FASHION | LUXURY | TRENDS | WEB | MARKETING

DIGITAL COMMUNICATION | MERCHANDISING | RETAIL | E-COMMERCE

Fashion and Digital: dual expertise for success in the industry

The Bachelor's degree in Fashion and Digital Marketing trains future professionals and decision-makers in the world of fashion and luxury in Paris, the fashion capital of the world.

Unique dual expertise in fashion and digital/AI. From design to marketing of fashion products, this Bachelor's degree provides in-depth knowledge of materials, expertise, and industry codes—essential skills for success in this demanding sector. The teaching team brings together active experts, enabling each student to build their career plan on solid foundations, nourished by a cutting-edge fashion culture and a strategic vision of the product.

The digital and e-commerce skills expected by the industry. The Bachelor's Degree in Fashion and Digital Marketing meets the current needs of companies in the fashion and luxury industries: understanding markets and trends, business acumen and value creation, digital communication, social media strategy, influencer marketing, SEO/SEA, web design, e-commerce, and digital advertising. The integration of artificial intelligence tools applied to fashion complements this digital expertise to meet current challenges. This dual expertise in fashion and digital technology opens the door to strategic positions in a rapidly changing sector.

Excellence through professionalization. Professional integration is at the heart of the Bachelor's degree in Fashion and Digital Marketing. Each year, internships and work-study programs allow students to apply what they have learned in the real world and refine their career plans. This professional immersion, combined with personalized support from instructors, allows each student to develop a solid professional network—a decisive asset for a successful entry into the fashion and luxury industry.

An international dimension through experience. Language instruction in English, Italian, or Chinese is accompanied by projects and learning expeditions to major fashion destinations. These study trips and field experiences allow students to immerse themselves in the dynamics of a resolutely multicultural and globalized sector. This exposure effectively prepares students to seize professional opportunities and serves as a springboard for pursuing a Master's degree at ISAL and developing managerial and strategic vision.

Discover the training program

Year 1:

  • THE BASICS OF MARKETING AND COMMUNICATION
  • INTRODUCTION TO BUSINESS MANAGEMENT
  • INTRODUCTION TO FASHION CAREERS
  • CROSS-FUNCTIONAL SKILLS
  • WORKSHOP
  • INTERNSHIP

Year 2:

  • FASHION BRAND MANAGEMENT
  • FASHION AND DIGITAL BUSINESS MANAGEMENT
  • SPECIALIZATION IN FASHION AND DESIGN
  • CROSS-FUNCTIONAL SKILLS
  • WORKSHOP
  • INTERNSHIP

Year 3:

Certification Program

  • E-MARKETING
  • FASHION E-COMMUNICATION
  • E-DESIGN
  • STEERING and ANALYSIS
  • FINAL ORAL DEFENSE

+

ISAL PARIS Program

  • MASTERING FASHION AND CONSUMER TRENDS
  • FASHION BUSINESS ENGLISH
  • FASHION AND LUXURY
  • PROFESSIONAL SKILLS

 

 

* For equivalencies and pathways: see the RNCP file for more information.

Your first career opportunities – continuation of course

The different work-study options:

  • The Apprenticeship Contract or Professional Training Contract : You are an apprentice employee of the company and work on days when you do not have classes. Your pay depends on what you have negotiated with the company.
  • The Long Alternating Internship Agreement : You are an intern at the company under an agreement with the school and work on days when you do not have classes. Your minimum pay is set by regulatory conditions but may be higher depending on what you have negotiated with the company.
  • Entering the workforce

Among the 300 fashion companies that welcome our students

Nestled in the heart of the Montmartre district, our school trains the professionals and key players who will shape the fashion industry of tomorrow. This rapidly changing sector is of paramount importance to the French economy.

Entering the ISAL PARIS campus means developing a real understanding of fashion and the materials used, from design to product promotion. It is genuine expertise that our working professionals offer their students.

L’professional integration is a key focus of the Bachelor's degree. During internships and a work-study program in the third year (four days in the workplace and one day in training), apprentices develop a fashion culture essential to the profession they will enter after their studies. They are also confronted with the realities of the market in France and internationally. Thanks to the skills they acquire and individual support, they develop their own career plans.

