Specialization in Fashion and Luxury Industries

FASHION | LUXURY | MARKETING | STRATEGY | DIGITAL | RSE

INNOVATION | MANAGEMENT | STEERING | TRANSITION

Training leaders in strategic innovation for fashion and luxury

The Marketing and Strategy Master's program in Paris trains future managers and decision-makers to design disruptive strategies and drive brand transformation in the demanding world of fashion and luxury.

From managerial and strategic expertise to executive positions. This Master's program provides in-depth knowledge of strategic marketing, new market development and innovation project management. From disruptive start-ups to major international groups, students acquire the decision-making skills they need to succeed in positions of responsibility - Product Manager, Marketing Director, Brand Manager, Development Director. The teaching team is made up of working professionals who pass on their expertise in the field, enabling each student to build a career plan based on a thorough understanding of business issues.

The strategic and digital skills required by industry. The Master's program meets the needs of companies: collection strategy and product positioning, innovation and value creation, international development, influencer marketing, omnichannel transformation and luxury e-commerce, team management, budget management, CSR integration. This training program develops the dual skills that distinguish leaders: strategic creativity to imagine the models of tomorrow, and operational excellence to transform vision into results.

Excellence through professionalization, entrepreneurship and networking. The work-study program enables students to take on positions of responsibility and manage strategic projects. The Master's program develops an entrepreneurial spirit by imparting the skills needed to create your own brand or join fast-growing fashion start-ups. The support provided by our expert trainers enables you to develop a solid professional network - a decisive asset for accessing management positions, entrepreneurship or joining innovative structures. This international vision prepares you to manage brand expansion and seize opportunities in a multicultural, globalized world.

ADMISSION

Students with a Bac +3/4/5 in Marketing, Commerce, Logistics, Distribution or Management or Creation/Design, Management and Applied Languages.

Training starts: September 17, 2025

COURSE DURATION & FEES

  • 2-year course,
  • 480 hours of courses in 1st year,
  • 430 hours of courses in 2nd year,
  • Work-linked training,
  • ECTS credits: 120,
  • Language of instruction: French,
  • 7,800 € per year
  • 300 registration fee

PROFESSIONALIZATION

Work-study format: 4 days on the job / 1 day in class

Every 6 weeks, a full week of classes.

DIPLOMA

This Specialty Program « Marketing and Strategy Masters »It is designed for professional use. It enables you to validate at the same time :

*Professional certification “Manager des Organisations” NSF Code 310. Level 7 professional certification registered with RNCP no. 35280 for five years by order of February 10, 2021 under the authority of and issued by CDE FEDE FRANCE with effect until February 10, 2026. Certification available via the VAE.

ADMISSION

Students with a Bac +3/4/5 in Marketing, Commerce, Logistics, Distribution or Management or Creation/Design, Management and Applied Languages.

COURSE DURATION

  • 2-year course,
  • 480 hours of courses in 1st year,
  • 430 hours of courses in 2nd year,
  • Work-linked training,
  • ECTS credits: 120,
  • Language of instruction: French,

PROFESSIONALIZATION

4 days on the job / 1 day in class.

DIPLOMA

This Specialized Master's Program Marketing and Strategy »It is designed for professional use. It enables you to validate at the same time :

  • ISAL Master's degree «Mastère Marketing et Sratégies».
  • European digital management master's degree from the FEDE (private diploma under Swiss law).
  • RNCP level 7 professional certification «Manager of Organizations.

*Professional certification “Manager des Organisations” NSF Code 310. Level 7 professional certification registered with RNCP no. 35280 for five years by order of February 10, 2021 under the authority of and issued by CDE FEDE FRANCE with effect until February 10, 2026. Certification available via the VAE.

Course schedule

This 2-year course offers students 120 ECTS credits. Our future marketing professionals have a total of 480 hours of coursework in 1st year and 430 hours in 2nd year. Thanks to the Marketing and Strategy Master's program, the technical skills acquired are developed on a work-study basis, with 4 days on the job and 1 day in class.

Here's the detailed curriculum: 

Year 1

CORPORATE CONTROL AND MANAGEMENT

  • Digital transformation and change management
  • Digital marketing
  • Innovation marketing
  • Business law

BUSINESS INTELLIGENCE

  • Strategic thinking for the company
  • Digital strategy and customer experience
  • Technology and strategy watch

FASHION AND THE DIGITAL EXPERIENCE

  • Fashion culture and analysis of fashion and luxury trends
  • Product and collection management
  • Ecological transition

FASHION AND LUXURY BUSINESS ENGLISH

* These blocks can be validated independently of each other.

