5 essential questions to help you launch your fashion brand
5 questions for launching a fashion label For several years now, France has been teeming with young fashion designers who have created real success stories. Launching a fashion label is a dream when you're passionate about fashion, creative and ambitious. But getting there isn't always easy. It requires patience and self-sacrifice. In this article, we'll take you through 5 key points on how to launch a successful fashion label. Before launching your fashion brand, you need to ask yourself the right questions. 1. Who are you? Identifying your project Before...
Become a buyer in the fashion, textile and luxury sector
Curious and passionate about fashion, the buyer scours the globe for tomorrow's trends. Constantly on the lookout for the latest innovations in textiles and luxury goods, they can tell you before anyone else what will be all the rage at the next Fashion Week. He's the one who occupies a crucial, strategic position in the fashion business. To become a buyer with a sharp eye, you have to be able to adapt the brand to the customer. Are you dreaming of becoming a trend hunter who travels the world? We'll give you all the information you need to become one. The...
Fashion communications, a sector that recruits
We're going to show you that there are many different ways to get started in one of the fashion communications professions. From press attaché to digital communications, these professions require specific skills, which we'll explain in detail. Large-scale visibility is essential for brand development. Today, a polished image is no longer enough. With the advent of digital technology and the multiplication of communication networks, brands have realized that they need to tell a real story about their products. What's more, visibility on the web and social networks has never been...
4 tips for becoming a fashion influencer
Collaborating with luxury brands, receiving free clothes, traveling to extraordinary places... As shown on social networks, becoming a fashion influencer is enough to make you dream. But how did Betty Autier or Chiara Ferragni become so popular? And what does this success entail? Discover four aspects you need to focus on to become a must-have figure. 1. Find your preferred niche In this particular sector of fashion, needless to say, competition is tougher than ever. According to a 2017 study, 88% of French fashion influencers have a business...
3 tips for working for luxury brands
Do you already dream of being on the cover of fashion magazines, presented as the new Galliano or the new Phoebe Philo? Are your friends and family praising your sense of style and pretty pencil strokes? It could be the sign of an innate talent that will one day enable you to work for the biggest luxury brands. Before you raise a glass to your future success, discover three effective ways to make a difference. 1. Fashion is a relationship industry! As you may have noticed, fashion is a relationship industry, where human relationships are directly linked to work. The...
WORKSHOP PARIS FASHION WEEK 2017
Discovering the season's new fashion collections, familiarizing themselves with French and international brands and drawing inspiration from new trends is a constant task for fashion students. Researching and gathering information allows each student to stimulate their imagination and assert their personal universe. During Paris Fashion Week Autumn - Winter 2018, ISAL Paris students had the opportunity to discover the extraordinary world of Parisian fashion.Throughout the week, the students were tasked with identifying the various players in the profession as well as...
FASHION PHOTO WORKSHOP: STYLING & SHOOTING
The stylist's job is to create a world, set the mood and tell a story during a fashion photo shoot for the international press. Press photo styling - another fashion profession. Artistic and commercial teams work together to offer readers of fashion magazines a selection of products adapted to a particular season, theme or trend. Over the past few weeks, ISAL PARIS students have been working closely with international students from a photography school (SPEOS PARIS), as well as students from a make-up school and...
