Specialization in Fashion and Luxury Industries

FASHION | LUXURY | MARKETING | STRATEGY | DIGITAL | CSR

INNOVATION | MANAGEMENT | STEERING | TRANSITION

Training leaders in strategic innovation in fashion and luxury goods

The Master's in Marketing and Strategy trains future managers and decision-makers in Paris to design disruptive strategies and lead brand transformation in the demanding world of fashion and luxury goods.

From managerial and strategic expertise to executive positions. This Master's program provides in-depth knowledge of strategic marketing, new market development, and innovation project management. From disruptive start-ups to large international groups, students acquire the decision-making skills essential for success in positions of responsibility, such as Product Manager, Marketing Director, Brand Manager, and Development Director. The teaching team brings together active professionals who share their expertise in the field and enable each student to build their career plan based on a detailed understanding of business challenges.

The strategic and digital skills expected by the industry. The Master's program meets the needs of businesses: collection strategy and product positioning, innovation and value creation, international development, influencer marketing, omnichannel transformation and luxury e-commerce, team management, budget management, and CSR integration. This program develops the dual skills that distinguish leaders: strategic creativity to imagine the models of tomorrow, and operational excellence to transform vision into results.

Excellence through professionalization, entrepreneurship, and networking. The work-study program allows students to take on positions of responsibility and lead strategic projects. The Master's program develops entrepreneurial spirit by teaching students the skills they need to create their own brand or join fast-growing fashion start-ups. Support from expert trainers helps students develop a solid professional network—a decisive asset for accessing management positions, starting a business, or joining innovative organizations. This international vision prepares students to lead brand expansion and seize opportunities in a multicultural and globalized world.

ADMISSION

Students with a bachelor's or master's degree in Marketing, Commerce, Logistics, Distribution, Management, Creation/Design, Management, or Applied Languages.

Start of training: September 17, 2025

TRAINING DURATION & PRICES

  • Two-year program,
  • 480 hours of classes in the first year,
  • 430 hours of classes in the second year,
  • Work-study program,
  • ECTS credits: 120,
  • Language of instruction: French,
  • €7,800 per year
  • €300 registration fee

PROFESSIONALIZATION

Work-study program in the following format: 4 days at the company / 1 day in class

Every 6 weeks, a full week of classes.

DIPLOMA

This Specialty Program « Marketing and Strategy Masters » is intended for professional use. It allows you to validate the following at the same time:

*Professional certification “Organization Manager” NSF Code 310. Level 7 professional certification registered with the RNCP (French National Register of Professional Certifications) under number 35280 for five years by order of February 10, 2021, under the authority of and issued by CDE FEDE FRANCE, effective until February 10, 2026. Certification accessible via the system. VAE.

ADMISSION

Students with a bachelor's degree in Marketing, Commerce, Logistics, Distribution, Management, Creation/Design, Management, or Applied Languages.

TRAINING DURATION

  • Two-year program,
  • 480 hours of classes in the first year,
  • 430 hours of classes in the second year,
  • Work-study program,
  • ECTS credits: 120,
  • Language of instruction: French,

PROFESSIONALIZATION

Work-study program in the following format: 4 days at the company / 1 day in class.

DIPLOMA

This Specialized Master's Program Marketing and Strategies » is intended for professional use. It allows you to validate the following at the same time:

  • The ISAL Master's Degree «Master's Degree in Marketing and Strategy».
  • European Master's Degree in Digital Management from FEDE (private degree under Swiss law).
  • RNCP Level 7 professional certification «Managing Organizations»*.

*Professional certification “Organization Manager” NSF Code 310. Level 7 professional certification registered with the RNCP (French National Register of Professional Certifications) under number 35280 for five years by order of February 10, 2021, under the authority of and issued by CDE FEDE FRANCE, effective until February 10, 2026. Certification accessible via the system. VAE.

Course schedule

This two-year program offers students 120 ECTS credits. Our future marketing professionals have a total of 480 hours of classes in the first year and 430 hours of classes in the second year. Thanks to the Master's in Marketing and Strategy, the technical skills acquired are developed through a work-study program consisting of four days in the workplace and one day in class.

Here is the detailed study program: 

Year 1

BUSINESS CONTROL AND MANAGEMENT

  • Digital transformation and change management
  • Digital marketing
  • Innovation marketing
  • Business law

BUSINESS INTELLIGENCE

  • Corporate strategic thinking
  • Digital strategy and customer experience
  • Technology and strategy watch

FASHION AND DIGITAL EXPERIENCE

  • Fashion culture and analysis of trends in fashion and luxury goods
  • Product and collection management
  • Ecological transition

Fashion and Luxury Business English

* These blocks can be validated independently of each other.