• Implement e-marketing and e-commerce initiatives

• Manage continuous improvement processes

• Lead and manage digital projects

• Facilitate and moderate social media exchanges

• Develop and coordinate partnerships

• Create or participate in events

• Track, measure, and analyze website activity

Like all Bachelor's degrees offered at ISAL PARIS, admission to the program is in the first year, after the’high school graduation (general, technological, or professional) or a foreign equivalent.

First, you must compile an application file by completing the registration form and attaching the following items:

  • Photocopy of passport or ID card
  • Copies of transcripts for the last 2 years of study
  • Copy of the most recent diploma
  • Resume
  • Cover letter
  • 1 passport photo

After receiving the complete application, students are contacted by the school to schedule an interview with the teaching staff, who will assess their motivation and skill level.

Admission is almost complete! To finalize the enrollment of our students in Bachelor's Degree in Fashion, Luxury Goods, and Digital Marketing, The admissions department will respond within one week of the interview.

It is possible to enter the Bachelor's program in the third year after graduating with a BTS (advanced vocational training certificate) in fashion, business, marketing, or communications.

Start of training: September 17, 2025

  • 3 years,
  • 450 hours of classes per level of study,
  • Internships lasting 5 to 10 months,
  • Third year of a work-study Bachelor's degree
  • Work-study program in the following format: 4 days at the company / 1 day in class
  • Every 6 weeks, a full week of classes.

The Bachelor's degree in Fashion and Digital Marketing with a professional focus leads to a Level 6 RNCP certification: »Digital Marketing and E-commerce Manager.«

*Professional certification «Digital Marketing and E-commerce Manager» Registered at level 6 of the RNCP (French National Register of Professional Certifications) by decision of France Compétences on March 28, 2025, issued by ECOLE INTERNATIONALE DE MANAGEMENT DE PARIS EIMP – Registration expires on March 28, 2028 – NSF codes 310, 312, and 320. – RNCP 40377 – Certification accessible via the system VAE.

This program is intended for any student who has graduated from high school and dreams of pursuing a degree program in fashion and digital marketing. 

Our students gain a comprehensive understanding of digital transformation and implement a digital brand strategy in the fashion and luxury goods sectors. 

For years, we have forged valuable links with renowned companies with an international reach. Today, we share our contacts with our future professionals. With a mix of internships and work-study programs, they learn how to build their own address books! 

There is always a digital dimension to any communication strategy. This dimension grew considerably in the 2000s, with digitization promoting the development of online stores. Those lucky enough to join the training program will learn about the impact of digital technology on economic models and discover various sources of innovation. 

With the support of our trainers, they will learn how to master digital tools to implement bold web projects that address specific issues. 

So, if you dream of becoming a collection manager, e-commerce manager, or product manager, this program is for you!

The Bachelor's Degree in Fashion, Luxury, and Digital Marketing offers you dual expertise:

*Professional certification «Digital Marketing and E-commerce Manager» Registered at level 6 of the RNCP (French National Register of Professional Certifications) by decision of France Compétences on March 28, 2025, issued by ECOLE INTERNATIONALE DE MANAGEMENT DE PARIS EIMP – Registration expires on March 28, 2028 – NSF codes 310, 312, and 320. – RNCP 40377 – Certification accessible via the system VAE .

After three wonderful years of study, completed projects, and experience gained, students spread their wings and fly off to a new master's degree or their dream job.

ISAL PARIS offers three different master's degrees:

  • Master's Degree in Marketing and Strategy,
  • Master's Degree in Fashion and Luxury Management,
  • Master's Degree in Communication and Brands.

The admission procedure is the same as for the Bachelor's degree. We look forward to receiving your application!

After completing a bachelor's degree, the following careers are available:

  • Collection Manager
  • Production Manager
  • Quality Manager
  • Marketing Manager
  • Communications Manager
  • E-commerce manager
  • Digital/Influencer Manager
  • Licensing/Franchise Manager
  • Store manager
  • Purchasing Manager
  • Product Manager
  • Fashion merchandiser
  • Visual merchandiser
  • International buyer

In years 1 and 2:

Initial classroom training followed by a 3-month internship in the first year and a 4-month internship in the second year

In this case, the individual rate is €6,900 per year plus a €600 application fee.

In year 3:

Work-study program: your employer covers the cost of your apprenticeship.

If you are interested in this Bachelor's degree in Digital Marketing, please note that you may also be eligible to study on campus in: