A true director of a collection, the fashion and luxury merchandiser has a keen eye for fashion creation. He's the one who tells the story behind a luxury garment or accessory. Thanks to him, the customer is immersed in a real, unique and innovative experience.<\/p>\n
To become merchandiser in the fashion and luxury industry<\/strong>, You need to be extremely creative and passionate about fashion. If you've always dreamed of the dreamlike, creative world of a brand, then you're on the right track.<\/p>\n The merchandising profession certainly allows you to express your creativity to the full, but there are certain codes to respect. The brand you'll be working for is positioned in a specific market. You must therefore be able to tell a story in line with the brand's identity.<\/strong><\/p>\n So you need to have an impeccable knowledge of the brand's history, but also of the world of other brands. The goal is to create a unique universe<\/strong>, create a true brand identity.<\/strong><\/p>\n Like a real magician, you need to be able to perfectly capture the spirit of the brand's customers or future customers. Gifted with genuine empathy and a keen ear, you know what appeals to customers, what makes them tick and what attracts them.<\/strong><\/p>\n But being creative doesn't mean you're a dreamer. In fact, you'll be asked to demonstrate a high level of creativity.\u2019The ability to analyse, to react quickly and to negotiate well<\/strong>. The story you choose to tell must first convince the sales and marketing teams, then the customers to encourage them to buy.<\/p>\n \u00a0<\/strong>First and foremost, when you've just been recruited by a luxury brand, it's imperative that you find out about the brand and its products.his story, his world, the image he has among your friends and family and the public. And also the story of its creator, and the different evolutions it has undergone.<\/strong><\/p>\n You then need to be able to translate what you've understood about the brand into a real product. sensory and visual experience<\/strong>. You then work in tandem with the art director, who will create the visuals you have imagined.<\/p>\n<\/h3>\n
Merchandising in the world of fashion and luxury: the fashion magician<\/strong><\/h2>\n