Year 2

PROJECT MANAGEMENT AND STEERING

  • Project management and agile methods
  • Economic and financial management of projects

STRATEGIC MANAGEMENT AND ENTREPRENEURSHIP

  • Corporate Social Responsibility (CSR)
  • Entrepreneurship and Business Plan

FASHION PROFESSIONS

  • Responsible fashion project
  • Sourcing, purchasing, and collection
  • Culture and Trends Fashion and Luxury

Fashion and Luxury Business English

EVALUATION

  • Oral exam

* For equivalencies and transfer pathways : See the RNCP file for more information.

The objectives of the Master's program

  • Develop a calibrated strategy
  • Leading change
  • Consider individual aspirations
  • Developing collaborative management
  • Adapting to generational and intercultural contexts
  • Managing teams
  • Leading an organization's marketing and sales development strategy
  • Overseeing the implementation of an organization's overall strategy

 

Your first career opportunities

  • The Apprenticeship Contract : You are an apprentice employee of the company and work on days when you do not have classes. Your pay depends on what you have negotiated with the company.
  • The Professional Training Contract : You are an employee of the company and work on days when you do not have classes. Your pay depends on what you have negotiated with the company.
  • The Long Alternating Internship Agreement : You are an intern at the company under an agreement with the school and work on days when you do not have classes. Your minimum pay is set by regulatory conditions but may be higher depending on what you have negotiated with the company.

Among the 300 fashion companies that welcome our students

This specialized Master's program in Marketing and Strategy is professionally oriented. It allows each graduate student to validate:

  • The ISAL Master's Degree in Marketing and Strategy.
  • European Master's Degree in Digital Management from FEDE (international diploma).
  • RNCP Level 7 professional certification in «Organizational Management.».

The Master's degree in Marketing and Strategy at ISAL PARIS is a real springboard to employment!

Thanks to two unforgettable years of experience, both in school and through work-study programs, you can make your career plans a reality and land your dream job. Once you have your certification, you will have access to a variety of careers:

  • Marketing Manager
  • Product Manager
  • Fashion / Luxury Brand Manager
  • Digital Transition Manager
  • Collection Manager
  • Retail Manager
  • Digital/E-commerce Manager
  • Purchasing/Supply Chain Manager
  • Entrepreneur / Intrapreneur

To integrate this Master's Degree in Fashion and Luxury, Have you perhaps taken one of our three bachelor's degree programs?

All students with a bachelor's or master's degree in marketing, business, logistics, distribution, management, creation/design, management, and applied languages are eligible to enroll in the Master's in Marketing and Strategy program at ISAL PARIS.

The application process consists of several steps:

  • Application file Each student must complete their application by filling out the form on our website and adding the following documents: photocopy of passport or ID card, copies of transcripts from the last two years of study, copy of most recent diploma, resume, cover letter, and a passport photo.
  • Maintenance After receiving your complete application, the school will contact you to schedule an interview to assess your skill level and motivation.
  • Registration for ISAL PARIS : After the interview, the admissions department will give you an answer within a week.

Thanks to the Master's in Marketing and Strategy, students develop marketing expertise based on the design and development of innovation strategies in business. 

They have real product knowledge related to environmental issues. At the end of the Master's program, the digital communication and e-commerce techniques hold no secrets for them! They can understand the fashion and luxury market as a whole and develop their management skills.

Managers in the sector are constantly exploring new, effective management and distribution strategies to stay ahead of the competition and offer a genuine customer experience.

Our future professionals deploy their managerial skills and are trained in project management in companies (textile/clothing/accessories sector) in France and internationally. With foresight, responsiveness, and adaptability, they implement growth plans that meet consumer needs.

The Marketing and Strategy Masters provides students with the tools to build and develop their future network, which is key to their progress in the professional world. Work experience, workshops, case studies, and projects give them a first glimpse of what it means to run a business. 

Studying at ISAL Paris: an opportunity for those passionate about luxury, fashion, and marketing 

After graduating from high school, all doors are open to you. ISAL Paris is delighted to welcome you to the legendary Montmartre district! 

Our students benefit from an international school offering professional training. Creative skills are developed in classrooms, in the school workshop, the fabric library, or the photo studio.

Whether studying for a Bachelor's or Master's degree, each student is supported by a team of professors with strong ties to the world of luxury and fashion. Our long-standing partnerships with renowned companies enable the managers of tomorrow to discover the realities of the job market and refine their career plans. 

Brand manager, fashion product manager, international business manager, or luxury communications manager... All careers are open to you! 

The Master's in Marketing and Strategy program combines coursework and work-study opportunities, allowing our future graduates to put the skills they acquire during these two years of study into practice. Management, strategy, innovation, sustainability... These are just some of the powerful terms used to describe this technical program!

The Master's in Marketing and Strategy program is ideal for those passionate about management and marketing concepts related to the fashion and luxury goods industry. If you like this program, you may also be interested in other programs: