We're going to show you that there are many different ways to get started in one of the following areas fashion communication professions. From press attaché to digital communications, these professions require specific skills, which we'll explain in detail below.
Large-scale visibility is essential for brand development. Today, a polished image is no longer enough.
With the advent of digital technology and the multiplication of communication networks, brands have realized that they need to tell a real story around their products. In addition, visibility on the web and social networks has never been as important as it is today.
Here are the fashion communication professions which are among the top 10 most-recruited professions in the sector today.
1. Communication Manager
The fashion communications manager masters to perfection all the communication tools and media available to a brand. Your role is to develop communication strategies to increase the brand's visibility.
Extremely curious, with a keen sense of fashion, you're up to date with the latest trends and know what's hot tomorrow.
You usually work with the art director to establish specific language elements for the brand's message. So you're involved right from the creation of a collection.
You'll also be in charge of press releases, making sure that the message communicated in the various media is the right one. You must always ensure that the image conveyed by the brand is in line with the initial strategy.
If you want to become fashion communications manager You also need to be highly organized. You're likely to be involved in fashion show management and media relations. You'll have your eye on everything from the choice of models to the selection of make-up artists.
You don't have to be too scared of numbers, because communication manager in fashion must be able to establish a budget for each of its advertising operations.
Having a good network is also essential for working in this field. The aim of any good communication strategy is to increase sales, and therefore the company's turnover..
This means you'll need to be a regular source of ideas for communications operations that are likely to attract a large number of customers. You need to master the art of the advertising pitch to win partnerships, find collaborators or simply attract customers.
2. Fashion press officer
The press attaché is a flagship profession in fashion communications. Your aim is to develop the brand's image worldwide and ensure that the communication strategies established upstream are properly disseminated, on the right networks.
You're in constant contact with the media. Your main mission is to promote the brand to as many media as possible (TV, radio, web, press). You carry out daily press reviews. You must not miss a single message about the brand.
You have to be ingenious to find the best way to spread the message established by the marketing teams. Traditionally, the press officer drafts press kits which are then forwarded to the various journalists, who then disseminate them on their media.
Then, in order to arouse their curiosity and make them want to talk about the brand, you'll need to demonstrate great interpersonal and event skills by organizing breakfasts and dinners, press trips, showrooms, galas and so on.
Today, you can't imagine having a communication profession in fashion without any connection to bloggers and fashion influencers. According to a study reported by Le MondeOver the past five years, 90% fashion and luxury brands have increased their budgets for these social networking stars.
With their thousands or even millions of followers, they're a veritable communication medium in their own right. Following them on Instagram and sending them messages isn't enough. You have to go out and meet them, offer them partnerships and collaborations.
3. Brand content manager
From now on, communication professions in fashion These include digital-related professions.
The brand content manager is in charge of all content distributed on the brand's various media (blog, website, social networks).
You can work directly for a fashion company as a brand content manager, or freelance as a copywriter or blogger.
You must have a real Social Media vision for the brand. The advantage of social networks is that they enable us to be in direct contact with customers, and to build up a sort of "making off" of an entire collection.
On Instagram, for example, transparency is king. The language must be authentic and unique, to give the brand a specific color that sets it apart from its competitors.
The brand manager implements real strategies to reach a community targeted by the marketing teams.. A brand's Instagram page needs to be thought through in its entirety to gather as many future customers and influencers as possible.
4. Events manager
The events manager works mainly for luxury brands. But they can also work for young brands that want to quickly build up a particular community.
You have to invent, organize and innovate to come up with ideas and events that will make the brand unique, intriguing and attractive..
The spectrum of a fashion events manager is quite large; it's not just about organizing fashion shows. You can also be behind the creation of pop-up stores, the creation of a range of beauty products, private events and so on.
The events manager takes care of everything, from recruiting suppliers and managing the budget to analyzing the event's progress and impact.
How can I work in fashion communications?
To gain access to a position of responsibility in communication professions in fashionYou'll need patience and, above all, self-sacrifice. You need to build up a substantial address book before you can establish large-scale communication strategies.
Moreover, to be able to constantly innovate in the way a brand's message is disseminated, it is first necessary to master the various communication processes to perfection, particularly those of digital.
Ideally, you should start working for a company as soon as you begin your studies. internship or work-study to start, for example, as a communications assistant. The more inventive, curious and rigorous you are, the higher you'll climb the ladder.
View ISAL Paris training coursesto find the one that's right for you to work in fashion communications.
