The luxury goods sector, buoyed by its global activity, is supported by the strength of the French industrial fabric. Given its constant evolution, its high standards and its attractiveness, the luxury sector must adapt and respond to the challenges of strong growth.
A school like ISAL PARIS is the ideal place to take a professional training course, adapted to your level, and to easily integrate companies that are recruiting.
What is the luxury sector?
The luxury sector is the mainstay of French industry. Whether the global economy is in crisis or not, the luxury sector is posting spectacular results, and represents the enrichment of part of the world's population, as in China.
To date, luxury groups have surpassed the market capitalization of long-established companies such as Renault and Total.
No field has been spared. Wines and spirits, fashion, gastronomy, jewelry, cosmetics, leather goods... Luxury has always been able to democratize while preserving its specific characteristics, such as rarity, aestheticism, exclusivity and refinement.
France has always been a world leader. The country is renowned for its art de vivre, and has forged a strong identity around the world thanks to iconic figures such as Yves Saint-Laurent and Coco Chanel.
Today, for the first time in the history of luxury goods, two Frenchmen hold the world's largest fortune. They are Bernard Arnault, CEO of the world's leading luxury group LVMH, and Françoise Bettencourt Meyers, CEO of L'Oréal.
They are followed by our Italian neighbors, who specialize in clothing and accessories. Between them, they account for two-thirds of global luxury market and share a similar culture and know-how.
A fast-changing sector
The luxury goods industry reinvents itself every year to better satisfy its customers and keep up with trends. From 2021 onwards, luxury brands have adapted to the second wave of COVID by going digital.
For example, famous French designer Jacquemus presented its spring-summer 2021 collection live to thousands of Internet users.
Another example: in 2023, artificial intelligence will revolutionize online sales. It is now possible to try on clothes in virtual fitting rooms, accompanied by a remote sales assistant.
To stay close to their customers, and in particular to Generation Z, retailers need to redouble their communication efforts. Young people are constantly connected to, and influenced by, public figures who work for brands and their customers. democratize luxury. Via various social networks, such as Instagram, Facebook and even Whatsapp, it's possible to get in touch with big names in fashion, such as Chanel, Louis Vuitton and Gucci. To pamper future buyers, the latter offer personalized online and in-store experiences (personalized gift wrapping, promotional codes, VIP access to private events).
Today's brands are becoming increasingly aware of the values held by the new generation, who, out of concern for the environment, are turning to the "green".buying vintage luxury goods.
This new eco-responsible market could generate up to 20% of a company's revenues by 2030, according to international strategy and management consultancy Bain & Company.
Training for the luxury professions must constantly keep abreast of trends in order to provide quality teaching and enable students to integrate successfully.
Luxury professions
The luxury sector combines know-how, tradition and creation. It's a glamorous world that attracts many students after the BAC, thanks to its diversity, constant evolution and ability to weather crises.
In France, many craft and industrial companies recruit their future employees by training them in products of excellence, in the fields of haute couture, cosmetics, gastronomy, hotels, jewelry, sales, marketing and luxury management, etc.
For example, in the field of haute couture, apprentices can train to become fashion designers, art directors, model makers, tailors, dressmakers, embroiderers...
Those interested in perfumery and cosmetics professions can train to become a perfume designer, perfume and cosmetics preparer, sales consultant or beauty salon manager.
Apprentices in the gastronomy sector can take courses to become cooks, pastry chefs, sommeliers, restaurant or hotel managers, maîtres d'hôtel...
Jewelry enthusiasts can acquire the skills they need to work as designers, jewelers, gemologists, gem setters or model makers.
Young graduates frommanagement, marketing and sales schools will enter the following professions: marketing manager, brand manager, merchandiser or salesperson in luxury ready-to-wear and accessories.
What kind of education is needed to work in the luxury goods industry?
There are a number of schools in France to help you find your dream job in the luxury sector. The ISAL PARIS school, located in the heart of the capital, trains BAC graduates in business, fashion, luxury and digital professions. It promotes young companies and supports apprentices in their quest to become part of a flourishing business.
So, what studies should you follow to working in luxury ? Our training courses are ideal for all students wishing to pursue a career in this sector.
Bachelor of Fashion Creation and Design Fashion Design: This BAC + 3 program trains students for careers in fashion and luxury product design. They discover the fundamentals of fashion culture and are introduced to the plastic and applied arts. Each future Bachelor is supported by a team of specialized professors and encouraged to develop his or her own creativity and brand identity.
This Bachelor's degree offers career opportunities such as collection manager, visual merchandiser, product developer, textile designer and pattern maker.
Bachelor in Luxury, Fashion and Merchandising Marketing and sales development: this 3-year course leading to a Master's degree enables students to take charge of a company's marketing and sales development. They implement actions (communication, promotion, loyalty-building, pricing) to meet customer needs.
This diploma gives access to following professions marketing project manager, business manager, marketing and sales manager, international personal shopper.
Bachelor Digital Marketing & Fashion Luxury Fashion, luxury, trends, web, marketing, digital communication, merchandising, retail and e-commerce, brand management. À At the end of their course, they will have a real knowledge of French products, materials and know-how.
This 3-year apprenticeship leads to a wide range of careers, including collection manager, product manager, communications manager or purchasing manager.
Master of Fashion Management This course, designed for young people with 3 or 4 years' higher education, offers a strategic vision of the company and its environment. À Through courses (fashion luxury retail, fashion and luxury professions), exercises, an internship or a work-study program, future professionals carry out projects and work in an operational context. They are responsible for developing and managing the company's activities (new products, services, partnerships, customer relations).
Visit a few job opportunities business manager, sales director or sector manager.
Master's degree in communication and branding This program trains professionals to master all aspects of a brand and its communication. They understand the various challenges facing the business world, so they can anticipate future technologies and developments. In concrete terms, they define and implement a digital communications strategy, and manage web and event projects. Find out more about the various companies recruiting and their competitors. This course is recommended to become an Advertising Manager, Strategic Planner, Digital Brand Manager, Marketing Project Manager or Creative Director, with expertise in fashion and luxury communications and events, essential to stand out in this highly dynamic sector.
Master in Human Resources Management HR: during this Master's program, students learn to design HR performance strategies and deploy recruitment plans. Trained in behavioral management and leadership skills, future managers develop their ability to meet the challenges of luxury and fashion companies.
What kind of job can I do after completing this training? These include: human resources manager, training or career manager, recruitment manager.
MBA Marketing, Fashion CSR and Innovation The MBA is ideal for developing specialized marketing expertise in the design and deployment of corporate innovation strategies. Apprentices have extensive product knowledge related to environmental issues. They are trained to exercise managerial skills and manage innovative projects in textile, apparel, accessories and lifestyle companies. The aim is to develop a business in France and abroad.
To become a retail manager, luxury brand manager, collection manager or fashion and luxury entrepreneur, the MBA is ideal.
So what training will you need to work in fashion and luxury?
