Collaborate with luxury brands, receive free clothes, travel to extraordinary places... As she is shown on social networks, to become fashion influencer is the stuff of dreams. But how did Betty Autier or Chiara Ferragni become so popular? And what does this success entail? Discover four aspects you need to focus on to become a household name.
1. Find your preferred niche
Needless to say, competition in the fashion industry is fiercer than ever. According to a 2017 study88% of French fashion influencers have a secondary activity that enables them to earn a living, and 90% of them earn less than 5,000 euros a year. But that's no reason to get discouraged! To increase your chances, you need to focus on a niche that matches your desires and personality.
A "generalist" positioning means running the risk of blending in with a growing mass of aspiring customers. fashion influencer. If you can't define yourself, why would brands contact you? So before you dive headlong into blogging or social networking, take time to think about your style. Affordable fashion for a younger audience, or high-end at every level? There's no need to pretend you're something you're not - authenticity is always the key.
2. Developing a unique universe
Unlike your niche, which you'll need to identify from the outset, your visual universe will gradually take shape. Social networks are all about aesthetics and elegant, well-crafted images. When a photo is effective, it gives the impression of having been taken on the fly, effortlessly, and shared in the minute. But make no mistake! It hides hours of reflection to create the ideal atmosphere through lighting, retouching...
While a basic knowledge of photography isn't really essential, you will need to master certain tools to make a difference. It's not for nothing that Instagram has become the social network of choice for fashion influencers It's free and saves precious time. With a simple smartphone, a few apps and a little imagination, it'll give you the chance to work wonders. The options are numerous: VSCO Cam for its customizable vintage filters, Aviary for its vibrant colors, Snapseed for its many professional techniques... So take the time to explore to find the tool best suited to your needs.
3. Publish on a regular basis
Having an inimitable style and fifty ideas a minute is all very well, but it's not enough to make you a reference. To stand out from the crowd, the regularity of your publications will be the key. Whether you've decided to focus on Instagramyour blog or Snapchatyou'll need build loyalty among your followers by managing your online presence. It's the best way to avoid being overwhelmed and to set up a "rendez-vous with those who follow you.
Avoid posting three photos a day to impose yourself; spamming people is never the solution. It's up to you to decide on your cruising speed, by setting up a weekly schedule. Unwavering dedication, even after several months of confidentiality, always pays off in the end for a new client. fashion influencer. This shows that you're trustworthy, stable and available for your work. And to get even closer to your followers, take the time to chat with them via Instagram Stories.
4. Invest in your fashion influencer business
Being a blogger and fashion influencerdressing means having the clothes you need to put together your looks. You'll have to start from scratch to build your dream dressing room, because brands won't be rushing to lend you pieces from the outset. Without breaking the bank, you'll be able to establish a basic budget according to your means. As with any business, basic investments are often essential if you are to make a name for yourself.
Start by establishing a high estimate of your needs, then try to revise it downwards by removing the superfluous. With a little inventiveness and energy, you'll see that there are plenty of solutions available to you on a tight budget. Are you ten-fingered? Start sewing accessories or personalize your clothes. A little time on your hands? Go to explore vintage stores to find creative nuggets. If money can help, know that it's always dedication and originality that will pay off.
Do you dream of working in fashion? Find out with our quiz which fashion profession is right for you. I also invite you to consult our Bachelor Fashion Luxury and Digital Marketing to find out more.
