Brand Manager

The brand manager is responsible for a brand's overall identity, both on social networks and offline. Communication, marketing, analytical skills, creativity, project management and leadership are the key competencies associated with this job.

Discover the brand manager's joband the training courses offered at ISAL PARIS.

The Brand Manager's missions

The brand manager is responsible for a brand's image. It ensures the implementation of a strategy enabling the brand to gain visibility and notoriety in order to reach its target audience.

It is responsible for several missions:

Competitive intelligence and market analysis :

Monitor trends and competitors To ensure the brand's longevity, he must constantly monitor the latest trends, analyze consumer behavior and keep abreast of the competition.
Conduct quantitative and qualitative market researchs: through consumer tests and brand perception measurements.
Know all product information sales performance, consumer attitudes, needs and expectations.
Adapting brand positioning The sales strategy: based on analysis of results, performance indicators and sales trends.

Definition of a brand development strategy :

Identify and implement a strategy that works Long-term, it defines the brand's objectives, based on the product life cycle.
Ensuring brand consistency communication, packaging.
Developing e-reputation strategies Social media: in duo with the social media manager (brand website, social networks, mobile applications).
Defining the design of new products.

Defining marketing actions :

Coordinate marketing activities He works closely with marketing teams to set up communication campaigns that work.
Developing partnerships media, advertisers, distributors.
Work on the visual identity and graphic charter of brands.
Manage the development of creative elements : design and packaging with an in-house agency or creative department
Define promotional operations: advertising campaigns, events, competitions, partnerships.
Negotiate marketing actions with partners and customers.
Manage the brand's budget: optimize profitability, monitor and evaluate performance results.

Training and study options

To become a luxury brand manager, you need a post-BAC diploma. This professional generally follows a Master's degree or another qualification equivalent to a BAC +5. To progress in this profession, it is possible to follow training in marketing, communications and brand management. You can choose a specialization in brand management or web marketing.

It is also possible to become a brand manager by following a university course at a business or engineering school.

Discover ISAL PARIS training

Drawing up a career plan isn't always easy. You have to choose the training that will provide you with enough skills to enter your dream job.

If you come to ISAL PARIS, you'll be taught by professionals who will coach you and guide you towards becoming a brand manager.

Here are the training for brand managers :

Bachelor in Luxury, Fashion and Merchandising Marketing and sales development: this BAC +3 course helps students take charge of a company's marketing and sales development. They put in place a plan that works, taking into account certain criteria: customer loyalty, product ranges, technical supports, means of communication. They respond to customer needs and determine marketing and sales actions. At the end of the Bachelor's program, they know how to build an organization's sales strategy, design and manage an action plan, understand the sales codes of fashion and luxury goods, and master a B1 level in English.

Thanks to a 3 to 4 month internship, our students work in a company in France or abroad and learn about the job of a brand manager.

Bachelor Digital Marketing, Fashion and Luxury Bachelor's degree in fashion design: this program, studied in Paris, trains young students to make a fashion product attractive, from conception to market launch. The bachelor's program focuses on fashion, luxury, web, marketing, digital communications, merchandising, retail and e-commerce. Course titles include: fundamentals of marketing and communication, introduction to business management, introduction to fashion professions, fashion brand management, digital marketing strategy.

Master of Communication and Brands : this master trains a brand manager and digital in fashion, luxury and lifestyle companies: chief digital officer, digital brand manager, brand marketing manager or advertising manager. It combines brand development, the power of image and visual identity, communications strategy and the development of digital marketing skills. This master's program can be combined with a work-study program.

MBA Marketing and Innovation At the heart of this MBA program is a real marketing expertise dedicated to the design and deployment of corporate innovation strategies. They have real product knowledge linked to environmental issues. They participate in the development of innovative projects within companies, and drive business both in France and internationally. The program includes courses in technology and strategic intelligence, business law, project management, economic and financial management and fashion and luxury English. It offers a full range of managerial skills.

Our training courses are perfect for becoming a brand manager and helping you make your project a reality!

Salary

A brand manager's salary varies according to profile, level of experience, hierarchical responsibility, reputation and company size.

For a brand manager starting out or with initial experience, you can expect between 35K and 40K.

For an experienced brand manager, salary ranges from 45K to 60K.

Career development

After a few years in the same business sector, the brand manager can move into a position of high responsibility, such as manager, marketing or sales director, or social media manager. If salaried, they can set up their own business. If they work in a marketing strategy agency, brand managers can progress to the position of agency manager.

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