The role of digital brand manager has become essential in the digital world. This communications and marketing expert is responsible for a company's brand image. Their goal is to design creative and relevant marketing strategies to encourage consumers to make purchases.

If you are creative and passionate about digital technology and project management, this career is for you. Discover every aspect of this job: daily tasks, required skills and qualities, career development opportunities, and training courses offered at ISAL PARIS.

The digital brand manager plays a key role in a company's marketing and digital strategy. Their main responsibility is to manage and develop a brand's presence and image on digital platforms. They use social media, search engine optimization, online advertising, and various marketing techniques to achieve the brand's goals in terms of awareness and traffic generation.

The digital brand manager must be able to understand consumer needs and adapt their strategies accordingly. In order to strengthen the brand's presence and reputation in the digital environment, they are responsible for several tasks:

Competitive intelligence and market analysis :

• Analysis of trends, consumer behavior, and competition.
• Conducting quantitative and qualitative market research: consumer testing, brand perception measurements.
• Product knowledge: sales performance, consumer needs, and expectations.
• Adapting brand positioning based on performance indicators and sales trends.
• Setting annual targets in terms of visibility, new customers, and revenue.

Defining a digital brand development strategy :

• Identifying and implementing a digital strategy that works.
• Ensure brand consistency (communication, packaging).
• Working with the social media manager: developing e-reputation strategies (brand website, social media, mobile apps).
• Definition of new product design.

Implementation of marketing initiatives :

• Working with the marketing department: creating digital campaigns.
• Development of various partnerships: media, influencers, advertisers, distributors.
• Work on the brand's visual identity and graphic charter.
• Overseeing the progress of creative elements with an agency or in-house creative department: product design and packaging.
• Definition of promotional activities: advertising campaigns, contests, events, partnerships.
• Negotiating marketing initiatives with partners and customers.

Brand budget management: optimizing profitability, monitoring and evaluating performance results.

A good digital brand manager must be creative and proactive in order to design innovative and appealing digital campaigns.

This communications expert must be able to promote the brand's values, collaborate with various teams both inside and outside the company, negotiate partnerships, and engage with potential customers on social media.

This position requires a high level of adaptability and responsiveness, as the digital environment is constantly evolving. The digital brand manager must adapt to new trends and consumer behaviors.

With experience gained through training, in agencies, or in companies, digital brand managers have a wide range of technical skills:

• Thorough knowledge of social media, media, and the web.
• Knowledge of digital marketing, management, and SEO.
• Proficiency in keyword analysis tools (Google Keyword Planner, SEMrush, etc.).
• Proficiency in digital creation software.
• Proficiency in various online performance tools.
• Writing skills.

To become a digital brand manager, particularly in the luxury sector, a post-baccalaureate degree is required. Students can pursue studies in marketing, communications, and brand management with a specialization in brand management or web marketing. They can also enroll in a business or communications school.

Planning your career path is not always easy. You need to choose training that will give you the skills you need to land your dream job.

By joining ISAL PARIS, each apprentice benefits from teaching by professionals in the fashion and luxury sector.

Here are the training courses suitable for the position of brand manager:

• Bachelor in Luxury, Fashion and Merchandising : this three-year degree program provides all the necessary skills for managing the marketing and sales aspects of a brand. During these three years of study, students learn how to respond to customer needs and determine marketing actions.

• Master's degree in communication and branding : This master's degree trains future brand and digital managers in fashion, luxury, and lifestyle companies. At the end of the two-year program, graduates will know how to manage web projects and ensure the consistency, reputation, and overall strategy of a brand.

After several years of experience in the same industry, digital brand managers can move on to high-level positions such as marketing and sales director/manager, social media manager, or agency head.

The gross annual salary for a digital brand manager is €40,000 for beginners and €50,000 for experienced professionals. This salary can rise to €58,000 for experts.

Of course, the salary of a digital brand manager varies depending on their profile, level of experience, hierarchical responsibility, reputation, and the size of their company.