Bachelor in Fashion and Digital Marketing
Bridge program in the third year
FASHION | LUXURY | TRENDS | WEB | MARKETING
DIGITAL COMMUNICATION | MERCHANDISING | RETAIL | E-COMMERCE
With 1 million direct and indirect jobs in France, thefashion companies and design (clothing, accessories, leather goods, jewelry, etc.) develop their teams constantly. The sector offers many careers that combine a passion for fashion with marketing, communication, and design. One way ideal for turn your passion into a career from fashion as a real project professional or entrepreneurial.
The program from BBachelor's Degree in Fashion and Digital Marketing, taught in Paris, the fashion capital, shape the professionals and key players from the fashion.
From design to enhancement fashion product, he gives them a real knowledge of products, materials, and expertise, an incomparable asset. The edynamic teaching team and composed of active specialists, allows each student to develop their own future plans and to acquire the fundamentals of his future profession.
Professional integration is a key issue for BBachelor's Degree in Fashion and Digital Marketing. Every year, work placements enable students to apply what they have learned and to face the reality of the market in France and at the’IInternational. Professional immersion and easy contact with trainers give each student the opportunity to build up a valuable address book, an essential tool. from their future career.
Language teaching the entire fashion market throughout the training, English, Italian or Chinese, is an opportunity for students to soak up international and multicultural context and to adapt to a sector globalized like the industrys textiles/clothing/accessories and luxury. Language skills are one asset for pursuing a master's degree abroad or gaining initial international work experience.
Skill blocks
Certification Program
E-MARKETING
- Digital marketing in fashion
- SEO & SEA Acquisition
- E-commerce
FASHION E-COMMUNICATION
- Digital brand communication
- Influencer marketing, PR, e-reputation
- Legal: GDPR, Intellectual Property
E-DESIGN
- CMS/e-Commerce website creation
- Graphic design
- Innovation and market monitoring
STEERING and ANALYSIS
- Project Management in a CSR Approach
- Data visualization and reporting
FINAL ORAL DEFENSE
ISAL PARIS Program
MASTERING FASHION AND CONSUMER TRENDS
- Fashion and trends
- Historical, societal, and cultural dimensions
FASHION BUSINESS ENGLISH
FASHION AND LUXURY
- Project
- Living room
- Events
- Corporate partnerships
PROFESSIONAL SKILLS
* These blocks can be validated independently of each other.
* For equivalencies and transfer credits: See the RNCP file for more information.
The objectives of the Bachelor's degree
Nestled in the heart of the Montmartre district, our school trains the professionals and key players who will shape the fashion industry of tomorrow. This rapidly changing sector is of paramount importance to the French economy.
Entering the ISAL PARIS campus means developing a real understanding of fashion and the materials used, from design to product promotion. It is genuine expertise that our working professionals offer their students.
Professional integration is a key focus of the Bachelor's degree program. Through internships and a work-study program in the third year (four days in the workplace and one day in the classroom), apprentices develop a fashion culture that is essential to the profession they will enter after their studies. They are also exposed to the realities of the market in France and internationally. Thanks to the skills they acquire and individual support, they are able to develop their own career plans.
• Facilitate and moderate social media exchanges
• Develop and coordinate partnerships
• Create or participate in events
• Implement e-marketing initiatives
• Track, measure, and analyze website activity
•Monitor developments in commercial practices specific to e-commerce
Diploma
The Bachelor's degree in Fashion and Digital Marketing with a professional focus leads to a Level 6 RNCP certification: »Digital Marketing and E-commerce Manager*
*Professional certification «Digital Marketing and E-commerce Manager» Registered at level 6 of the RNCP (French National Register of Professional Certifications) by decision of France Compétences on March 28, 2025, issued by ECOLE INTERNATIONALE DE MANAGEMENT DE PARIS EIMP – Registration expires on March 28, 2028 – NSF codes 310, 312, and 320. – RNCP 40377 – Certification accessible via the system VAE
Your first career opportunities – continuation of course
- The Apprenticeship Contract : You are an apprentice employee of the company and work on days when you do not have classes. Your pay depends on what you have negotiated with the company.
- The Professional Training Contract : You are an employee of the company and work on days when you do not have classes. Your pay depends on what you have negotiated with the company.
- The Long Alternating Internship Agreement : You are an intern at the company under an agreement with the school and work on days when you do not have classes. Your minimum pay is set by regulatory conditions but may be higher depending on what you have negotiated with the company.
- Entering the workforce
Among the 300 fashion companies that welcome our students
Career opportunities
• Marketing and Sales Manager
• Business Development Manager
• Commercial Project Manager
• Customer relations manager
• Marketing Project Manager
• Marketing Project Manager
Admission procedure
Admission is decided upon review of a motivation file consisting of:
- Completed and signed application form
- Resume
- Cover letter and career plan
- Most recent degree obtained
- Last transcript of grades for last two years of study
- Photocopy of passport or ID card
