MODE | LUXURY | TRENDS | WEB | MARKETING

DIGITAL COMMUNICATION | MERCHANDISING | RETAIL | E-COMMERCE

Fashion and Digital: dual expertise for success in the industry

The Bachelor of Fashion and Digital Marketing program in Paris, the world capital of fashion, trains future professionals and decision-makers in the world of fashion and luxury.

Unique dual expertise in Fashion & Digital/IA. From design to marketing of a fashion product, this Bachelor's degree imparts in-depth knowledge of materials, know-how and industry codes - essential for success in this demanding sector. The teaching team is made up of experts in the field, enabling each student to build his or her professional project on solid fundamentals, nourished by a cutting-edge fashion culture and a strategic vision of the product.

The digital and e-commerce skills needed by industry. The Bachelor's degree in Fashion and Digital Marketing meets the current needs of fashion and luxury companies: understanding markets and trends, business acumen and value creation, digital communication, social networking strategy, influencer marketing, SEO/SEA, web design, e-commerce and digital advertising. The integration of artificial intelligence tools applied to fashion completes this digital expertise to meet today's challenges. This dual competence in fashion and digital opens the door to strategic positions in a sector undergoing rapid transformation.

Excellence through professionalization. Professional integration is at the heart of the Fashion and Digital Marketing Bachelor's program. Every year, internships and work-study programs enable students to test their skills against real-world situations and refine their career plans. This professional immersion, combined with the personalized support of our trainers, enables each student to develop a solid professional network - a decisive asset for successful entry into the fashion and luxury industry.

An international dimension through experience. The teaching of fashion languages - English and Italian or Chinese - is accompanied by projects and learning expeditions to major fashion destinations. These study trips and field experiences enable students to immerse themselves in the dynamics of a resolutely multicultural and globalized sector. This openness prepares them effectively to seize professional opportunities, and is a springboard for continuing their studies in the ISAL Master's program and developing a managerial and strategic vision.

Discover the training program

Year 1:

  • THE FUNDAMENTALS OF MARKETING AND COMMUNICATION
  • INTRODUCTION TO BUSINESS MANAGEMENT
  • INTRODUCTION TO FASHION PROFESSIONS
  • CROSS-DISCIPLINARY SKILLS
  • WORKSHOP
  • STAGE

Year 2:

  • FASHION BRAND MANAGEMENT
  • FASHION AND DIGITAL BUSINESS MANAGEMENT
  • FASHION AND DESIGN SPECIALIZATION
  • CROSS-DISCIPLINARY SKILLS
  • WORKSHOP
  • STAGE

Year 3:

Certifier Program

  • E-MARKETING
  • FASHION E-COMMUNICATION
  • E-CONCEPTION
  • monitoring and analysis
  • FINAL ORAL DEFENSE

+

ISAL PARIS program

  • MASTERING FASHION AND CONSUMER TRENDS
  • FASHION BUSINESS ENGLISH
  • FASHION AND LUXURY
  • PROFESSIONAL SKILLS

 

 

* For equivalences and gateways: see the RNCP sheet for more information.

Your first professional opportunities - onward journey

The different work-study options :

  • Visit Apprenticeship contract or Professionalization contract Apprenticeship: you work as an apprentice for the company on days when you're not in class. Your remuneration depends on what you have negotiated with the company.
  • Long-term work-study agreement Internship: you are a trainee of the company under an agreement with the school, and work on days when you are not in class. Your minimum remuneration is set by regulatory conditions, but may be higher depending on what you have negotiated with the company.
  • Entering professional life

Among the 300 fashion companies that host our students

Nestled in the heart of the Montmartre district, our school trains tomorrow's fashion professionals and key players. This fast-changing sector is of vital importance to the French economy.

Joining the ISAL PARIS campus means developing a real understanding of fashion and the materials used, from design to product enhancement. It's a real know-how that our working professionals offer their students.

L’professional integration is an essential part of the Bachelor's program. Through internships and a work-study program in 3rd year (4 days on the job and 1 day on the course), apprentices develop an in-depth understanding of the company's business. fashion culture essential to the profession they will enter after their studies. They are also confronted with the realities of the French and international markets. Thanks to the skills they have acquired and the individual support they receive, they can design their own professional project.

