LUXURY | MANAGEMENT | COMMERCE | PERSONAL SHOPPER | TRADE MARKETING

MODE | BRANDS | MERCHANDISING | SALES METHODS | INTERNATIONAL

The Luxury Goods industry is the jewel in France's global crown, accounting for over 30% of our stock market index. Luxury goods alone account for nearly 200,000 jobs in France, and a million direct and indirect jobs in the fashion industry.

Luxury goods retailing has undergone major changes in recent years, adapting to counter the emergence of "pure players" and keep pace with customers' new communication and consumption patterns.

This emblematic industry deploys a vast, finely meshed network of boutiques, corners and showrooms to distribute its products to individual and professional customers in France, abroad and in digital form.

Ever more beautiful points of sale are theatricalized to offer a consumer experience whose importance equals even that of the product. Increasingly digital, this 'phygital' experience brings the best of both worlds, perfecting the journey and continuity of the relationship.

The new issues of sustainability, logistics and ever-faster delivery, the strengthening of links between physical stores and e-commerce, the evolution of payment methods and personal shopper or concierge services are at the heart of the challenges faced by our brands and luxury groups as they strive to offer an ever more accomplished service.

For all students with a passion for business and human contact, this Bachelor ISAL is a springboard to employment or to further studies leading to positions of great responsibility.

Training presentation

The Bachelor's degree in Luxury Fashion and Merchandising provides solid technical, operational and interpersonal knowledge and skills, enabling graduates to develop their responsiveness, organizational skills and ability to adapt to change.

Objectives of the Bachelor in Luxury Fashion and Merchandising

The Bachelor Bachelor Luxe Mode et Merchandising enables students with a Bac+2 to acquire the skills needed to progress from a technician to an executive level, and to prepare them for positions of responsibility in the retail field.

This is an interesting complementary course for holders of a BTS MCO - BTS Management Commercial opérationnel or a BTS Négociation et digitalisation de la relation client - BTS NDRC.

Merchandising training program

When you join ISAL PARIS, you'll follow an intensive course with a comprehensive program that opens up a number of career opportunities, including merchandising profession. 

Here is your schedule for the next 3 years:

Year 1:

  • MARKETING AND COMMUNICATION FUNDAMENTALS
  • INTRODUCTION TO BUSINESS MANAGEMENT
  • INTRODUCTION TO FASHION PROFESSIONS
  • CROSS-DISCIPLINARY SKILLS
  • WORKSHOP
  • STAGE
  • PROJECTS, FASHION AND LUXURY EVENTS

Year 2:

  • FASHION BRAND MANAGEMENT
  • FASHION AND DIGITAL BUSINESS MANAGEMENT
  • DEEPENING
  • SOFT SKILLS
  • WORKSHOP
  • STAGE
  • PROJECTS, FASHION AND LUXURY EVENTS

Year 3:

  • MANAGING OPERATIONAL DEVELOPMENT
  • DEVELOPING THE GROWTH STRATEGY
  • MANAGING A SALES TEAM
  • LUXURY BRAND CONFERENCES
  • CASE STUDY / PROJECT
  • LEARNING
  • GRAND ORAL

* For equivalences and gateways : See the RNCP sheet for more information.

Bachelor's degree objectives

  • Carry out a strategic diagnosis of the company
  • Draw up a sales action plan
  • Implement omnichannel sales strategy
  • Managing the sales process
  • Assess the company's sales performance
  • Control the sales action plan
  • Implement strategies to develop skills
  • Evaluate employees' sales performance
  • Coordinate team sales operations

 

ISAL PARIS recruits apprentices after all types of BAC (general, technological or professional) or a foreign equivalent.

  • Admission to the Bachelor of Luxury, Fashion and Merchandising after the baccalauréat :

Validated baccalaureate diploma.

  • Bridging entry to the Bachelor's degree in Luxury, Fashion and Merchandising, at Bac+2, after a BTS, BUT or 2nd year Bachelor's degree:

Accessible after a bac+2, the Bachelor's degree in Luxury, Fashion and Merchandising teaches you the fundamentals of business management and the codes specific to the world of luxury, enabling you to enter the sector.

Admission requirements for the Bachelor Luxe Mode et Merchandising :

To be a holder :

    • European diploma in the specialty (Bac +2),
    • BTS, DUT, Licence 2 (2-year degree)
    • A diploma or certificate, issued by a school or university, validating at least 120 credits according to the European Credit Transfer System (ECTS) or a foreign equivalent validated by the ENIC-NARIC Centre France.

Does this type of career path appeal to you? To develop a pool of skills and techniques in the luxury goods and merchandisingJoining this Bachelor's program is a good strategy.

