LUXURY | MANAGEMENT | COMMERCE | PERSONAL SHOPPER | TRADE MARKETING
MODE | BRANDS | MERCHANDISING | SALES METHODS | INTERNATIONAL
The Luxury Goods industry is the jewel in France's global crown, accounting for over 30% of our stock market index. Luxury goods alone account for nearly 200,000 jobs in France, and a million direct and indirect jobs in the fashion industry.
Luxury goods retailing has undergone major changes in recent years, adapting to counter the emergence of "pure players" and keep pace with customers' new communication and consumption patterns.
This emblematic industry deploys a vast, finely meshed network of boutiques, corners and showrooms to distribute its products to individual and professional customers in France, abroad and in digital form.
Ever more beautiful points of sale are theatricalized to offer a consumer experience whose importance equals even that of the product. Increasingly digital, this 'phygital' experience brings the best of both worlds, perfecting the journey and continuity of the relationship.
The new issues of sustainability, logistics and ever-faster delivery, the strengthening of links between physical stores and e-commerce, the evolution of payment methods and personal shopper or concierge services are at the heart of the challenges faced by our brands and luxury groups as they strive to offer an ever more accomplished service.
For all students with a passion for business and human contact, this Bachelor ISAL is a springboard to employment or to further studies leading to positions of great responsibility.
Training presentation
The Bachelor's degree in Luxury Fashion and Merchandising provides solid technical, operational and interpersonal knowledge and skills, enabling graduates to develop their responsiveness, organizational skills and ability to adapt to change.
Objectives of the Bachelor in Luxury Fashion and Merchandising
The Bachelor Bachelor Luxe Mode et Merchandising enables students with a Bac+2 to acquire the skills needed to progress from a technician to an executive level, and to prepare them for positions of responsibility in the retail field.
This is an interesting complementary course for holders of a BTS MCO - BTS Management Commercial opérationnel or a BTS Négociation et digitalisation de la relation client - BTS NDRC.
Merchandising training program
When you join ISAL PARIS, you'll follow an intensive course with a comprehensive program that opens up a number of career opportunities, including merchandising profession.
Here is your schedule for the next 3 years:
Year 1:
- MARKETING AND COMMUNICATION FUNDAMENTALS
- INTRODUCTION TO BUSINESS MANAGEMENT
- INTRODUCTION TO FASHION PROFESSIONS
- CROSS-DISCIPLINARY SKILLS
- WORKSHOP
- STAGE
- PROJECTS, FASHION AND LUXURY EVENTS
Year 2:
- FASHION BRAND MANAGEMENT
- FASHION AND DIGITAL BUSINESS MANAGEMENT
- DEEPENING
- SOFT SKILLS
- WORKSHOP
- STAGE
- PROJECTS, FASHION AND LUXURY EVENTS
Year 3:
- MANAGING OPERATIONAL DEVELOPMENT
- DEVELOPING THE GROWTH STRATEGY
- MANAGING A SALES TEAM
- LUXURY BRAND CONFERENCES
- CASE STUDY / PROJECT
- LEARNING
- GRAND ORAL
* For equivalences and gateways : See the RNCP sheet for more information.
Bachelor's degree objectives
- Carry out a strategic diagnosis of the company
- Draw up a sales action plan
- Implement omnichannel sales strategy
- Managing the sales process
- Assess the company's sales performance
- Control the sales action plan
- Implement strategies to develop skills
- Evaluate employees' sales performance
- Coordinate team sales operations
Your first professional opportunities
- Apprenticeship contract Apprenticeship: you work as an apprentice for the company on days when you're not in class. Your remuneration depends on what you have negotiated with the company.
- Professionalization Contract You are an employee of the company and work on the days when you are not in class. Your remuneration depends on what you have negotiated with the company.
- Long-term work-study agreement Internship: you are a trainee of the company under an agreement with the school, and work on days when you are not in class. Your minimum remuneration is set by regulatory conditions, but may be higher depending on what you have negotiated with the company.
Among the 300 fashion companies that host our students
In addition to the Bachelor in Luxury and MerchandisingThese courses may be of interest to you: