The Chinese job market is flourishing, particularly in the fashion and luxury sectors. Qualified as the world's leading economic power by the IMF in 2014, China attracts many expatriates every year, ready to conquer the Chinese market. With a growth to 6.9% in 2017, and an unemployment rate of 4.60% for a population of over one billion, the Chinese market is the stuff of dreams.
As in the U.S., entering the job market isn't easy. It requires patience, perseverance and the right network.
However, we have good news for fashion enthusiasts: the luxury sector is booming in China, particularly for the French. Here's an overview of the Chinese fashion and luxury job market.
Overview of the Chinese fashion and luxury goods job market.
The world of Chinese fashion and luxury is undergoing a major profound transformation. Until then, China had been regarded as the world's center of low-cost mass production, and "Made in China" did not enjoy the best of reputations.
But the country is now showing the fashion world a new face, much more attractive, with a middle class of 200 to 300 million consumers. And many innovative, creative brands with cutting-edge, high-quality pieces are making their mark on the international scene. For example, NE Tiger is a brand whose mission is to bring traditional Chinese dress up to date, using high-quality, noble materials.
The way fashion and luxury are consumed in China is radically different from a few decades ago. An affluent middle class has emerged, spreading at lightning speed. The new Chinese consumer is rather young, urban, modern and convinced that he is now in control of what he buys so he can express his tastes and personality through the luxury products he wears.
On the other hand, exponential demographic growth combined with a meteoric rise in purchasing power profoundly altered the way people consumed, and therefore the way they dressed. As a result, the previous generation, having experienced far more difficult times, had little or no fashion culture, and little interest in style per se.
Now, thanks to various Western influences, but also to the evolution of younger generations, young Chinese have a much stronger, even emotional, relationship with textiles and luxury goods in general. The Chinese job market for fashion and luxury goods is therefore doing very well.
Of course, Chinese companies have to contend with Western fashion and luxury giants such as LVMH and ZARA. However, a growing number of local brands, such as Ochirly and ZARA, are successfully reaching Chinese customers whose tastes they know perfectly well. Bosidengto name but a few.
Fashion and luxury, a booming sector on the Chinese job market.
Today, the Chinese are the world's leading consumers of luxury goods. And more, the french fashion world is particularly appreciated by the chinese. The luxury sector has never been in better shape. The major French luxury brands currently employ over 100,000 French people abroadmost of them in China.
Recruitment of qualified young French people in the fields of communications, marketing, luxury management and sales is exploding in China. Indeed, major groups like LVMH are opening more and more stores in cities like Shanghai and Beijing.They need employees who know the ins and outs of French luxury as well as the subtleties of Chinese business.
In addition, the luxury goods and textile industries are particularly flourishing in these two Chinese cities.
The most promising fashion and luxury sectors in China.
China is constantly and increasingly looking for varied profiles in the fashion and luxury sectors. To begin with, sales is a particularly buoyant area in this sector. BuyerThese are just some of the jobs sought by recruiters based in China.
In addition, profiles with plus dimension managerial are of growing interest to the Chinese job market, such as sales outlet managers, collection managers, product purchasing managers and so on.
To find a job in China, there are many websites, such as 51Jobs or thehe Chamber of Commerce.
Take an interest in the Chinese market as early as possible to enhance the value of your CV in the eyes of Chinese recruiters.
As a result, France has seen the emergence of a large number of international training programs in recent years, mainly geared towards China. The employment market in China, particularly in the fashion and luxury sectors, is far from being in crisis. On the contrary, it's booming.
Working in China for a major French or Chinese fashion and luxury group is attracting more and more French people. But places are hard to come by. Business in China is based on practices and techniques that are sometimes quite different from the Western model.
Fine understanding the workings of the Chinese business world is therefore extremely importantand particularly valued. In addition, having a first experience in a large fashion or luxury company is a line on the CV that particularly attracts Chinese recruiters.
It is therefore particularly interesting to look at as soon as you start studyingon the Chinese market. ISAL is the first Fashion Lab to combine France and China. Our teaching teams are made up of fashion and luxury professionals with in-depth knowledge of the Chinese job market, fashion and luxury, and textiles.
Our multi-disciplinary sandwich courses and internships, open doors for you to major luxury brands in China. We also offer you the opportunity to do an internship in China, which will give you an early insight into the Chinese luxury and fashion market.
