In this article, we present our interview with Bertrand Jouvenot, professor of Marketing at ISAL Paris, who will introduce Amazon vs Alibaba.
In this interview:
– The main differences between Amazon and Alibaba (0:25)
– Why Alibaba will win the European market (2:00)
– For brands looking to establish themselves in China, is there any benefit to going directly to Amazon or Alibaba? (4:05)
– Digital in all its forms, Bertrand Jouvenot's book (4:55)
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