Year 2

PROJECT MANAGEMENT AND STEERING

  • Project management and agile methods
  • Economic and financial management of projects

STRATEGIC MANAGEMENT AND ENTREPRENEURSHIP

  • Corporate Social Responsibility (CSR)
  • Entrepreneurship and Business Plan

FASHION PROFESSIONS

  • Responsible fashion project
  • Sourcing, Purchasing and Collection
  • Culture and trends Fashion and Luxury

FASHION AND LUXURY BUSINESS ENGLISH

EVALUATION

  • Grand oral

* For equivalences and gateways : See the RNCP sheet for more information.

Objectives of the Mastère

  • Developing a calibrated strategy
  • Managing change
  • Consider individual aspirations
  • Developing collaborative management
  • Adapting to generational and intercultural contexts
  • Managing teams
  • Manage an organization's marketing and sales development strategy
  • Manage the implementation of an organization's global strategy

 

Your first professional opportunities

  • Apprenticeship contract Apprenticeship: you work as an apprentice for the company on days when you're not in class. Your remuneration depends on what you have negotiated with the company.
  • Professionalization Contract You are an employee of the company and work on the days when you are not in class. Your remuneration depends on what you have negotiated with the company.
  • Long-term work-study agreement Internship: you are a trainee of the company under an agreement with the school, and work on days when you are not in class. Your minimum remuneration is set by regulatory conditions, but may be higher depending on what you have negotiated with the company.

Among the 300 fashion companies that host our students

This «Marketing and Strategy Masters» specialization program is aimed at professionals. It enables each graduate to validate :

  • The ISAL Mastère «Marketing and Strategy Mastère Marketing et Stratégies».
  • European Master's in Digital Management from the FEDE (international diploma).
  • RNCP level 7 «Manager of organizations» professional certification.

The Marketing and Strategy Master's program at ISAL PARIS is a real springboard to employment!

Thanks to two years of unforgettable school and work-study experience, you can turn your career plans into reality and enter your dream job. Once you've obtained your certification, you'll have access to a wide range of professions:

  • Marketing Manager
  • Product Manager
  • Fashion / Luxury Brand Manager
  • Digital Transition Manager
  • Collection Manager
  • Retail Manager
  • Digital / E-commerce manager
  • Purchasing / Supply-Chain Manager
  • Entrepreneur / Intrapreneur

To join this Fashion and Luxury Masters, You may have followed one of our three Bachelors courses?

All students with a BAC +3/4/5 in marketing, commerce, logistics, distribution, management, creation/design, management and applied languages, can join the Mastère Marketing et Stratégies program at ISAL PARIS.

There are several stages in the application process:

  • Application form Application form: Students must complete the application form on our website and add the following documents: photocopy of passport or ID, copy of transcripts for the last 2 years of study, copy of last diploma, Curriculum Vitae, covering letter and passport photo.
  • Maintenance Once we have received your complete application, the school will contact you to arrange an interview to assess your skills and motivation.
  • ISAL PARIS registration Admissions: after the interview, the admissions department will give you a reply within a week.

Thanks to the Marketing and Strategy Master's program, students acquire marketing expertise based on the design and development of corporate innovation strategies. 

They have real product knowledge related to environmental issues. At the end of the Master's program, the digital communication and e-commerce techniques hold no secrets for them! They can gain a comprehensive understanding of the fashion and luxury goods market and develop their managerial skills.

Managers in the sector are constantly studying new, effective management and distribution strategies, to stay ahead of the competition and deliver a true customer experience.

Our future professionals deploy their managerial skills and are trained in project management in companies (textile/clothing/accessories sector) in France and abroad. With anticipation, responsiveness and adaptation, they implement growth plans that meet consumer needs.

Visit Marketing and Strategy Masters gives students the tools to build and develop their future network, the key to their progress in the professional world. In-company experience, workshops, case studies and projects give them a first taste of what it's like to run a business. 

Studying at ISAL Paris, an opportunity for our luxury, fashion and marketing enthusiasts 

After the BAC, all doors open. ISAL Paris is delighted to welcome you to the legendary Montmartre district! 

Our students benefit from an international school offering professional training. Creative skills are developed in the classroom, in the school workshop, in the weaving library and in the photo studio.

Whether on a Bachelor's or Master's degree, each student is supported by a team of professors with deep roots in the world of luxury and fashion. Our long-standing partnerships with leading companies enable tomorrow's managers to discover the realities of the job market and perfect their career plans. 

Brand manager, fashion product manager, international business manager or luxury communications manager... There's a whole range of professions open to you! 

The Marketing and Strategy Master's program combines courses with a work-study program, so that our future graduates can put into practice the skills they have acquired during their 2 years of study. Management, strategy, innovation, sustainability... strong words to describe this technical curriculum!

The Mastère Marketing et Stratégies program is ideal for those with a passion for management and marketing, concepts linked to the fashion and luxury sectors. If this course appeals to you, other courses may also be of interest to you: