Only a few years ago, with the development of the digital communicationthe business of Brand Content Manager is now at the heart of a brand's communication strategies. mode. In this article, we'll explain what the job of a Brand Content Manager and how to become one.
What is the role of the Brand Content Manager?
Literally, Brand Content Manager means responsible for brand content. The job of Brand Content Manager consists of management all content distributed by the brand on its various communication media.
Its main goal is to increase a brand's visibility on various media communicationthrough targeted strategies. The content he creates, be it text, photos or infographics, must help build a real community around the brand.
More specifically, it is responsible for all content on a brand's blogs. modeon social networks, mailing tools and via the influencers and new online media.
In addition, he is up to date with the latest trends in terms of communication strategies and the dissemination of information. brand image. All in all, he has a perfect command of digital communication techniques, including search engine optimization (SEO). SEO and SEAtraffic management, network power supply, etc.
A true fashion scriptwriter, the job of Brand Content Manager also enables a brand to build a real story around a collection or product. In fact, he masters to perfection the art of the story-telling.
The business of Brand Content Manager can be related to that of editor-in-chief, only the advertising and marketing dimensions are added.
Most often, they work in marketing agencies, where they play a central role in implementing the communication strategies of the agency's clients. Some major fashion brands, whose online presence is essential, directly hire Brand Content Manager within their communications teams.
What are the main qualities needed to be a Brand Content Manager in the fashion industry?
The business of Brand Content Manager is a very rich profession, requiring versatility, general knowledge and rigor. It goes without saying that you need to have a thorough knowledge of fashion. You should also have a keen interest in all aspects of new forms of communication.
You will have to be very rigorous when it comes to following communication you establish. The projects developed for the different communication media must be coherent, and respond to an overall communication strategy.
If you're a curious person who likes to keep abreast of the latest trends in the world of modethen this is the job for you! The job of Brand Content Manager requires you to be constantly on the lookout for the latest fashion trends. As you'll understand, you're never completely out of the loop. Even when you're scrolling through your personal Instagram, ideas and inspirations may come to you for the brand you work for. So your job has to be a real passion!
You must also have a perfect command of the French language, and ideally be fluent in English.
How do I get to be a Brand Content Manager in the fashion industry?
As this is an emerging profession, recruiters have few requirements in terms of academic background. However, you'll still need a good media culture, as well as a sound knowledge of the media industry. fashion and luxury.
ISAL Paris offers you various training courses which will enable you to establish a solid knowledge of the fashion industry, while learning the latest communication techniques used by the major fashion brands. Our courses include master of communicationThese programs include numerous internships throughout your studies, giving you the chance to immerse yourself in marketing departments, agencies or advertisers.
