avoid poor-quality products, they share their recommendations and opinions on forums.
To address the Chinese market via forums (Baidu Tieba, Tianya...), the ideal solution is to create discussion groups around your brand. Internet users will be able to discuss the quality of the clothes/accessories/jewelry you sell. It's a great way to increase your brand's visibility and test the image of your products.
KOLs (Key Opinion Leaders), Chinese influencers
KOLs have a huge influence on their followers. These singers, actors, bloggers and young television personalities act as brand ambassadors, giving their opinions on products. Competition is fierce between the growing Chinese brands and those from foreign countries.
If you want to advertise, it's essential to use these influencers, some of whom specialize in a particular type of product. In particular, you can find official KOL accounts on the WeChat application, type in keywords on search engines, and so on. Robin8 or NewRank (dedicated to KOL).
And you can call on an agency like Louis Communication or Antipodal Talent. Pricing depends on the notoriety of the influencers: some can charge up to several tens of thousands of euros.
Addressing the Chinese market to sell fashion products remains a rather difficult exercise, but it can open doors to a rapidly expanding market.
China's fashion market continues to expand, and products are gaining in quality thanks to the emergence of talented designers. If you wish to working with ChinaISAL Paris offers training courses to help you develop your international business.
China's fashion market continues to expand, and products are gaining in quality thanks to the emergence of talented designers. If you wish to >working with China>, ISAL Paris offers training to develop your international business.
