Bachelor Luxury Fashion & Merchandising
Gateway to 3rd year
LUXURY | MANAGEMENT | COMMERCE | PERSONAL SHOPPER | TRADE MARKETING
MODE | BRANDS | MERCHANDISING | SALES METHODS | INTERNATIONAL
The Luxury Goods industry is the jewel in France's global crown, accounting for over 30% of our stock market index. Luxury goods alone account for nearly 200,000 jobs in France, and a million direct and indirect jobs in the fashion industry.
Luxury goods retailing has undergone major changes in recent years, adapting to counter the emergence of "pure players" and keep pace with customers' new communication and consumption patterns.
This emblematic industry deploys a vast, finely meshed network of boutiques, corners and showrooms to distribute its products to individual and professional customers in France, abroad and in digital form.
Ever more beautiful points of sale are theatricalized to offer a consumer experience whose importance equals even that of the product. Increasingly digital, this 'phygital' experience brings the best of both worlds, perfecting the journey and continuity of the relationship.
The new issues of sustainability, logistics and ever-faster delivery, the strengthening of links between physical stores and e-commerce, the evolution of payment methods and personal shopper or concierge services are at the heart of the challenges faced by our brands and luxury groups as they strive to offer an ever more accomplished service.
For all students with a passion for business and human contact, the ISAL Bachelor's degree is a springboard for employment or further study towards positions of high responsibility.
Competence blocks
MANAGING OPERATIONAL DEVELOPMENT
- Marketing approach, market research
- Strategic diagnosis, design thinking
- Development, objectives and action plan
commercial
- CSR approach, project management
DEVELOPING THE GROWTH STRATEGY
- Vision, customer marketing, services, pricing
- Costs, profitability, pricing policy
- Positioning, digital marketing,
marketing
- Conquest and loyalty strategies,
customer portfolio
MANAGING A SALES TEAM
- Organizing the sales team
- Recruitment, digital, employer brand
- Integration, motivation, training
employees
- Performance, objective levers, indicators
SPECIALIZED COURSE IN FASHION AND LUXURY
- Fashion culture and trends
- Merchandising / visual merchandising
GRAND ORAL
* These blocks can be validated independently of each other.
* For equivalences and gateways : see the RNCP sheet for more information.
Bachelor's degree objectives
- Carry out a strategic diagnosis of the company
- Draw up a sales action plan
- Implement omnichannel sales strategy
- Managing the sales process
- Evaluate the sales performance of the company and its employees
- Control the sales action plan
- Optimize merchandising, appearance and sales performance at the point of sale
- Implement strategies to develop skills
- Control the sales action plan
Diploma
The ISAL Bachelor's degree in Luxury, Fashion and Merchandising is aimed at professionals, and leads to RNCP Level 6 certification: "Business Development Manager".
*Professional certification registered for three years in the RNCP (N° Fiche RNCP37849) by decision of the Director General of France Compétences on July 19, 2023, at qualification level 6, with NSF code 312, under the title Responsable du développement commercial, with effect until July 19, 2026, issued by IMCP, the certifying body. This certification is made up of 3 skill blocks. Blocks of skills represent a modular and progressive means of access to certification, as part of a training program or a VAE process, or a combination of these means of access.
Your first professional opportunities - onward journey
- Apprenticeship contract Apprenticeship: you work as an apprentice for the company on days when you're not in class. Your remuneration depends on what you have negotiated with the company.
- Professionalization Contract You are an employee of the company and work on the days when you are not in class. Your remuneration depends on what you have negotiated with the company.
- Long-term work-study agreement Internship: you are a trainee of the company under an agreement with the school, and work on days when you are not in class. Your minimum remuneration is set by regulatory conditions, but may be higher depending on what you have negotiated with the company.
- Entering professional life
Among the 300 fashion companies that host our students
Job opportunities
- Marketing and sales manager
- Business Development Manager
- Sales project manager
- Customer relations manager
- Marketing project manager
- Marketing manager
Admission procedure
Admission is decided on the basis of an assessment of the applicant's motivation, which must include :
- Completed and signed application form
- Curriculum Vitae
- Cover letter and career plan
- Last degree obtained
- Last transcript of grades for last two years of study
- Photocopy of passport or identity card
