LUXURY | MANAGEMENT | COMMERCE | PERSONAL SHOPPER | TRADE MARKETING

FASHION | BRANDS | VISUAL MERCHANDISING | SALES METHODS | INTERNATIONAL

Retail excellence at the service of the customer experience

The Bachelor's degree in Luxury, Fashion & Merchandising trains professionals in Paris to combine fashion culture, a flair for retail staging, and a strategic vision of the customer experience.

Gain professional expertise at the heart of fashion and luxury. This sector of the French economy accounts for 30% of the national stock market index and generates 600,000 direct jobs. The industry has a vast network of stores, corners, and showrooms where each collection is presented through carefully designed and controlled visual merchandising. Theatrical staging of spaces, product scenography, events, and the integration of digital technology into the customer journey: fashion retail combines creativity and customer experience. This Bachelor's degree provides a deep understanding of these issues, from product culture to visual merchandising and management techniques, including trend analysis—an essential skill in this sector of excellence.

Develop the expected fashion, luxury, and merchandising skills. The program meets the needs of fashion houses: in-depth understanding of products, materials, and collection processes; visual merchandising and staging; sales floor coordination; events and digital marketing; and retail performance management. It covers the entire value chain, from collection planning to merchandising management, graphic design to omnichannel e-merchandising. This dual skill set in fashion and merchandising opens the door to strategic roles in a sector that is constantly changing.

Excel through project experience and professionalization. Through your experiences at ISAL PARIS, your internships, and your work-study program in your third year, you will learn to manage real-world projects: implementing visual merchandising, running retail corners, coordinating retail partnerships, and creating connected and digital fashion events. This professional immersion will help you develop a solid network and forge an immediate operational stance—a decisive asset for building your career, accompanied by expert trainers in the sector.

An international dimension. Fashion English, Italian, or Chinese, fashion projects and events: the curriculum prepares students to thrive in a resolutely international and multicultural sector. A springboard for professional opportunities and further study in the ISAL Master's program.

Presentation of the training program

The Bachelor's degree in Luxury Fashion and Merchandising provides solid technical, operational, and interpersonal knowledge and skills, enabling graduates to develop their responsiveness, organizational skills, and ability to adapt to change.

Objectives of the Bachelor's Degree in Luxury Fashion and Merchandising

The Bachelor's Degree in Luxury Fashion and Merchandising enables students with two years of post-secondary education to acquire the skills needed to move from a senior technician to a management position, and prepares them to take on roles of responsibility in the field of distribution.

This is an interesting complementary training program for holders of a BTS MCO (Operational Sales Management) or a BTS NDRC (Negotiation and Digitalization of Customer Relations).

Merchandising training program

By joining ISAL PARIS, you will follow an intensive course with a comprehensive program, opening up several career opportunities, including: merchandiser profession. 

Here is your schedule for the next 3 years:

Year 1:

  • THE BASICS OF MARKETING AND COMMUNICATION
  • INTRODUCTION TO BUSINESS MANAGEMENT
  • INTRODUCTION TO FASHION CAREERS
  • CROSS-FUNCTIONAL SKILLS
  • WORKSHOP
  • INTERNSHIP
  • PROJECTS, FASHION AND LUXURY EVENTS

Year 2:

  • FASHION BRAND MANAGEMENT
  • FASHION AND DIGITAL BUSINESS MANAGEMENT
  • IN-DEPTH ANALYSIS
  • TRANSVERSAL SKILLS – SOFT SKILLS
  • WORKSHOP
  • INTERNSHIP
  • PROJECTS, FASHION AND LUXURY EVENTS

Year 3:

Certification Program

  • E-MARKETING
  • FASHION E-COMMUNICATION
  • E-DESIGN
  • STEERING and ANALYSIS

  • FINAL ORAL DEFENSE

+

ISAL PARIS Program

  • MASTERING FASHION AND CONSUMER TRENDS
  • MERCHANDISING FUNDAMENTALS AND PRACTICES
  • FASHION BUSINESS ENGLISH
  • BUSINESS PROJECTS
  • FASHION AND LUXURY EVENTS

* For equivalencies and transfer pathways : See the RNCP file for more information.

The objectives of the Bachelor's degree

  • Facilitate and moderate omnichannel exchanges to generate traffic in stores and e-shops.

  • Develop and coordinate retail partnerships (corners, department stores, luxury marketplaces) and trade operations.
  • Create/participate in in-store events connected to e-merchandising.
  • Implement e-marketing initiatives.
  • Monitor, measure, and analyze KPIs. .
  • Set up monitoring of retail excellence, marketplaces, data practices, and CSR in the luxury sector.

ISAL PARIS recruits apprentices with any type of high school diploma (general, technical, or vocational) or a foreign equivalent.

  • Enrollment in the Bachelor's degree program in Luxury, Fashion, and Merchandising after high school graduation:

Present the validated bachelor's degree.

  • Entry point into the Bachelor's degree program in Luxury, Fashion, and Merchandising, with two years of postsecondary education, after a BTS, BUT, or second-year bachelor's degree:

Accessible after two years of higher education, the Bachelor's degree in Luxury, Fashion, and Merchandising provides students with a mastery of the fundamentals of business management and an understanding of the specific codes of the luxury world, enabling them to enter the sector.

Admission requirements for the Bachelor's degree in Luxury Fashion and Merchandising:

To be a holder:

    • European diploma in the specialty (two years of higher education),
    • A BTS, DUT, or two-year university degree
    • A diploma or certificate issued by a school or university, validating at least 120 credits according to the European Credit Transfer System (ECTS) or a foreign equivalent validated by the ENIC-NARIC France Center.

Does this type of career path appeal to you? To develop a pool of skills and techniques in the luxury goods and merchandising sector, joining this bachelor's program is a good strategy.

Admission is decided upon examination of a motivation file consisting of:

  • Completed and signed application form
  • Resume
  • Cover letter and career plan
  • Most recent degree obtained
  • Last transcript of grades for last two years of study
  • Photocopy of passport or ID card
  • Health insurance card

Once your application is complete, the school will contact you to schedule an interview to assess your motivations and aptitudes. The information provided is reviewed by a committee within five days of receipt.’admission interview.

If you are unable to travel (for people living abroad), the interview can be conducted remotely.

At the end of this period, the admissions department will notify you of its decision within one week.

If you are admitted as a student at ISAL PARIS, you must provide a registration form consisting of:

  • Completed and signed registration form
  • Identity document
  • Proof of payment CVEC

Payment of application fees: (initial training): $600

Start of training: September 17, 2025

After three years of study at an inspiring school that fosters creativity and learning, you are now a graduate! ISAL PARIS has provided you with invaluable knowledge that you can put into practice in a company, store, or any other workplace.

So, what kind of job can you expect after completing the Bachelor's degree in Luxury, Fashion, and Merchandising?

Here is a non-exhaustive list:

  • Marketing and Sales Manager
  • Business Development Manager
  • Commercial Project Manager
  • Customer Relations Manager
  • Marketing Project Manager
  • Marketing Project Manager
  • Marketing Manager

In years 1 and 2: 450 hours

Initial classroom training followed by a 3-month internship in the first year and a 4-month internship in the second year

In this case, the individual rate is €6,900 per year plus a €600 application fee.

In year 3: 450 hours on an alternating schedule, 4 days in the company and 1 day in training + 6 full weeks in the training center

Work-study program: your employer covers the cost of your apprenticeship.

The ISAL Bachelor's degree in Luxury, Fashion, and Merchandising is professionally oriented and leads to a Level 6 RNCP certification: «Digital Marketing and E-commerce Manager.»*

*Professional certification «Digital Marketing and E-commerce Manager» registered at level 6 of the RNCP (French National Register of Professional Certifications) by decision of France Compétences on March 28, 2025, issued by ECOLE INTERNATIONALE DE MANAGEMENT DE PARIS EIMP – Registration expires on March 28, 2028 – NSF codes 310, 312, and 320. – RNCP 40377 – Certification accessible via the VAE (validation of acquired experience) program. .

When you walk through the doors of ISAL PARIS, you break down the barriers between you and the career that inspires you. After graduating from high school, join a world of fashion, luxury, and creativity, and forge your visual identity alongside expert, exciting, and passionate teachers. 

Located in the magnificent Montmartre district, ISAL welcomes students from all backgrounds who wish to become merchandisers or enroll in a bachelor's degree program that is well worth the detour. Inspired by its founders, Lu Hua and Alexis Doutriaux, the institution is the first higher education institution for fashion and Fashion Lab connecting France and China. This window onto the international world is a huge advantage for any student. 

Fashion is constantly changing, shaped by various trends and players. Whether it's independent designers or large companies, technological innovation or natural materials, fashion is a cultural melting pot. Each student will have the opportunity to flourish in a school located in the fashion capital of the world: Paris. 

Thanks to our years of expertise, we have established valuable contacts with professionals who provide advice and guidance to our apprentices, either remotely or at our premises. Building up a real address book will make it easier for them to land an internship or work-study program. Of course, they are not left to their own devices during their training. Each student receives personalized support from 100%, whether they are studying for a bachelor's or master's degree. 

ISAL PARIS promises to prepare you to enter the job market with valuable experience and solid tools. Our facilities are designed to showcase our students' talents. They study in a friendly, open space with relaxation rooms that encourage interaction between classmates. 

The school workshop is a place dedicated to daydreaming, creating, and organizing introductory sessions on sewing, pattern making, and textiles. Designers imagine their art displayed in department store windows. For create their own collection, they can visit the fabric library before heading to the showroom. 

Art also includes photography. That is why the school has a photo studio and all the professional photography equipment needed to showcase its visual projects. 

This school is open to all enthusiasts of art, fashion, luxury, and management, encouraging students to push the boundaries.

Your first career opportunities

  • The Apprenticeship Contract : You are an apprentice employee of the company and work on days when you do not have classes. Your pay depends on what you have negotiated with the company.
  • The Professional Training Contract : You are an employee of the company and work on days when you do not have classes. Your pay depends on what you have negotiated with the company.
  • The Long Alternating Internship Agreement : You are an intern at the company under an agreement with the school and work on days when you do not have classes. Your minimum pay is set by regulatory conditions but may be higher depending on what you have negotiated with the company.

Among the 300 fashion companies that welcome our students

 In addition to the Bachelor's Degree in Luxury Goods and Merchandising, these courses may be of interest to you: