LUXURY | MANAGEMENT | COMMERCE | PERSONAL SHOPPER | TRADE MARKETING

MODE | BRANDS | VISUAL MERCHANDISING | SALES METHODS | INTERNATIONAL

Retail excellence for the customer experience

The Bachelor of Luxury, Fashion & Merchandising program in Paris trains professionals capable of combining fashion culture, a sense of retail staging and a strategic vision of the customer experience.

Gain business expertise at the heart of fashion and luxury. This sector of the French economy represents 30% of the national stock market index and generates 600,000 direct jobs. The industry deploys a vast network of boutiques, corners and showrooms, where each collection tells its own story through carefully thought-out and controlled visual merchandising. Theatrical spaces, product scenography, events and the integration of digital into the customer experience: fashion retail combines creation and customer experience. This Bachelor's degree provides an in-depth understanding of these issues, from product culture to visual merchandising and management techniques, not to mention trend analysis - an indispensable skill in this sector of excellence.

Develop your fashion, luxury and merchandising skills. Our training programs are designed to meet the needs of our customers: in-depth understanding of products, materials and collection processes, visual merchandising and staging, sales floor animation, events and digital marketing, and retail performance management. It integrates the entire value chain, from collection planning to merchandising management, from graphic design to omnichannel e-merchandising. This dual expertise in fashion and merchandising opens the door to strategic positions in a sector undergoing constant transformation.

Excel through project experience and professionalization. Through your experiences at ISAL PARIS, your internships and your 3rd year work-study program, you'll learn to manage concrete projects: setting up visual merchandising, running corners, coordinating retail partnerships, creating connected and digital fashion events. This professional immersion develops a solid network and forges an immediate operational posture - a decisive asset for building your career, accompanied by expert trainers in the sector.

An international dimension. Fashion English, Italian or Chinese, fashion projects and events: the curriculum prepares students to work in a resolutely international and multicultural sector. A springboard for professional opportunities and the ISAL Master's degree.

Training presentation

The Bachelor's degree in Luxury Fashion and Merchandising provides solid technical, operational and interpersonal knowledge and skills, enabling graduates to develop their responsiveness, organizational skills and ability to adapt to change.

Objectives of the Bachelor in Luxury Fashion and Merchandising

The Bachelor Bachelor Luxe Mode et Merchandising enables students with a Bac+2 to acquire the skills needed to progress from a technician to an executive level, and to prepare them for positions of responsibility in the retail field.

This is an interesting complementary course for holders of a BTS MCO - BTS Management Commercial opérationnel or a BTS Négociation et digitalisation de la relation client - BTS NDRC.

Merchandising training program

When you join ISAL PARIS, you'll follow an intensive course with a comprehensive program that opens up a number of career opportunities, including merchandising profession. 

Here is your schedule for the next 3 years:

Year 1:

  • THE FUNDAMENTALS OF MARKETING AND COMMUNICATION
  • INTRODUCTION TO BUSINESS MANAGEMENT
  • INTRODUCTION TO FASHION PROFESSIONS
  • CROSS-DISCIPLINARY SKILLS
  • WORKSHOP
  • STAGE
  • PROJECTS, FASHION AND LUXURY EVENTS

Year 2:

  • FASHION BRAND MANAGEMENT
  • FASHION AND DIGITAL BUSINESS MANAGEMENT
  • DEEPENING
  • SOFT SKILLS
  • WORKSHOP
  • STAGE
  • PROJECTS, FASHION AND LUXURY EVENTS

Year 3:

Certifier Program

  • E-MARKETING
  • FASHION E-COMMUNICATION
  • E-CONCEPTION
  • monitoring and analysis

  • FINAL ORAL DEFENSE

+

ISAL PARIS program

  • MASTERING FASHION AND CONSUMER TRENDS
  • MERCHANDISING FUNDAMENTALS and PRACTICES
  • FASHION BUSINESS ENGLISH
  • CORPORATE PROJECTS
  • FASHION AND LUXURY EVENTS

* For equivalences and gateways : See the RNCP sheet for more information.

Bachelor's degree objectives

  • Animate and moderate omnichannel exchange flows to generate in-store and e-shop traffic.

  • Develop and coordinate retail partnerships (corners, department stores, luxury marketplaces) and trade operations.
  • Create/participate in in-store events connected to e-merchandising.
  • Implement e-marketing actions.
  • Monitor, measure and analyze KPIs .
  • Monitor retail excellence, marketplaces, data & CSR practices in the luxury sector.

ISAL PARIS recruits apprentices after all types of BAC (general, technological or professional) or a foreign equivalent.

  • Admission to the Bachelor of Luxury, Fashion and Merchandising after the baccalauréat :

Validated baccalaureate diploma.

  • Bridging entry to the Bachelor's degree in Luxury, Fashion and Merchandising, at Bac+2, after a BTS, BUT or 2nd year Bachelor's degree:

Accessible after a Bac+2, the Bachelor's degree in Luxury, Fashion and Merchandising teaches you the fundamentals of business management and the codes specific to the world of luxury, enabling you to enter the sector.

Admission requirements for the Bachelor Luxe Mode et Merchandising :

To be a holder :

    • European diploma in the specialty (Bac +2),
    • BTS, DUT, Licence 2 (2-year degree)
    • A diploma or certificate, issued by a school or university, validating at least 120 credits according to the European Credit Transfer System (ECTS) or a foreign equivalent validated by the ENIC-NARIC Centre France.

Does this type of career path appeal to you? To develop a pool of skills and techniques in the luxury goods and merchandising, Joining this Bachelor's program is a good strategy.

Admission is based on an examination of a motivation file composed of :

  • Completed and signed application form
  • Curriculum Vitae
  • Cover letter and business plan
  • Last degree obtained
  • Last transcript of grades for last two years of study
  • Photocopy of passport or identity card
  • Carte vitale

Once your application is complete, the school will contact you to arrange an interview to assess your motivation and aptitude. The information provided is examined by a committee within 5 days of the interview.’admission interview.

If you are unable to travel (for people living abroad), the interview can be conducted remotely.

After this, the admissions department will give you its opinion within a week.

If you are accepted as a student at ISAL PARIS, you must provide a registration form composed of :

  • Completed and signed registration form
  • Identity papers
  • Proof of CVEC payment

Payment of application fees: (initial training): 600 euros

Training starts: September 17, 2025

After 3 years of study at the heart of an inspiring school, conducive to creativity and learning, you've graduated! ISAL PARIS has provided you with an invaluable level of knowledge to put into practice within a company, a store or any space that will become your workplace.

So, what kind of job can you expect after completing the Bachelor of Luxury, Fashion and Merchandising course?

Here is a non-exhaustive list:

  • Marketing and sales manager
  • Business Development Manager
  • Sales project manager
  • Customer relations manager
  • Marketing project manager
  • Marketing manager
  • Marketing business manager

Year 1 and 2: 450 hours

Initial academic training followed by a 3-month internship in the first year and a 4-month internship in the second year.

In this case, the individual rate is €6,900 per year, plus €600 administration fee.

Year 3: 450 hours, alternating 4 days on the job and 1 day in training + 6 full weeks at the training center

Work-linked training: your employer pays for the cost of your apprenticeship.

The ISAL Bachelor's degree in Luxury, Fashion and Merchandising is aimed at professionals, and leads to RNCP Level 6 certification: «Digital marketing and e-commerce manager »*.

*Chargé de Marketing Digital et E-commerce« professional qualification registered at level 6 of the RNCP by decision of France Compétences on March 28, 2025, awarded by ECOLE INTERNATIONALE DE MANAGEMENT DE PARIS EIMP - Registration expires on March 28, 2028 - NSF Code 310, 312 and 320. - RNCP 40377 - Certification accessible via the VAE system. .

Pushing open the doors of ISAL PARIS means breaking the distance between you and the job that makes you tick. After your A-levels, join a world of fashion, luxury and creation, and forge your visual identity alongside expert, passionate teachers. 

Located in the magnificent Montmartre district, ISAL welcomes students from all backgrounds who want to become merchandisers or enter a degree program that's well worth the detour. Inspired by its founders, Lu Hua and Alexis Doutriaux, the school is the world's first fashion and design college. Fashion Lab linking France and China. This window on the international world is a huge advantage for any student. 

Fashion is in perpetual motion, shaped by a variety of trends and players. From independent designers to major corporations, technological innovation to natural materials, fashion is a cultural melting pot. Each student will have the opportunity to flourish in a school located in the fashion capital of the world: Paris. 

Thanks to our years of expertise, we have built up valuable contacts with professionals, who provide advice and guidance to our apprentices, either remotely or on our premises. The creation of a real address book will make it easier for them to find an internship or work-study placement. Of course, they are not abandoned during their training. Each student benefits from personalized 100% support, whether at Bachelor or Master level. 

ISAL PARIS means entering the job market with experience and solid tools. Our premises bring out the best in our students. In fact, they work in a friendly, open-plan environment, with relaxation rooms that are ideal for sharing ideas with fellow students. 

The school's workshop is a place dedicated to daydreaming, creating and setting up a discovery session in sewing, pattern-making and textiles. Designers imagine their art visible in a department store window. For make their own collection, They can visit the Tissuthèque before heading to the showroom. 

Art is also photography. That's why the school has a photo studio and all the professional photo equipment needed to showcase your visual project. 

This school is open to all those with a passion for art, fashion, luxury and management, pushing students to push back the boundaries.

Your first professional opportunities

  • Apprenticeship contract Apprenticeship: you work as an apprentice for the company on days when you're not in class. Your remuneration depends on what you have negotiated with the company.
  • Professionalization Contract You are an employee of the company and work on the days when you are not in class. Your remuneration depends on what you have negotiated with the company.
  • Long-term work-study agreement Internship: you are a trainee of the company under an agreement with the school, and work on days when you are not in class. Your minimum remuneration is set by regulatory conditions, but may be higher depending on what you have negotiated with the company.

Among the 300 fashion companies that host our students

 In addition to the Bachelor in Luxury and Merchandising, These courses may be of interest to you: