Bachelor Luxury Fashion & Merchandising
Gateway to 3rd year
LUXURY | MANAGEMENT | COMMERCE | PERSONAL SHOPPER | TRADE MARKETING
MODE | BRANDS | MERCHANDISING | SALES METHODS | INTERNATIONAL
The Luxury Goods industry is the jewel in France's global crown, accounting for over 30% of our stock market index. Luxury goods alone account for nearly 200,000 jobs in France, and a million direct and indirect jobs in the fashion industry.
Luxury goods retailing has undergone major changes in recent years, adapting to counter the emergence of “pure players” and keep pace with customers' new communication and consumption patterns.
This emblematic industry deploys a vast, finely meshed network of boutiques, corners and showrooms to distribute its products to individual and professional customers in France, abroad and in digital form.
Ever more beautiful points of sale are theatricalized to offer a consumer experience whose importance equals even that of the product. Increasingly digital, this ‘phygital’ experience brings the best of both worlds, perfecting the journey and continuity of the relationship.
The new issues of sustainability, logistics and ever-faster delivery, the strengthening of links between physical stores and e-commerce, the evolution of payment methods and personal shopper or concierge services are at the heart of the challenges faced by our brands and our luxury groups as they strive to offer an ever more accomplished service.
For all students with a passion for business and human contact, the ISAL Bachelor's degree is a springboard for employment or further study towards positions of high responsibility.
Competence blocks
Certifier Program
E-MARKETING
- Digital fashion marketing
- SEO & SEA acquisition
- E-commerce
FASHION E-COMMUNICATION
- Digital brand communication
- Influence marketing, PR, e-reputation
- Legal: RGPD, Intellectual property
E-CONCEPTION
- CMS/e-Commerce website design
- Graphic design
- Innovation and market watch
monitoring and analysis
- CSR Project Management
-Data visualization and reporting
FINAL ORAL DEFENSE
ISAL PARIS program
MASTERING FASHION AND CONSUMER TRENDS
• Fashion and trends
- Historical, societal and cultural dimensions
MERCHANDISING FUNDAMENTALS and PRACTICES
- Understanding merchandising
• Linking management merchandising and visual merchandising
• Linking e-merchandising and omnichandising
FASHION BUSINESS ENGLISH
CORPORATE PROJECTS
FASHION AND LUXURY EVENTS
* These blocks can be validated independently of each other.
* For equivalences and gateways : see the RNCP sheet for more information.
Bachelor's degree objectives
-
Animate and moderate omnichannel exchange flows to generate in-store and e-shop traffic.
- Develop and coordinate retail partnerships (corners, department stores, luxury marketplaces) and trade operations.
- Create/participate in in-store events connected to e-merchandising.
- Implement e-marketing actions.
- Monitor, measure and analyze KPIs .
- Monitor retail excellence, marketplaces, data & CSR practices in the luxury sector.
Diploma
The ISAL Bachelor's degree in Luxury, Fashion and Merchandising is aimed at professionals, and leads to RNCP Level 6 certification: «Digital marketing and e-commerce manager »*.
*Professional certification «Digital Marketing and E-commerce Manager» registered at RNCP level 6 by decision of France Compétences on March 28, 2025, awarded by ECOLE INTERNATIONALE DE MANAGEMENT DE PARIS EIMP - Registration expires on March 28, 2028 - NSF codes 310, 312 and 320. - RNCP 40377 - Certification accessible via the VAE system. .
Your first professional opportunities - onward journey
- Apprenticeship contract Apprenticeship: you work as an apprentice for the company on days when you're not in class. Your remuneration depends on what you have negotiated with the company.
- Professionalization Contract You are an employee of the company and work on the days when you are not in class. Your remuneration depends on what you have negotiated with the company.
- Long-term work-study agreement Internship: you are a trainee of the company under an agreement with the school, and work on days when you are not in class. Your minimum remuneration is set by regulatory conditions, but may be higher depending on what you have negotiated with the company.
- Entering professional life
Among the 300 fashion companies that host our students
Job opportunities
- Marketing and sales manager
- Business Development Manager
- Sales project manager
- Customer relations manager
- Marketing project manager
- Marketing manager
Admission procedure
Admission is decided on the basis of an assessment of the applicant's motivation, which must include :
- Completed and signed application form
- Curriculum Vitae
- Cover letter and career plan
- Last degree obtained
- Last transcript of grades for last two years of study
- Photocopy of passport or identity card
