Awareness of everyone's responsibilities in the face of global warming is more topical than ever. At a time when we're all becoming more aware of how we consume, the fashion world is going green. A new breed of brand has recently begun to flourish online. They're all taking the upcycling route.
Upcycling: eco-responsible fashion
Upcycling is perfectly in line with the principles of sustainable development. The rule? Recycle used materials to give them a second life. From scraps of fabric from an old sofa to an old-school pair of 501 jeans, everything goes. Recycling yes, but recycling that's inventive, creative, modern and rather high-end! After all, it's not just about wearing an old grandmother's dress.
Upcycling is all about creating cutting-edge pieces from materials that have already been used. From fashion to design, some upcycled products can sell for a small fortune.
One of the main advantages of this new way of responsible consumption? Fashion can continue to attract demanding customers, while contributing to the environment. What's more, with recycling, there's no need to buy raw materials at sometimes prohibitive prices, and brands can make huge savings.
Upcycling or how to unleash your creativity
Taking old, used pieces and creating new ones is an exciting challenge for fashion designers. In fact, some eco-responsible brands are bursting with imagination to design unique, trendy pieces.
This is particularly true of Salut Beauté, a brand new, inventive and modern ready-to-wear label. The two designers use fabric scraps from leading fashion houses to create original outfits. Drawing inspiration from iconic uniforms such as blue overalls and flight attendant outfits, Salut Beauté brings a breath of fresh air to fashion.
Another brand that has made a big splash in recent years is Reformation. This brand of feminine, modern and elegant creations has built its entire identity around sustainable development. The brand works responsibly at every stage of the design process, from the selection of materials to the use of recycled paper packaging.
Many new brands are created every day on the Internet. Here's a list of the best in Upcycling today.
Will fast fashion also choose to consume responsibly?
Sustainable development is all the rage. Although in contradiction with certain ethical principles such as consuming less and consuming better, the major ready-to-wear brands have turned to Upcycling.
Dès lors, de grandes marques telles que H&M incitent leurs clients à apporter leurs vieux vêtements en échange d’un bon d’achat à dépenser dans le magasin.
The Uniqlo brand, meanwhile, now offers clothing collections made from recycled and sustainable materials.
In fact, these brands are seizing on this phenomenon because they know they will succeed in reaching a large number of customers, increasingly sensitive to climate issues. Long considered a niche market, Upcycling now has an important place in the teeming world of fashion and design.
