network of influencers<\/a>. Indeed, he collaborated for many years with Kanye West, so he has become very close to the Kardashian-Jenner clan, the network with the highest number of followers on Instagram.<\/p>\nWith its cutting-edge streat-wear and army of influencers, Off-White has won over the main target of digital fashion brands: Millenials.<\/p>\n
To see the Instagram of today's most influential online brand, click here.<\/p>\n
2. S\u00e9zane, when authenticity becomes a marketing strategy<\/h2>\n
Founded by former blogger Morgane S\u00e9zalory, S\u00e9zane was built entirely around storytelling. It's easy to see that its main marketing strategy is based on transparency and authenticity.<\/p>\n
Like the S\u00e9zane Newsletter, written like an e-mail to a friend, the designer talks to her customers about her doubts, her mistakes, the brand's behind-the-scenes story. Morgane S\u00e9zalory could be your sister, your friend or your colleague.<\/p>\n
In fact, Instagram helps create this connivance and sense of belonging to the brand. Since S\u00e9zane is very active on the social network, customers don't miss a crumb of every S\u00e9zane news item. Interaction with its community is therefore essential to the communication strategy of this Fashion Native Digital Brand.<\/p>\n
To understand S\u00e9zane's success, take a look at their Instagram feed.<\/p>\n
3. Le Slip Fran\u00e7ais, the art of capturing a niche market<\/h2>\n
One of the main characteristics of Fashion Native Digital Brands is to capture a niche market neglected by the major players in the textile industry.<\/p>\n
Le Slip Fran\u00e7ais is a perfect example. Originally positioned in the online market for men's underwear, the brand faced little competition. Bringing a breath of fresh air to the sector, the brand naturally established itself as a leader in this uncompetitive market.<\/p>\n
Le Slip Fran\u00e7ais vacation photos are here.<\/p>\n
4. Nasty Gal, the leading digital fashion brand for Millennials<\/h2>\n
With its global success and singular history, Nasty Gal represents the American Dream 3.0. The brand's story begins with American Sophia Amoruso, who left school at 17 to take on a string of student jobs.<\/p>\n
Then she began unearthing treasures in California's thrift shops and selling them on e-bay. Little by little, the auction site was no longer enough for her. So she created her own brand: Nasty Gal.<\/p>\n
The young woman quickly grasped the marketing tools she needed to get her brand off the ground. A queen of storytelling, she published her autobiography entitled \u00ab#GirlBoss\u00bb in 2014. In light of her book's dazzling success, producers decided to devote a mini-series to her on Netflix.<\/p>\n
Now surrounded by Instagram's most popular influencers, from Emily Ratajkowski to Frenchwoman L\u00e9na Simone, Nasty Gal is doing wonderfully in the fashion world.<\/p>\n
5. Chanel takes a 360\u00b0 turn towards the digital world<\/h2>\n
Over the past two years, the famous luxury brand has invested a billion dollars in digital. Having opened e-shops in over thirteen countries, the brand is now focusing on digital personalization.<\/p>\n
In fact, Chanel wants to enrich the customer experience by offering personalized digital services in its boutiques. New technologies, such as improved customer advice, are currently being tested in Paris.<\/p>\n
Chanel doesn't want to become a purely e-commerce brand, but is looking to modernize the in-store customer experience. The brand would like to emphasize real contact with customers, rather than the unique virtual interaction of the Fashion Native Digital Brand.<\/p>\n
Would you like to combine your passion for digital and fashion? <\/span>Discover the different fashion courses at ISAL Paris to become a key fashion player.<\/span><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4033,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode-digital-innovation"],"acf":[],"_links":{"self":[{"href":"https:\/\/isal-paris.com\/en\/wp-json\/wp\/v2\/posts\/3938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isal-paris.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isal-paris.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isal-paris.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isal-paris.com\/en\/wp-json\/wp\/v2\/comments?post=3938"}],"version-history":[{"count":2,"href":"https:\/\/isal-paris.com\/en\/wp-json\/wp\/v2\/posts\/3938\/revisions"}],"predecessor-version":[{"id":11759,"href":"https:\/\/isal-paris.com\/en\/wp-json\/wp\/v2\/posts\/3938\/revisions\/11759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isal-paris.com\/en\/wp-json\/wp\/v2\/media\/4033"}],"wp:attachment":[{"href":"https:\/\/isal-paris.com\/en\/wp-json\/wp\/v2\/media?parent=3938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isal-paris.com\/en\/wp-json\/wp\/v2\/categories?post=3938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isal-paris.com\/en\/wp-json\/wp\/v2\/tags?post=3938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}