What is luxury marketing? Why and how do you break into the luxury sector? Which courses to take and which professions to choose? What is luxury marketing? Luxury marketing is similar to traditional marketing. However, it focuses on the promotion, enhancement and sale of high-end, exclusive products or services, according to the values specific to the sector concerned. It's not just about selling a product, it's about offering dreams and emotions. Luxury marketing meets...

To become a stylist, we recommend you have at least a BAC +2. Which courses to choose? Which schools to choose and why ISAL Paris? Which BAC to take to become a stylist? The stylist is a true architect of clothing, playing with shapes, materials and colors to define tomorrow's artistic trends. They bring an original identity to every ready-to-wear or haute couture creation. This highly competitive profession is looking for creative, passionate candidates with a wide range of skills. So, what kind of studies do you need to become a stylist? Which school should I go to after...

All you need to know about the job of human resources manager As a strategist and expert in management and internal communication, the human resources manager is responsible for defining employee needs, in conjunction with their managers, for each company unit. Supporting the HR Director, he or she supervises personnel administration, implements recruitment and training plans where necessary, and ensures the quality of labor relations. This change management professional understands the challenges of each business and aims to achieve new performance targets. This management position is...

The advantages of the fashion industry: a wide range of forward-looking, international professions, a wide range of training opportunities, attractiveness and innovation. Why work in fashion? People who decide to pursue a career in fashion generally do so out of passion. The world of fashion is extremely vast. Every opportunity to shine is seized by enthusiasts who see fashion as an art before it is a profession. There are many different career paths, often overlapping with other sectors. Some fashion professionals...

From Audrey Hepburn and Kate Moss to Jane Birkin, Lady Di and Rihanna, every era has its fashion icon. Discover the greatest! The greatest fashion icons of the last 20 years Fashion is a way of living and thinking that changes over the decades, embodying social transformations and cultural movements. Each era has seen the emergence of striking trends and mosaics of styles telling their own story. To embody this era and the essence of a period through its unique style, numerous personalities, synonymous...

What is the role of a stylist? What is the role of a pattern designer? Discover the differences between the professions and the missions of these two fashion experts. What's the difference between styling and pattern-making? Creating a clothing collection, or being the driving force behind a textile project, requires a wide range of skills. Knowing the technical terms of the fashion industry, choosing the right fabrics to create your pieces, contacting the right partners to bring your ideas to life... All these steps require the intervention of a freelance or full-time fashion designer....

Sartorial style refers to the art of tailoring. Sartorialism is French elegance, quality and made-to-measure suits. Sartorialism, a classic, elegant style of dress Sartorialism is a men's fashion movement that represents the contemporary gentleman. The art of sartorialism is characterized by 5 pillars: quality before quantity, personalization, durability, knowledge and respect for dress codes. This tradition dates back to the medieval guilds of master tailors. These associations set standards of craftsmanship that continue to influence men's tailoring today...

Discover all our tips for creating a comfortable, warm and trendy winter look! Dress with style and respect for this season's colors. How to dress for winter Winter is just around the corner... It's time to prepare your seasonal starter pack to face the cold, and the priority is on clothing. In winter, there's only one thing we dream of: staying warm in comfortable clothes with a cup of herbal tea in hand, watching Christmas movies. Cocooning is more important than style! But what...

For some time now, it's been impossible to ignore French fashion influencers. Brands have realized that they can be a powerful lever for their marketing strategies. By sharing their every move on a daily basis, influencers have reshaped the way major brands communicate. What's more, digital culture and the explosion of Instagram have enabled the very first bloggers to build a veritable empire. Here are our top influencers in France: 1. Lena Mahfouf, 3.3m subscribers Léna Mahfouf, better known under the pseudonym "Léna Situations", has built up a huge following thanks to...

Luxury is a world that attracts many designers. It offers brands for a discerning clientele in the face of tough competition. If you're taking one of our Bachelor's or Master's courses at ISAL PARIS, you're probably interested in pursuing a career in the luxury sector. How do you create and develop a luxury brand? How do you stand out from the crowd and come up with a strategy that works? What is a luxury brand? Against a backdrop of pronounced geopolitical change, the luxury market in 2023 showed unparalleled resilience...