Admission is based on an examination of a motivation file composed of :

  • Completed and signed application form
  • Curriculum Vitae
  • Cover letter and business plan
  • Last degree obtained
  • Last transcript of grades for last two years of study
  • Photocopy of passport or identity card
  • Carte vitale

Once your application is complete, the school will contact you to arrange an interview to assess your motivation and aptitude. The information provided is examined by a committee within 5 days of the interview.admission interview.

If you are unable to travel (for people living abroad), the interview can be conducted remotely.

After this, the admissions department will give you its opinion within a week.

If you are accepted as a student at ISAL PARIS, you must provide a registration form composed of :

  • Completed and signed registration form
  • Identity papers
  • Proof of CVEC payment

Payment of application fees: (initial training): 600 euros

 

Start date: September 25, 2025

After 3 years of study at the heart of an inspiring school, conducive to creativity and learning, you've graduated! ISAL PARIS has provided you with an invaluable level of knowledge to put into practice within a company, a store or any space that will become your workplace.

So, what kind of job can you expect after completing the Bachelor of Luxury, Fashion and Merchandising course?

Here is a non-exhaustive list:

  • Marketing and sales manager
  • Business Development Manager
  • Sales project manager
  • Customer relations manager
  • Marketing project manager
  • Marketing manager
  • Marketing business manager

Year 1 and 2: 450 hours

Initial academic training followed by a 3-month internship in the first year and a 4-month internship in the second year.

In this case, the individual rate is €6,300 per year, plus €600 administration fee.

Year 3: 450 hours, alternating 4 days on the job and 1 day in training + 6 full weeks at the training center

Work-linked training: your employer pays for the cost of your apprenticeship.

The ISAL Bachelor's degree in Luxury, Fashion and Merchandising is aimed at professionals, and leads to RNCP Level 6 certification: "Business Development Manager".

*Professional certification registered for three years in the RNCP (N° Fiche RNCP37849) by decision of the Director General of France Compétences on July 19, 2023, at qualification level 6, with NSF code 312, under the title Responsable du développement commercial, with effect until July 19, 2026, issued by IMCP, the certifying body. This certification is made up of 3 skill blocks. Blocks of skills represent a modular and progressive means of access to certification, as part of a training program or a VAE process, or a combination of these means of access.

Pushing open the doors of ISAL PARIS means breaking the distance between you and the job that makes you tick. After your A-levels, join a world of fashion, luxury and creation, and forge your visual identity alongside expert, passionate teachers. 

Located in the magnificent Montmartre district, ISAL welcomes students from all backgrounds who want to become merchandisers or enter a degree program that's well worth the detour. Inspired by its founders, Lu Hua and Alexis Doutriaux, the school is the world's first fashion and design college. Fashion Lab linking France and China. This window on the international world is a huge advantage for any student. 

Fashion is in perpetual motion, shaped by a variety of trends and players. From independent designers to major corporations, technological innovation to natural materials, fashion is a cultural melting pot. Each student will have the opportunity to flourish in a school located in the fashion capital of the world: Paris. 

Thanks to our years of expertise, we have built up valuable contacts with professionals, who provide advice and guidance to our apprentices, either remotely or on our premises. The creation of a real address book will make it easier for them to find an internship or work-study placement. Of course, they are not abandoned during their training. Each student benefits from personalized 100% support, whether at Bachelor or Master level. 

ISAL PARIS means entering the job market with experience and solid tools. Our premises bring out the best in our students. In fact, they work in a friendly, open-plan environment, with relaxation rooms that are ideal for sharing ideas with fellow students. 

The school's workshop is a place dedicated to daydreaming, creating and setting up a session to discover sewing, pattern-making and textiles. Designers imagine their art visible in a department store window. For make their own collectionThey can visit the Tissuthèque before heading off to the showroom. 

Art is also photography. That's why the school has a photo studio and all the professional photo equipment needed to showcase your visual project. 

This school is open to all those with a passion for art, fashion, luxury and management, pushing students to push back the boundaries.

Your first professional opportunities

  • Apprenticeship contract Apprenticeship: you work as an apprentice for the company on days when you're not in class. Your remuneration depends on what you have negotiated with the company.
  • Professionalization Contract You are an employee of the company and work on the days when you are not in class. Your remuneration depends on what you have negotiated with the company.
  • Long-term work-study agreement Internship: you are a trainee of the company under an agreement with the school, and work on days when you are not in class. Your minimum remuneration is set by regulatory conditions, but may be higher depending on what you have negotiated with the company.

Among the 300 fashion companies that host our students

 In addition to the Bachelor in Luxury and MerchandisingThese courses may be of interest to you: