Bachelor in Fashion and Digital Marketing
Gateway to 3rd year
MODE | LUXURY | TRENDS | WEB | MARKETING
DIGITAL COMMUNICATION | MERCHANDISING | RETAIL | E-COMMERCE
With 1 million direct and indirect jobs in France, thefashion companies and creation (clothing, accessories, leather, jewelry, etc.) develop their teams all the time. The sector offers a wide range of careers that combine a passion for fashion with marketing, communication and creation. A way to ideal for transforming your passion from from fashion to project or entrepreneurship.
The program from Bachelor Fashion and Digital Marketingtaught in Paris, the fashion capital of the world, trains visit professionals and key players from the mode.
From design to enhancement fashion producthe gives them a real knowledge of products, materials and know-howan incomparable asset. Thedynamic teaching team and made up of working specialists, enables students to develop their own plans for the future and acquire the fundamentals of his future profession.
Professional integration is a key challenge for the Bachelor Fashion and Digital Marketing. Every year, company internships enable students to apply their acquired skills and confront the realities of the French market and to theInternational. Professional immersion and easy contact with the instructors give each student the opportunity to build up a real address book, an essential tool for the development of their career. from their future career.
Language teaching of the fashion market all throughout the course, EnglishItalian or Chinese, is an opportunity for students to soak up the international and multicultural context and to adapt to a sector globalized like industrys textiles/clothing/accessories and luxury. Language skills are a an asset for pursuing a Master's degree abroad or gaining initial international professional experience.
Competence blocks
E-MARKETING
- Segmentation and targeting
- Operational marketing, CRM and performance
- Acquisition strategy
- Tutored customer file
E-COMMUNICATION
- Digital and mobile communication
- Events and sponsorship
- Community management and partnerships
- Digital rights for a CMS merchant site
- English
- Dossier préco tutoré
E-CONCEPTION
- E-commerce
- CMS website development
- Project management and technology watch
- Corporate management
- RGPD (law)
- Finance
Cross-disciplinary skills
- Fashion and luxury trade conference / Cultural outing
- Professional skills
Specialized fashion and luxury course
- Product management and collection
- Graphic design
- Textiles and sourcing
- Fashion trends
- Fashion trade
- Grand oral
* These blocks can be validated independently of each other.
* For equivalences and gateways : see the RNCP sheet for more information.
Bachelor's degree objectives
Nestled in the heart of the Montmartre district, our school trains tomorrow's fashion professionals and key players. This fast-changing sector is of vital importance to the French economy.
Joining the ISAL PARIS campus means developing a real understanding of fashion and the materials used, from design to product enhancement. It's a real know-how that our working professionals offer their students.
Professional integration is an essential part of the Bachelor's program. Through internships and a work-study program in 3rd year (4 days in the company and 1 day in the classroom), apprentices forge a fashion culture essential to the profession they will join after their studies. They are also exposed to the realities of the French and international markets. Thanks to the skills they acquire and the individual support they receive, they are able to develop their own career plans.
- Manage and moderate social network traffic
- Developing and coordinating partnerships
- Create or participate in events
- Implement e-marketing actions
- Monitor, measure and analyze site activity
-Monitor changes in commercial practices specific to e-commerce
Diploma
The professional Bachelor's degree in Fashion and Digital Marketing leads to RNCP Level 6 certification: "Digital Marketing and E-commerce Manager
*Professional certification "Digital Marketing and E-commerce Manager registered at RNCP level 6 by France Compétences on March 28, 2025, awarded by ECOLE INTERNATIONALE DE MANAGEMENT DE PARIS EIMP - Registration expires on March 28, 2028 - NSF codes 310, 312 and 320. - RNCP 40377 - Certification accessible via the system VAE
Your first professional opportunities - onward journey
- Apprenticeship contract Apprenticeship: you work as an apprentice for the company on days when you're not in class. Your remuneration depends on what you have negotiated with the company.
- Professionalization Contract You are an employee of the company and work on the days when you are not in class. Your remuneration depends on what you have negotiated with the company.
- Long-term work-study agreement Internship: you are a trainee of the company under an agreement with the school, and work on days when you are not in class. Your minimum remuneration is set by regulatory conditions, but may be higher depending on what you have negotiated with the company.
- Entering professional life
Among the 300 fashion companies that host our students
Job opportunities
- Marketing and sales manager
- Business Development Manager
- Sales project manager
- Customer relations manager
- Marketing project manager
- Marketing manager
Admission procedure
Admission is decided on the basis of an assessment of the applicant's motivation, which must include :
- Completed and signed application form
- Curriculum Vitae
- Cover letter and career plan
- Last degree obtained
- Last transcript of grades for last two years of study
- Photocopy of passport or identity card
