Expert advice for fashion and ready-to-wear companies.

Whether you're a Chinese company looking to conquer the French market, or a Parisian designer looking for opportunities in the Chinese market, we've got plenty of advice to help you develop your export or sourcing project successfully.

A visionary styling and consulting firm

The first Fashion Lab to link France and China in the fashion and ready-to-wear sector, ISAL Paris was created by Lu Hua and Alexis Doutriaux. In addition to offering certified training for all fashion professions, ISAL professionals put their expertise to work for companies. Whether you have a development or sourcing project to submit to us, we'll work alongside you to draw up the most appropriate action plan.

With this collaborative approach in mind, we set up our own design office. Thanks to a research structure that anticipates trends in the Chinese and French markets, we stay one step ahead of the competition. Depending on your positioning, we can show you the way to reach your target clientele. We base our advice on concrete analyses carried out by seasoned professionals, so that we can offer companies ever more relevant solutions. We keep abreast of trends so that we're always at the forefront, according to market needs and specifics.

A phase of research, in-depth study and learning is essential for most companies wishing to establish themselves abroad over the long term. You'll need all the information you can get to make your mark in an increasingly competitive market. Turn to ISAL Paris for tailor-made analysis and advice for your high-end ready-to-wear brand.

Enriching study trips

In addition to the expertise of its styling department, ISAL Paris aimed to offer an immersive experience to Chinese labels wishing to set up in France. Because a market analysis is not always enough to have all the cards in hand, we want to take our approach even further. And we've started to organize tailor-made study trips to meet the specific needs of our foreign customers.

Forget all your preconceived ideas about Parisian culture and immerse yourself in a modern, avant-garde city. In the French capital, fashion is constantly evolving to offer ever more innovative collections at every fashion week. Beyond this specific sector, Paris is a metropolis deeply attached to contemporary art and popular culture, influences that are very present in the new prêt-à-porter guard. By moving alongside Parisians in their daily lives, you'll be able to identify their needs and their different consumption patterns. Information that will prove invaluable when it comes to implementing your development strategy.

At ISAL Paris, we're fascinated by the opportunities offered by these encounters between female entrepreneurs from these two cultures. Initially far apart, the Chinese ready-to-wear sector and the Parisian ready-to-wear sector are getting to know each other around leading-edge fashion. To continue to forge strong links between our two markets, with their major and different assets, we favor cultural exchange in all its forms. Contact us to discuss your project and take part in our next study tour.

Setting up in China

In the specific case of the Chinese market, the high-end sector is booming, and there are many opportunities for French companies to seize. Every year, 30 million more Chinese join the middle classes, who are major consumers of luxury goods. Cities such as Shanghai and Beijing are seeing an ever-increasing number of luxury brands. If you are a brand wishing to set up business in China, please do not hesitate to contact us to discuss your project and establish a realistic development strategy, consistent with your positioning and effective.

Locations in France

As the cradle of luxury and Haute Couture, France is and remains the country of fashion par excellence. But for any Chinese company wishing to establish a presence there, the hurdles to overcome are numerous and complex. You're likely to find many direct and indirect benefits, a particularly buoyant market, and you'll have to face very stiff competition. To help you choose the best course of action, send us a message and receive advice from our experts.