{"id":14198,"date":"2025-04-07T14:59:38","date_gmt":"2025-04-07T12:59:38","guid":{"rendered":"https:\/\/isal-paris.com\/?page_id=14198"},"modified":"2026-03-09T11:46:25","modified_gmt":"2026-03-09T10:46:25","slug":"bachelor-luxe-mode-merchandising","status":"publish","type":"page","link":"https:\/\/isal-paris.com\/en\/nos-formations-mode-luxe-marketing-management-digital-rh\/bachelor-luxe-mode-merchandising\/","title":{"rendered":"3\u00e8me Ann\u00e9e Bachelor Luxe Mode & Merchandising Alternance"},"content":{"rendered":"

Bachelor Luxury Fashion & Merchandising\u00a0<\/strong><\/h1>\n

Gateway to 3rd year<\/strong><\/p>\n

LUXURY\u00a0 | MANAGEMENT<\/span><\/span>\u00a0 | COMMERCE<\/span><\/span>\u00a0 \u00a0|\u00a0 \u00a0<\/span><\/span>PERSONAL SHOPPER \u00a0| TRADE MARKETING<\/span><\/span><\/p>\n

MODE \u00a0| BRANDS<\/span><\/span>\u00a0 \u00a0| MERCHANDISING<\/span><\/span>\u00a0 \u00a0| SALES METHODS | INTERNATIONAL<\/span><\/span><\/p>\n

The Luxury Goods industry is the jewel in France's global crown, accounting for over 30% of our stock market index. Luxury goods alone account for nearly 200,000 jobs in France, and a million direct and indirect jobs in the fashion industry.<\/p>\n

Luxury goods retailing has undergone major changes in recent years, adapting to counter the emergence of \u201cpure players\u201d and keep pace with customers' new communication and consumption patterns.<\/p>\n

This emblematic industry deploys a vast, finely meshed network of boutiques, corners and showrooms to distribute its products to individual and professional customers in France, abroad and in digital form.<\/p>\n

Ever more beautiful points of sale are theatricalized to offer a consumer experience whose importance equals even that of the product. Increasingly digital, this \u2018phygital\u2019 experience brings the best of both worlds, perfecting the journey and continuity of the relationship.<\/p>\n

The new issues of sustainability, logistics and ever-faster delivery, the strengthening of links between physical stores and e-commerce, the evolution of payment methods and personal shopper or concierge services are at the heart of the challenges faced by our brands and our luxury groups as they strive to offer an ever more accomplished service.<\/p>\n

For all students with a passion for business and human contact, the ISAL Bachelor's degree is a springboard for employment or further study towards positions of high responsibility.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/i><\/i>SUBMIT YOUR APPLICATION<\/span><\/a><\/div><\/div><\/div>
<\/i><\/i> MORE INFORMATION <\/span><\/a><\/div><\/div><\/div><\/div><\/div>
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ADMISSION<\/h2><\/div>
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Admission to 3rd year<\/strong> : You must have completed a Bac+2. Beyond studies in marketing or business, all fields of study will be considered. It's your motivation and your career plan that will make the difference.
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Professionalization period: 1 year \/ 450 h<\/p>\n

D\u00e9but de la formation : 17 septembre 2026<\/p>\n<\/div><\/div><\/div>

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RATES<\/h2><\/div>
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Work-linked training<\/span> Apprenticeship financing paid for by your employer.<\/p>\n

It is also possible to follow a sandwich course with a long internship.
\nIn this case, the individual rate is \u20ac6,900 per year, plus \u20ac300 administration fee.<\/p>\n<\/div><\/div><\/div>

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PROFESSIONALIZATION<\/h2><\/div>
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Work-study format: 4 days on the job \/ 1 day in class<\/div>\n
Every 6 weeks, a full week of classes<\/div>\n<\/div><\/div><\/div>
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DIPLOMA<\/h2><\/div>
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The ISAL Bachelor's degree is professionally oriented and<\/p>\n

offer :<\/span><\/p>\n