Bachelor's Degree in Luxury Fashion & Merchandising
Bridge program in the third year
LUXURY | MANAGEMENT | COMMERCE | PERSONAL SHOPPER | TRADE MARKETING
FASHION | BRANDS | MERCHANDISING | SALES METHODS | INTERNATIONAL
The luxury industry is the flagship of France's image around the world and accounts for more than 30% of our stock market index. Luxury alone represents nearly 200,000 jobs in France, with a million direct and indirect jobs in fashion.
Luxury distribution has undergone significant changes in recent years and has adapted to counter the emergence of “pure players” and keep pace with new modes of communication and consumption among its customers.
This iconic industry has an extensive network of stores, corners, and showrooms for distributing its products to private and professional customers in France, abroad, and online.
Sales outlets are becoming increasingly attractive, designed to offer a consumer experience that is just as important as the product itself. Increasingly digital, this ‘phygital’ experience brings the best of both worlds and perfects the customer journey and continuity of the relationship.
New challenges relating to sustainability, logistics, increasingly rapid delivery, strengthening links between physical stores and e-commerce, evolving payment methods, and personal shopper or concierge services are central to the challenges facing our luxury brands and groups as they strive to offer ever more sophisticated services.
For all students passionate about business and human interaction, this ISAL Bachelor's degree is a springboard to employment or further study leading to positions of high responsibility.
Skill blocks
Certification Program
E-MARKETING
• Digital marketing in fashion
• SEO & SEA acquisition
• E-commerce
FASHION E-COMMUNICATION
• Digital brand communication
• Influencer marketing, PR, e-reputation
• Legal: GDPR, Intellectual Property
E-DESIGN
• CMS/e-Commerce website creation
• Graphic design
• Innovation and market monitoring
STEERING and ANALYSIS
• Project Management in a CSR approach
•Data visualization and reporting
FINAL ORAL DEFENSE
ISAL PARIS Program
MASTERING FASHION AND CONSUMER TRENDS
• Fashion and trends
• Historical, societal, and cultural dimensions
MERCHANDISING FUNDAMENTALS AND PRACTICES
• Understanding merchandising
• Articulate management merchandising and visual merchandising
• Linking e-merchandising and omnichannel retailing
FASHION BUSINESS ENGLISH
BUSINESS PROJECTS
FASHION AND LUXURY EVENTS
* These blocks can be validated independently of each other.
* For equivalencies and transfer credits: See the RNCP file for more information.
The objectives of the Bachelor's degree
-
Facilitate and moderate omnichannel exchanges to generate traffic in stores and e-shops.
- Develop and coordinate retail partnerships (corners, department stores, luxury marketplaces) and trade operations.
- Create/participate in in-store events connected to e-merchandising.
- Implement e-marketing initiatives.
- Monitor, measure, and analyze KPIs. .
- Set up monitoring of retail excellence, marketplaces, data practices, and CSR in the luxury sector.
Diploma
The ISAL Bachelor's degree in Luxury, Fashion, and Merchandising is professionally oriented and leads to a Level 6 RNCP certification: «Digital Marketing and E-commerce Manager.»*
*Professional certification «Digital Marketing and E-commerce Manager» registered at level 6 of the RNCP (French National Register of Professional Certifications) Based on the decision of France Compétences dated March 28, 2025, issued by ECOLE INTERNATIONALE DE MANAGEMENT DE PARIS EIMP – Registration expires on March 28, 2028 – NSF codes 310, 312, and 320. – RNCP 40377 – Certification accessible via the VAE program. .
Your first career opportunities – continuation of course
- The Apprenticeship Contract : You are an apprentice employee of the company and work on days when you do not have classes. Your pay depends on what you have negotiated with the company.
- The Professional Training Contract : You are an employee of the company and work on days when you do not have classes. Your pay depends on what you have negotiated with the company.
- The Long Alternating Internship Agreement : You are an intern at the company under an agreement with the school and work on days when you do not have classes. Your minimum pay is set by regulatory conditions but may be higher depending on what you have negotiated with the company.
- Entering the workforce
Among the 300 fashion companies that welcome our students
Career opportunities
• Marketing and Sales Manager
• Business Development Manager
• Commercial Project Manager
• Customer relations manager
• Marketing Project Manager
• Marketing Project Manager
Admission procedure
Admission is decided upon review of a motivation file consisting of:
- Completed and signed application form
- Resume
- Cover letter and career plan
- Most recent degree obtained
- Last transcript of grades for last two years of study
- Photocopy of passport or ID card
