Do you have undeniable managerial qualities? Do you have a particular affinity for management and luxury? Combine your passions by embarking on a career in luxury management!
Luxury management? Let's decipher!
A high level of responsibility, preserving a brand image, perfecting a sales strategy, creating an unforgettable customer experience... Here's what luxury management has in store for you. Many companies are looking for graduates from renowned luxury management schools.
Visit brand management experts are responsible for the smooth running of a luxury brand, whether in the haute couture, hotel or jewelry sectors. They must be skilled in product design and service development.
The luxury sector has never been so dynamic, and so conducive to the creation of new professions. By definition, luxury represents excellence, history and brand values.
Since the luxury industry has undergone a transformation, emerging brands are looking for managers capable of implementing innovative promotional marketing campaigns. Major brands are exploring and exploiting new markets in France and abroad.
What are the luxury sectors?
France is the benchmark for luxury. Whether it's haute couture, fashion, jewelry, gastronomy or hotels, French know-how is renowned the world over. Three luxury management business sectors stand out:
- Fashion Creative professions are doing very well, thanks to the power of luxury. The Hermès and LVMH groups, for example, are major job creators. In production or manufacturing, the textile and clothing industry recruits qualified professionals to guide the creation of collections, direct the manufacture of models, improve processes and reduce costs. The sector employs a large number of sales people, from buyers to product managers to sales directors. Managers also play an important role, as do web marketing specialists.
- The hotel business France is one of the world's most popular tourist destinations. The capital, Paris, is home to a range of luxury hotels and palaces. Upon graduation, students apply their skills in a number of establishments. They design and implement operational strategies, steer the overall organization of a luxury location, manage multicultural teams and enhance the hotels' offering and brand image.
- Gastronomy France is world-renowned for its excellence in gastronomy and oenology. Enthusiasts of luxury gastronomy are looking for a moment of exchange, a unique sensory experience. This field is looking for professionals capable of developing powerful marketing strategies. Innovation means setting up events and making massive use of social networks.
What professions?
After admission to a Bachelor's degree in luxury management, a Master's degree or an MBA, every student has a sufficient level of knowledge to leave school and join the company of their dreams.
Luxury management encompasses a wide range of professions. These are mainly concentrated in the product, marketing and communications departments.
Here's a list of jobs available to school leavers:
- communications and digital project manager,
- luxury marketing product manager,
- merchandising and purchasing manager,
- brand manager,
- community manager,
- collections manager,
- luxury buyer,
- events manager.
- personal shopper.
The skills you need
A complete curriculum is essential for joining the luxury management sector. Students can enter a specialized school and stand out for their ability to analyze and synthesize, especially if they have to carry out market research.
They must have solid communication and project management skills. Mastery of IT tools, legal and financial concepts is also required. A keen eye for detail, the ability to conduct precise and relevant research, quick and ingenious thinking... These are just some of the "skills" expected.
Luxury brand management professionals understand the importance of positioning their products in the marketplace. The customer is at the heart of every successful project. Consumer loyalty and organizational brand management are part and parcel of every project. missions of a luxury manager. He learns how to make radical decisions about brand extension, and how to identify the weakest lines and improve them.
Luxury goods is a sector that recruits, even internationally. That's why language skills are a real advantage.
Training options
You're probably wondering "why pursue studies in luxury management ?" This course offers the marketing and sales skills needed to manage a luxury brand. With a degree, you'll attract the eye of companies specializing in this field, and can excel in the world of fashion, hotels, jewelry or gastronomy.
If you're looking for an education in fashion, marketing, management and luxury, the ISAL PARIS school of fashion and luxury management is highly recommended.
ISAL offers unique courses and programs for every student who graduates from the BAC.
Develop your creativity, art and management skills at our fashion design and business school. From Bachelor's to MBA, you'll be supported by industry experts to follow the career path of your dreams.
Here are some of the courses offered by the school:
- Bachelor in Luxury, Fashion and Merchandising This BAC +3 course is professional in more ways than one. Students take charge of a company's marketing and sales development, implementing a strategy for each product and service. They learn how to design marketing and sales actions to bring each project to fruition. In 3rd year, apprentices can take part in an internship or work-study program with a company.
Course titles include: fashion brand management, digital business management, marketing and communication fundamentals.
To become a sales project manager, store manager, customer relations manager or marketing account manager, this course is ideal.
- Bachelor in Fashion, Luxury and Digital Marketing This Paris-based training program is designed for professionals working in the fashion world. It gives them a real understanding of French products and know-how. Each student develops his or her own project and acquires the fundamentals of his or her future profession. Professional integration is a major focus of the Bachelor's program. Each year, an internship or a work-study program in a company enables apprentices to come to grips with the realities of the market, both in France and abroad.
Here are a few course titles: brand management, digital marketing strategy, introduction to the fashion industry.
If you want to become a collection manager, fashion merchandiser, product manager or international buyer, this Bachelor's degree in luxury management is for you.
- Master in Luxury and Fashion Management The Master's program is open to students with a BAC +¾ in marketing or creation, styling, graphic design, communication and management. During the year, students develop a strategic vision of a business. They are in charge of developing activities based on new ideas, with the support of marketing, sales and legal functions.
This training program alternates between 4 days on the job and 1 day in class.
Course titles include: fashion and luxury retail, fashion and luxury professions, product policy and luxury brands.
To become a business manager, business developer or sales manager, this master's degree is recommended.
Find out more about fashion management in the luxury sector, the Mastère Communication et Marques, and the MBA Marketing et Innovation are excellent programs.
