The job of digital brand manager has become essential in the digital world. This communications and marketing expert is responsible for a company's brand image. Their objective is to devise creative and relevant marketing strategies to encourage consumers to buy.

If you're creative, passionate about digital and project management, this is the job for you. Discover every aspect of this job: daily missions, skills and qualities required, career paths and training courses offered at ISAL PARIS.

The digital brand manager occupies a key position in a company's marketing and digital strategy. Their main role is to manage and develop a brand's presence and image on digital platforms. He or she uses social networks, search engine optimization, online advertising and various marketing techniques to achieve the brand's objectives in terms of awareness and traffic generation.

The digital brand manager must be able to understand consumer needs and adapt strategies accordingly. To strengthen the brand's presence and reputation in the digital environment, he or she is tasked with several missions:

Competitive intelligence and market analysis :

• Analysis of trends, consumer behavior and competition.
• Conduct quantitative and qualitative market research: consumer tests, brand perception measurements.
• Product knowledge: sales performance, consumer needs and expectations.
• Adapt brand positioning according to performance indicators and sales trends.
• Definition of annual objectives in terms of visibility, new customers and sales.

Definition of a digital brand development strategy :

• Identify and implement a digital strategy that works.
• Ensure brand consistency (communication, packaging).
• In team with the social media manager: development of e-reputation strategies (brand website, social networks, mobile applications).
• Defining the design of new products.

Implementation of marketing actions :

• In team with the marketing department: creation of digital campaigns.
• Development of various partnerships: media, influencers, advertisers, distributors.
• Work on the brand's visual identity and graphic charter.
• Supervision of the progress of creative elements with an agency or creative department within the company: product design and packaging.
• Definition of promotional operations: advertising campaigns, competitions, events, partnerships.
• Negotiate marketing actions with partners and customers.

Brand budget management: optimizing profitability, monitoring and evaluating performance results.

A good digital brand manager needs to be a creative thinker who can come up with innovative and attractive digital campaigns.

This communications expert must be able to disseminate brand values, collaborate with various internal and external teams, negotiate partnerships and engage with potential customers on social networks.

This position requires a high level of adaptability and responsiveness, as the digital environment is constantly evolving. The digital brand manager must adapt to new trends and consumer behavior.

With the experience acquired in training, in an agency or in a company, the digital brand manager is endowed with multiple technical skills:

• Perfect knowledge of social networks, media and the web.
• Knowledge of digital marketing, management and SEO.
• Mastery of keyword analysis tools (google keyword, planner, SEMrush...).
• Mastery of digital creation software.
• Mastery of various online performance tools.
• Writing skills.

To become a digital brand manager, particularly in the luxury goods sector, you need a post-BAC diploma. Students can train in marketing, communications and brand management, with a specialization in brand management or web marketing. They can also attend a business or communications school.

Drawing up a career plan isn't always easy. You need to choose the training that will provide you with the skills you need to enter your dream job.

By joining ISAL PARIS, every apprentice benefits from teaching by fashion and luxury industry professionals.

The following training courses are suitable for brand managers:

• Bachelor in Luxury, Fashion and Merchandising BAC +3: this course provides all the skills needed to take charge of the marketing and sales of a brand. During the 3 years of study, students learn how to respond to customer needs and determine marketing actions.

• Master's degree in communication and branding This master's degree trains future brand and digital directors for fashion, luxury and lifestyle companies. At the end of the 2-year program, you'll know how to manage web projects, and ensure the coherence, reputation and global strategy of a brand.

After several years' experience in the same business sector, the digital brand manager can move on to a job with a high level of responsibility, such as marketing and sales director/manager, social media manager or agency head.

The gross annual salary of a digital brand manager is €40,000 for a beginner and €50,000 for a senior manager. This salary can rise to €58,000 as an expert.

Of course, the salary of a digital brand manager varies according to profile, level of experience, hierarchical responsibility, reputation and company size.