- Implement e-marketing & e-commerce actions

- Manage continuous improvement processes

- Leading and managing digital projects

- Manage and moderate social network traffic

- Developing and coordinating partnerships

- Create or participate in events

- Monitor, measure and analyze site activity

As with all Bachelors offered by ISAL PARIS, admission to the program is in the 1st year, after taking the’BAC diploma (general, technological or vocational) or a foreign equivalent.

The first step is to complete the application form, enclosing the following items:

  • Photocopy of passport or identity card
  • Copy of transcripts for last 2 years of study
  • Copy of most recent diploma
  • Curriculum Vitae
  • Cover letter
  • 1 passport photo

On receipt of a complete application, students are contacted by the school to arrange an interview with the teaching staff, who will assess their motivation and skill level.

Admission almost complete! To finalize our students' entry into Bachelor in Fashion, Luxury and Digital Marketing, If you wish to apply, the admissions department will give you a reply within a week of the interview.

It is possible to enter the Bachelor's program in 3rd year after graduating from a BTS in fashion, commerce, marketing or communications.

Training starts: September 17, 2025

  • 3 years,
  • 450 hours of courses per level of study,
  • Internships lasting 5 to 10 months,
  • 3 rd year of the Bachelor's sandwich course
  • Work-study format: 4 days on the job / 1 day in class
  • Every 6 weeks, a full week of classes.

The professional Bachelor's degree in Fashion and Digital Marketing leads to RNCP Level 6 certification: »Digital marketing and e-commerce manager« *.

*Professional certification «Digital Marketing and E-commerce Manager» registered at RNCP level 6 by France Compétences on March 28, 2025, awarded by ECOLE INTERNATIONALE DE MANAGEMENT DE PARIS EIMP - Registration expires on March 28, 2028 - NSF codes 310, 312 and 320. - RNCP 40377 - Certification accessible via the system VAE.

This course is designed for all BAC graduates who dream of pursuing a professional fashion and digital marketing curriculum. 

Our students acquire a global vision of the digital transition and deploy a digital brand strategy in the fashion and luxury sectors. 

Over the years, we've built up invaluable links with leading international companies. Today, we share our contacts with our future professionals. With a rhythm that oscillates between internships and work-study programs, they learn to create their own address books! 

There's always a digital dimension to any communication strategy. In the 2000s, digitalization gained considerable momentum, with the development of online stores. Those lucky enough to join the course learn about the impact of digital on business models and discover various sources of innovation. 

Thanks to the support of our trainers, they'll be able to master the digital tools needed to set up daring web projects that address specific issues. 

So if you dream of becoming a collection manager, e-commerce manager or product manager, this course is for you!

The Bachelor in Fashion, Luxury and Digital Marketing offers you a dual skill set:

*Professional certification «Digital Marketing and E-commerce Manager» registered at RNCP level 6 by France Compétences on March 28, 2025, awarded by ECOLE INTERNATIONALE DE MANAGEMENT DE PARIS EIMP - Registration expires on March 28, 2028 - NSF codes 310, 312 and 320. - RNCP 40377 - Certification accessible via the system VAE .

After 3 years of study, projects and experience, students take off for a new master's degree or the job of their dreams.

ISAL PARIS offers 3 different master's degrees:

  • Master of Marketing and Strategy,
  • Master of Fashion and Luxury Management,
  • Mastère Communication Et Marques.

The admission procedure is the same as for the Bachelor's program. We look forward to receiving your application!

Following the Bachelor's degree, the following careers are available:

  • Collection manager
  • Production Manager
  • Quality Manager
  • Marketing Manager
  • Communications Manager
  • E-commerce manager
  • Digital/influence manager
  • Licensing / Franchising Manager
  • Store manager
  • Purchasing Manager
  • Product Manager
  • Fashion merchandiser
  • Visual merchandiser
  • International buyer

In years 1 and 2 :

Initial academic training followed by a 3-month internship in the first year and a 4-month internship in the second year.

In this case, the individual rate is €6,900 per year, plus €600 administration fee.

Year 3:

Work-linked training: your employer pays for the cost of your apprenticeship.

If you're interested in this Bachelor's degree in Digital Marketing, you may also be eligible to apply to the campus by :